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  1. Bike Peddler Opens as Specialized Fixture

    SANTA ROSA, CA (BRAIN)—Santa Rosa's The Bike Peddler has opened its doors as a Specialized fixture rewards store. An official grand opening is schedule for this Saturday. The Bike Peddler, and its sister store NorCal Bike Sport, have been Specialized dealers ...

    Posted December 1, 2009 in Retail News

  2. BRAIN’s New and Improved Web Site

    into the role of Web editor as Sean Hong shifts gears as associate editor. Norman helped fine tune the site, ...

    Posted October 16, 2007 in North America

  3. Sidi Selects Perfect Pitch Creative

    MARINA, CA (BRAIN)—Sidi America has contracted Perfect Pitch Creative to provide creative services for marketing and promotions, in a collaboration that will elevate Sidi’s profile with consumers and dealers alike. The first order of business is a new consumer ad campaign for 2010 that targets ...

    Posted November 8, 2009 in North America

  4. Trips for Kids 'Brews' Party Coming Up

    value $1,025) donated by Jamis Bicycles. The silent auction will include items such as a 2010 Marin ...

    Posted February 10, 2010 in North America

  5. Cane Creek Offering Special Headset

    of each beautifully engraved Reserve headset Cane Creek will make a donation directly to World Bicycle Relief, enough to provide one bicycle per headset to a person in Africa. “We believe passionately ...

    Posted September 7, 2009 in Product/Tech

  6. 3A to Distribute BBB in Brazil

    NITEROI, Brazil (BRAIN)—3A Distribuidora has signed an agreement to distribute Bikeparts for Bikers by Bikers (BBB) in Brazil. The Holland-based BBB was established 11 years ago to provide value on bicycle parts and accessories. The brand is now being distributed in more than 35 countries. “BBB has ...

    Posted December 18, 2009 in International

  7. Yale Bike Shop Closes Amid Stalled Economy

    a gathering space for his customers rather than just a store that sells bicycles. He built that atmosphere ...

    Posted December 11, 2008 in Retail News

  8. SmartEtailing, Nirve Internet Partnership

    high-quality Web sites out there that’s tailored for the bicycle retailer,” Bon said. “Most brands are still ...

    Posted February 28, 2008 in Retail News

  9. Bikes Belong, NBDA Luncheon Details

    bicycling facilities of all kinds. This legislation will also support Safe Routes to School and a variety ...

    Posted September 17, 2009 in North America

  10. Motorcycle Industry Plays Better Safe Than Sorry with CPSIA—Should Bike Industry Do The Same?

    to bicycles. Retailers, as you may have guessed, are taking a huge hit. "They're completely ...

    Posted March 2, 2009 in Opinion/Analysis