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  1. Specialized continues NICA sponsorship

    grow, we bring interscholastic opportunities to areas that have never before had organized cycling ...

    Posted December 19, 2013 in North America

  2. Garneau hires Moxie Northwest Sales Agency

    DERBY, Vt. (BRAIN) — Garneau has hired the Moxie Northwest Sales Agency to represent the brand in Oregon, Washington, Idaho, Montana and Alaska. The Moxie Northwest Sales Agency is comprised of Laura Moen and Justin Hamborsky and represents other brands in the cycling industry including Clif Bar, ...

    Posted August 27, 2015 in North America

  3. Seven Cycles offers tapered disc fork to aftermarket

    Max 45 disc fork

    WATERTOWN, Mass. (BRAIN) — Seven Cycles is bringing a new carbon tapered disc fork to market. Called the Max 45, the fork has clearance for a 45c tire and incorporates much of the research behind Seven’s 5E road fork while offering increased torsional stiffness for long-term performance ...

    Posted August 3, 2015 in New Products

  4. Michelin launches ambassador program

    GREENVILLE, S.C. (BRAIN) — Michelin has launched a new ambassador program for its mountain bike tire division. The program launches with five ambassadors who are all certified instructors through the International Mountain Bicycling Association. These ambassadors will support Michelin mountain ...

    Posted August 21, 2015 in North America

  5. Torcano Industries named exclusive distributor of Pillow Pet Tricksters Helmets

    with Torcano Industries to expand the distribution among cycling, sports, and outdoor recreation ...

    Posted August 26, 2015 in North America

  6. QBP and Kinetic launch Big Dig Trail Challenge with IMBA

    the association's club finder at or contact Sallie Hoefer at ...

    Posted August 17, 2015 in North America

  7. Wanted: An 'inspirational,' 'strategic' and 'visionary' leader for the NBDA

    from having a love of cycling, candidates should have a "strong strategic mindset" ...

    Posted July 15, 2015 in Retail News

  8. Adventure Cycling Association Growing

    national trends that suggest more people than ever are integrating bicycling into their lives. "We ...

    Posted October 23, 2008 in North America

  9. PeopleForBikes promotes dirt road riding

    according to the American Road and Transportation Builders Association. The new campaign provides tips ...

    Posted July 27, 2015 in North America

  10. Yeti launches 29er trail model built on Switch Infinity suspension platform

    FRIEDRICHSHAFEN, Germany (BRAIN) — In celebration of its 30th anniversary, Yeti Cycles has added a new model to its lineup. The 4.5-inch-travel SB4.5c is the first 29er Yeti has built using the Switch Infinity link, joining 27.5-inch-wheeled 5- and 6-inch travel models ...

    Posted August 26, 2015 in Product/Tech