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  1. National Bike Challenge hits 35 million mile mark ahead of schedule

    the Challenge went national in 2012. In 2014, more than 47,000 riders participated. PeopleForBikes partnered ...

    Posted September 24, 2015 in North America

  2. Specialized Foundation's ADHD campaign featured on the Today show

    Sinyard said he was looking forward to working with dealers to roll out school biking programs nationally ...

    Posted October 29, 2015 in North America

  3. Eroica California to hold second annual event in April

    festival next year, celebrating cycling's historic roots, with a Concours d'Elegance, Vintage Swap Meet, Cycling Expo, live entertainment, and vintage bike ride. The grand finale of Eroica California is the vintage ride. On Sunday, April 10, an estimated 1,500 cyclists will don vintage cycling ...

    Posted November 18, 2015 in North America

  4. Primal continues Gold Level NICA sponsorship

    apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA). In addition to the financial support, Primal will also outfit student-athletes in the company’s Helix jersey. “The growth of competitive cycling at the high school level has been remarkable ...

    Posted January 8, 2014 in North America

  5. NorCal MTB League Spawns NICA

    LAS VEGAS, NV (BRAIN)—The National Interscholastic Cycling Association (NICA) is launching October 1 as a new organization to promote and facilitate interscholastic high school mountain biking in the United States. With Specialized Bicycle Components stepping in as the national founding sponsor, ...

    Posted September 24, 2009 in North America

  6. Greg Fisher joins True Communications

    and products demand." Fisher joins from Bike Monkey, a cycling event company most known for producing ...

    Posted November 20, 2015 in North America

  7. Colorado's governor to give keynote at Interbike

    bike-sharing programs in the nation while in office the city built miles of bike paths, bike lanes ...

    Posted August 20, 2015 in North America

  8. Memorial service will be Friday for Southern California retailer John Pavlisin

    the cycling community in the area.  "Every bike rep that called on the old man had 'that ...

    Posted November 18, 2015 in Retail News

  9. Bike Fit Specialist - Orange County, CA

    The SoCal Endurance Lab within A Road Bike 4U (soon to be ARB Cyclery) is seeking another bike fit specialist to join our team. You will work with the other principals of the SoCal EL to help more people get more out of their cycling experience through professional bike fit, coaching, metabolic ...

    Posted November 17, 2015

  10. Adventure Cycling Association Growing

    national trends that suggest more people than ever are integrating bicycling into their lives. "We ...

    Posted October 23, 2008 in North America