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  1. Specialized Launches Globe Urban Brand

    a brand identity specialist who’s worked for brands like Nike and K2 Snowboards, and helped create ...

    Posted June 11, 2009 in North America

  2. Zipp Launches Custom Wheel Program

    for customization, citing the success of custom bike programs offered by Trek and Serotta and Nike’s custom shoe ...

    Posted January 12, 2009 in North America

  3. PressCamp Ends in a Flurry of Appointments

    From there it’s a simple upload via free apps to websites like MapMyRide, Training Peaks, Nike+, Garmin ...

    Posted June 23, 2011 in North America

  4. Trek Dealer Launch Offers a Few Surprises

    to do shortly after its licensing deal ended with Nike a year ago. Trek assembled a softgoods team nine ...

    Posted August 14, 2008 in North America

  5. Doping Drama: Non-Endemics Not Likely to Stay

    journalist would rely.” After the “60 Minutes” report, Armstrong sponsors Nike and Anheuser-Busch issued ...

    Posted August 1, 2011 in North America

  6. Yakima Has Unlikely Partner in Taiwan

    people out of work, to move to Beaverton, Oregon. Its offices are just a few minutes away from Nike ...

    Posted December 28, 2009 in North America

  7. Hydrapak Purchases Gel-Bot Product Line

    products (for companies such as Nike, Eli Lilly, Proctor & Gamble, Pepsi, McDonald's, Giro, ...

    Posted October 16, 2007 in North America

  8. Brands Angle For Slice of Custom Apparel Biz

    toward customization could be one indicator as evidenced by the emergence of programs like Nike ID ...

    Posted May 17, 2010 in North America

  9. Trek Makes Stronger Pledge to Advocacy

    BY SHERI HEIN MADISON, WI (BRAIN)—Following its split from Nike earlier this summer and the disbanding of the Discovery Channel Pro Team last month, retailers may have been unsure what to expect from Trek in 2008. But John Burke assured them at Trek World in August that the company ...

    Posted October 16, 2007 in North America

  10. Rapha Creates Experiential Marketing

    advertising for Nike before joining the fledgling UK apparel company last January to set up its U.S. office. ...

    Posted July 31, 2009 in North America