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  1. Adidas' Frank Dassler elected president of WFSGI

    New WFSGI president Frank A. Dassler

    MUNICH (BRAIN) — The World Federation of the Sporting Goods Industry has elected Frank A. Dassler as its new president. Dassler is the general counsel of the Adidas Group and a descendent of Adidas and Puma founders Adolf and Rudolf Dassler; his father, Armin Dassler, served ...

    Posted January 27, 2014 in International

  2. ASI takes customers and reps to China for sales meeting

    PHILADELPHIA (BRAIN) — Advanced Sports International, the parent company of Fuji, SE, Kestrel, Breezer, and Oval Concepts,  is taking more than 100 of its distributors and U.S. sales representatives to China for its 2014 International Sales Meeting beginning Monday. The meeting will take ...

    Posted June 12, 2014 in International

  3. Sport Chalet to be acquired by the owner of EMS and Bob's Stores

    Electra, Diamondback, KHS, Pure Fix and Advance Sports International's Fuji and SE Bikes. The stores ...

    Posted July 2, 2014 in Retail News

  4. Stan's NoTubes signs with id29 design studio

    and creative director at id29, which was founded in 2003. Other clients include Cobra Puma Golf and Firefly ...

    Posted April 2, 2013 in North America

  5. Bookman cupholder combines design and function

    for urban, style-conscious cyclists. It will be available in late April from bookman.se and some ...

    Posted March 20, 2014 in New Products

  6. ASI reminds industry: It owns the Saratoga trademark

    The Fuji Saratoga model.

    Serotta factory in upstate New York, shut down this week. ASI, which owns Fuji, SE, Kestrel ...

    Posted March 14, 2014 in North America

  7. Triton becomes ACS's exclusive U.K. distributor

    LOUGHTON, United Kingdom (BRAIN) — ACS has named Triton Imports as its exclusive U.K. distributor.  ACS joins other iconic BMX brands carried by Triton, including SE Bikes.    "We are really happy to be back in the U.K. market and are really pleased to be partnered with Triton Imports ...

    Posted October 1, 2013 in International

  8. Advanced Sports gives peek at 2014 lineup

    than 110 Fuji, 40 SE, 30 Breezer and 15 Kestrel 2014 models. Dealers or media can schedule ...

    Posted July 16, 2013 in North America

  9. Hans Bergman leaves Assos North America

    with Puma in Germany for the last two years. ...

    Posted August 20, 2012 in International

  10. Sport Chalet bucks soft holiday sales to post Q3 profit

    Advance Sports International’s Fuji  and SE Bikes. The company’s stores also provide bicycle service ...

    Posted February 3, 2014 in Retail News

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