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  1. Sports Chalet reports strong Black Friday and Cyber Monday sales

    including Haro, Electra, Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s ...

    Posted December 11, 2013 in Retail News

  2. Industry veteran Ellen Johnson joins ASI

    lifestyle bikes within our SE, Fuji and Breezer lines, and we look forward to working with Ellen to help us ...

    Posted November 5, 2013 in North America

  3. Sport Chalet teams up with First Bankcard to launch new credit card program

    Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s stores also provide bicycle ...

    Posted November 25, 2013 in Retail News

  4. BRAIN Dealer Tour, Austin

    , parent company of  Fuji , SE Bikes, Kestrel, Breezer, Terry and Oval Concepts, returns as title sponsor ...

    Posted October 9, 2013

  5. BRAIN Dealer Tour, Salt Lake City

    International , parent company of  Fuji , SE Bikes, Kestrel, Breezer, Terry and Oval Concepts, returns ...

    Posted October 9, 2013

  6. BRAIN Dealer Tour, Miami

    launched in the fall of 2008. Advanced Sports International , parent company of  Fuji , SE Bikes, ...

    Posted October 9, 2013

  7. Specialized long-travel 29er

    The alloy Specialized Enduro Comp SE 29 comes in two colors and retails for $3,500.   More ...

    Posted March 4, 2013 in New Products

  8. ASI says Calgary bike shop can use Roubaix name

    the name in both markets. Besides Fuji, ASI owns the Breezer, Kestrel and SE Bikes brands.  ...

    Posted December 9, 2013 in North America

  9. Sport Chalet sales down 5.2% in quarter

    Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s stores also provide bicycle service ...

    Posted November 11, 2013 in Retail News

  10. ASI institutes ‘off-season MAP’ program

    and the entire SE Bikes line. ASI will provide additional details to its dealers by week’s end, Zimmer said.   ...

    Posted July 17, 2013 in North America

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