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  1. Advanced Sports gives peek at 2014 lineup

    than 110 Fuji, 40 SE, 30 Breezer and 15 Kestrel 2014 models. Dealers or media can schedule ...

    Posted July 16, 2013 in North America

  2. Bookman cupholder combines design and function

    for urban, style-conscious cyclists. It will be available in late April from bookman.se and some ...

    Posted March 20, 2014 in New Products

  3. Triton becomes ACS's exclusive U.K. distributor

    LOUGHTON, United Kingdom (BRAIN) — ACS has named Triton Imports as its exclusive U.K. distributor.  ACS joins other iconic BMX brands carried by Triton, including SE Bikes.    "We are really happy to be back in the U.K. market and are really pleased to be partnered with Triton Imports ...

    Posted October 1, 2013 in International

  4. ASI reminds industry: It owns the Saratoga trademark

    The Fuji Saratoga model.

    Serotta factory in upstate New York, shut down this week. ASI, which owns Fuji, SE, Kestrel ...

    Posted March 14, 2014 in North America

  5. Serotta lowers prices, accepting frame orders

    Steven Breault inspects a new Serotta frame on Wednesday. Photo courtesy Serotta.

    is accepting orders for the fully custom Ottrott SE, Legend SE and Viaggio SE models, as well as for Standard ...

    Posted August 22, 2013 in North America

  6. Specialized long-travel 29er

    The alloy Specialized Enduro Comp SE 29 comes in two colors and retails for $3,500.   More ...

    Posted March 4, 2013 in New Products

  7. Reinventing the Wheel(s)

    strap a pair of Pumas onto ‘em, if you’re so inclined. And they won’t cost you one-sixth ...

    Posted April 9, 2009 in Opinion/Analysis

  8. Focus Bicycles ends online sales

    grow we’ve decided that the IBD channel is the one that best matches our commitment to se rvice ...

    Posted December 13, 2013 in Industry News

  9. Industry veteran Ellen Johnson joins ASI

    lifestyle bikes within our SE, Fuji and Breezer lines, and we look forward to working with Ellen to help us ...

    Posted November 5, 2013 in North America

  10. Sport Chalet bucks soft holiday sales to post Q3 profit

    Advance Sports International’s Fuji  and SE Bikes. The company’s stores also provide bicycle service ...

    Posted February 3, 2014 in Retail News

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