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  1. ASI reminds industry: It owns the Saratoga trademark

    The Fuji Saratoga model.

    Serotta factory in upstate New York, shut down this week. ASI, which owns Fuji, SE, Kestrel ...

    Posted March 14, 2014 in North America

  2. 'Holy Grail' of BMX Bikes Up For Auction

    circles as well, said it was rumored at one time that SE made less than 10 of these frames, perhaps less than five, but only SE Racing's founder, and BMX pioneer Scot Breithaupt knows for sure. ...

    Posted December 7, 2009 in Opinion/Analysis

  3. Sport Chalet to be acquired by the owner of EMS and Bob's Stores

    Electra, Diamondback, KHS, Pure Fix and Advance Sports International's Fuji and SE Bikes. The stores ...

    Posted July 2, 2014 in Retail News

  4. BikeStreet USA management begins liquidation

    A BikeStreet location in Stuart, Florida.

    Fuji/SE bikes, Schwinn, Cervélo, Haro, Pinarello, Sun and GT. The retailer also carried many component ...

    Posted October 9, 2014 in Retail News

  5. ASI institutes ‘off-season MAP’ program

    and the entire SE Bikes line. ASI will provide additional details to its dealers by week’s end, Zimmer said.   ...

    Posted July 17, 2013 in North America

  6. Wrath of Rathe: A benefit fundraiser for OBRA’s Junior Development Program

    Start: December 8, 2011 7:00 am End: December 8, 2011 7:00 pm Location: Bike n Hike Portland 400 SE Grand Ave. Joshb@bikenhike.com Join us in celebration and support of the next generation of Oregon’s finest ...

    Posted November 28, 2011

  7. Industry veteran Ellen Johnson joins ASI

    lifestyle bikes within our SE, Fuji and Breezer lines, and we look forward to working with Ellen to help us ...

    Posted November 5, 2013 in North America

  8. Focus Bicycles ends online sales

    grow we’ve decided that the IBD channel is the one that best matches our commitment to se rvice ...

    Posted December 13, 2013 in Industry News

  9. BRAIN Dealer Tour, Austin

    launched in the fall of 2008. Advanced Sports International , parent company of  Fuji , SE Bikes, ...

    Posted October 9, 2013

  10. BRAIN Dealer Tour, Salt Lake City

    company of  Fuji , SE Bikes, Kestrel, Breezer, Terry and Oval Concepts, returns as title sponsor ...

    Posted October 9, 2013

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