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  1. Garmin Moves to IBD Strategy

    having worked at Brooks, Puma and New Balance. There are have been grumbles among a few dealers, ...

    Posted March 29, 2009 in North America

  2. Earth Day news: Tons of carbon recycled

    fiber recycling program, Specialized and Advanced Sports International (parent of Fuji, Kestrel and SE ...

    Posted April 23, 2012 in North America

  3. Anderson Joins ASI Sales Force

    PHILADELPHIA, PA (BRAIN)—Advanced Sports, Inc has hired Scott Anderson as an outside sales representative. Anderson will be responsible for all Fuji, SE, Kestrel and Breezer dealers in the Colorado, Utah, Northern Arizona and New Mexico territory. “We are thrilled to bring Scott on board as our ...

    Posted October 14, 2008 in North America

  4. Bike industry eyes the outdoor market

    outside of the traditional bicycle market. “We’re not looking for outdoor retailers per se, but it’s ...

    Posted August 2, 2012

  5. News Briefs

    and value.” said Byfield. Triton Imports is new exclusive U.K. distributor of SE Bikes Triton Imports is the new U.K. distributor of the U.S. BMX and fixed gear brand, SE Bikes. Triton ...

    Posted March 19, 2012 in North America

  6. Specialized Recalls Bikes Due to Forks

    Sports International, parent company of Breezer, Fuji, SE Bikes, Kestrel, Terry Bicycles and Oval ...

    Posted September 22, 2011 in Recalls

  7. BRAIN crew starts Dealer Tour

    companies Advanced Sports International, parent of Fuji, Kestrel, Breezer, Oval, SE Bikes and Terry; ...

    Posted February 27, 2012 in North America

  8. ASI Hires Parke as NorCal Sales Rep

    Parke will be key in further developing the territory, where ASI’s “California-born” brands—Breezer, SE ...

    Posted September 7, 2011 in North America

  9. Advanced Sports Adds Two Sales Reps

    territory manager for Trek Bicycles. Mantle will be responsible for all Fuji, SE, Kestrel, and Breezer ...

    Posted February 23, 2009 in North America

  10. ASI Hires Director of Product Development

    brands–Fuji, SE, Kestrel, Breezer and Oval Concepts–as well as manage ASI’s supply chain. “I’ve known ...

    Posted August 17, 2011 in North America

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