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  1. Serfas hires Patrick Baldwin as regional sales manager

    as we've introduced many new products and are coupling the Golden Ticket with cycling light raffles, 1,000 ...

    Posted August 26, 2015 in North America

  2. Ass Savers sponsors USA Cycling and supplies Team USA

    forward to partnering with the team and saving a few asses while we're at it." USA Cycling ...

    Posted July 22, 2015 in North America

  3. Turner Bikes hires The Creative Bar branding agency

    TEMECULA, Calif. (BRAIN) — Turner Bikes has hired the Southern California branding and advertising agency, The Creative Bar, for a complete rebrand. The Creative Bar has worked with Intense Cycles, Haro Bikes, and VEE Tire Co., among others. David Turner, the founder of Turner Bikes said, ...

    Posted August 24, 2015 in North America

  4. Yeti launches 29er trail model built on Switch Infinity suspension platform

    FRIEDRICHSHAFEN, Germany (BRAIN) — In celebration of its 30th anniversary, Yeti Cycles has added a new model to its lineup. The 4.5-inch-travel SB4.5c is the first 29er Yeti has built using the Switch Infinity link, joining 27.5-inch-wheeled 5- and 6-inch travel models ...

    Posted August 26, 2015 in Product/Tech

  5. September 1, 2015

    and is eyeing the U.S. market. This is in addition to regular departments like LifeCycle, State of Retail, ...

    Posted August 25, 2015

  6. New BRAIN issue looks at Trek's online program, changes at QBP and more

    the U.S. market. This is in addition to regular departments like LifeCycle, State of Retail, Global ...

    Posted August 25, 2015 in Retail News

  7. Mobility, e-bikes drive growth in German market

    Siegfried Neuberger, manager, Zweirad-Industrie-Verband (ZIV), René Takens, CEO, Accell Group; Scott Rittschof, senior vice president and general manager, Cycling Sports Group, Dr. Ulrich Gries, CEO and Stefan Reisinger, head of Eurobike.

    the cycling industry that user input accounts for up to 70 percent of new product innovation. “Keying ...

    Posted August 25, 2015 in International

  8. Dealer research leads Raleigh to reposition brand

    on consumers who celebrate the pure fun of cycling and less on suffer-fests and words like 'gnarly' ...

    Posted July 14, 2015 in North America

  9. Rapha's first traveling Pop-Up Cycle Club debuts in Denver

    DENVER (BRAIN) — Rapha is making Denver the first stop for its new traveling club house and retail shop program. On Thursday, Rapha will open the Rapha Pop-up Cycle Club in Denver at 2601 Larimer Street. The pop-up is a retail space stocked with the latest Rapha products, and serving Boxcar ...

    Posted July 20, 2015 in North America

  10. System Cycle now distributing Cult Crew BMX

    System Cycle. Morales and Wood each raced for DK early in their careers. "Back in the day riding ...

    Posted July 20, 2015 in North America