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  1. Yeti launches 29er trail model built on Switch Infinity suspension platform

    FRIEDRICHSHAFEN, Germany (BRAIN) — In celebration of its 30th anniversary, Yeti Cycles has added a new model to its lineup. The 4.5-inch-travel SB4.5c is the first 29er Yeti has built using the Switch Infinity link, joining 27.5 ...

    Posted August 26, 2015 in Product/Tech

  2. SRAM unveils Red eTap wireless road groupset

    to Brad Menna, product manager for road drivetrain at SRAM. Accelerometers in the shifters ...

    Posted August 26, 2015 in Product/Tech

  3. Michelin launches ambassador program

    a level," said Yohann Leblanc, marketing and sales manager for Michelin Bicycle Tires in North America. ...

    Posted August 21, 2015 in North America

  4. SRAM offers $20 steel X-Sync chainrings

    CHICAGO (BRAIN) — SRAM is taking a swipe at the many companies offering "narrow-wide" chainrings for single-chainring mountain bike drivetrains. The company is now offering a steel X-Sync chainring that will retail for $ ...

    Posted August 25, 2015 in New Products

  5. Reynolds Cycling expands relationship with DWL Bicycle Company

    SANDY, Utah (BRAIN) — Reynolds Cycling is expanding its relationship with DWL Bicycle Company, who will now manage all aftermarket sales and marketing responsibilities in Asia. DWL, based in Taichung, Taiwan, previously handled responsibilities for Reynolds involving Asian OEs and assemblers. ...

    Posted July 27, 2015 in International

  6. Kinetic introduces 'smart' versions of its stationary trainers

    The Rock and Roll-Smart.

    and productive. These new products make Kinetic an easier sale for our retail partners, and provide a great ...

    Posted August 25, 2015 in Product/Tech

  7. Shimano unveiling new PRO components at Eurobike

    FRIEDRICHSHAFEN, Germany (BRAIN) — Shimano is releasing its 2016 road and mountain bike offerings through its PRO component brand this week at Eurobike. On the offroad side, PRO now has the Tharsis 9.8 line for downhill, Tharsi ...

    Posted August 25, 2015 in Product/Tech

  8. FSA and Gravity to enter new categories in 2016

    Product managers said the shifter lever design and shape will likely change as the group enters ...

    Posted August 25, 2015 in Product/Tech

  9. POC to show two new mountain bike helmets at Eurobike

    The Coron in Hydrogen White.

    FRIEDRICHSHAFEN, Germany (BRAIN) — POC plans to show two new mountain bike helmets at this week's Eurobike show: The Tectal and the Coron.  The Tectal was developed for aggressive trail riding and enduro racing and incorpo ...

    Posted August 25, 2015 in Product/Tech

  10. Magura debuts Vyron wireless electronic dropper post at Eurobike

    FRIEDRICHSHAFEN, Germany (BRAIN) — As dropper seatposts gain favor among a broader range of mountain bikers, Magura enters the market with a new — and electrified — twist on getting down and dirty for descents. The Vyron ...

    Posted August 25, 2015 in Product/Tech