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  1. REI’s boss challenges the bicycle industry to discuss the brutal truth about the business

    ever since. REI traces its roots back to 1938. Today, Stritzke is responsible for 15,000 employees ...

    Posted April 14, 2016 in North America

  2. REI’s revenue up 9 percent in 2015; online sales up 23 percent

    more than 72 percent of REI’s profits from 2015 will go back to members, employees and nonprofit ...

    Posted March 15, 2016 in Retail News

  3. REI works with NICA and IMBA to launch Teen Trail Corps

    the bike industry, and to help ensure improved relations amongst all trail users. REI takes outdoor ...

    Posted January 26, 2016 in North America

  4. REI to close on Black Friday, promoting outdoor activity instead

    to head outside," REI's president Jerry Stritzke said in a message posted on a new section ...

    Posted October 27, 2015 in Retail News

  5. REI's CEO to speak at Interbike event

    to share with other industry leaders and influencers why The REI Foundation, in honor of its founder Mary ...

    Posted September 1, 2015 in North America

  6. REI and Scott bicycles part ways

    it is "committed to connecting its members with gear however they choose to shop." REI began stocking bikes ...

    Posted May 27, 2015 in Retail News

  7. REI donates $100k to PeopleForBikes' Green Lane Project

    recipients will engage their local REI store in the project and provide a clear plan for measuring success. ...

    Posted May 8, 2015 in Retail News

  8. REI to add third distribution center, in Arizona

    market," said Rick Bingle, REI's vice president of supply chain. "The Goodyear distribution ...

    Posted May 4, 2015 in Retail News

  9. REI revenue hits all-time high in 2014

    to think and act long-term," said Jerry Stritzke, REI's president and CEO. "I love being ...

    Posted March 23, 2015 in Retail News

  10. Ghost bikes now available at REI

    REI's brick and mortar locations. The company said it will eventually offer 41 Ghost mountain, road ...

    Posted February 24, 2015 in Retail News