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  1. Investment to Fund SRAM Advocacy, R&D

    to its earlier purchases of RockShox, Avid, TruVativ and Sachs. “But there’s nothing under consideration ...

    Posted September 7, 2008 in North America

  2. SRAM Finds Investor in Lehman Brothers

    The company markets its products under the SRAM, RockShox, Avid, Truvativ and Zipp brand names. With more than ...

    Posted August 6, 2008 in North America

  3. Park Tool Tech Summit Approaching Fast

    Rock Shox, Avid and Park Tool. “Individual component companies can’t cost effectively reach all ...

    Posted August 25, 2008 in North America

  4. More from the aisles of Sea Otter …

    outfitted with a Fox 34 Float CTD Fit Kashima fork and Float X CTD Kashima rear shock, RockShox Reverb ...

    Posted April 13, 2014 in Industry News

  5. News Briefs

    in Seattle and George’s Cycles in Boise, respectively. MTS Sports Group also represents SRAM, RockShox, Zipp, ...

    Posted April 17, 2012 in North America

  6. Shimano leads patent race

    can stand on the sidelines as SRAM’s RockShox suspension line enables it to offer product managers ...

    Posted March 16, 2012 in Product/Tech

  7. Has Scott Montgomery found the next wave?

    of course. Casual mountain bike clothes date back to the early 1990s when Rock Shox, Syncros and Mimbres Man, ...

    Posted March 13, 2012 in Product/Tech

  8. Techs Travel Far to Learn New Tricks

    mechanic from Brisbane, Australia. Top technicians from RockShox, SRAM, Fox, Campagnolo, Shimano, ...

    Posted February 7, 2011 in North America

  9. E-Bikes Poised for Takeoff in Germany

    According to Day, sales for SRAM’s five brands—SRAM, Zipp, RockShox, Avid and Truvativ—were up 40 percent ...

    Posted September 1, 2010 in North America

  10. DealerCamp Forming Advisory Board

    Components, Ridley, RockShox, Salsa, Scott USA, SE Bikes, Shimano, SRAM, Truvativ, WTB and Zipp. Many ...

    Posted May 24, 2010 in North America

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