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  1. SRAM takes ‘wait and see’ stance on currency swings, Day says

    Thursday, SRAM’S booth at the Taipei Cycle Show was bustling with visitors as Stan Day — the company’s co-founder, CEO and president — stood nearby greeting friends and customers. SRAM, with a major ...

    Posted March 19, 2015 in International

  2. SRAM promotes Boost: wider front and rear axle spacing and matching drivetrain

    thru axle on some mountain bike models last year. SRAM is building on that with a full system it calls Boost that involves the drivetrain and rear hub, as well as a 110mm front thru axle. SRAM is making ...

    Posted March 18, 2015 in Product/Tech

  3. SRAM reduces number of distributors

    Gavette said. Steve Mattil, director of bicycle sales at Hans Johnsen, said SRAM had sent ...

    Posted March 6, 2015 in North America

  4. SRAM hires Uwe Reichelt as European OEM sales director

    and motivated team, selling a fantastic, innovative product portfolio and trying to help growing SRAM ...

    Posted February 20, 2015 in North America

  5. SRAM rolls out new retail merchandising program

    and aftermarket. “SRAM has selected the fastest-moving items that every shop should stock, and placed ...

    Posted January 29, 2015 in Retail News

  6. SRAM promotes Doyle to Zipp brand manager

    INDIANAPOLIS (BRAIN) — SRAM has named Declan Doyle brand manager for Zipp. Doyle joined Zipp in 2010 as a graphic designer. He previously worked as a graphic designer for the Indianapolis Motor Speedway and is a graduate of Marian University, where he led the school to national titles ...

    Posted January 16, 2015 in Industry News

  7. SRAM signs AG2R-La Mondiale for multi-year agreement

    sponsored by SRAM for 2015. Last year the company sponsored three WorldTour teams. This year SRAM ...

    Posted January 7, 2015 in International

  8. SRAM updates XX1 group with new options

    The new SRAM DirectMount Badge.

    CHICAGO (BRAIN) — SRAM's top level single-chainring offroad group, XX1, is now coming with a black finish, and includes several new options, including a carbon crank protector boot and a cover for unused front derailleur mounts. The complete group includes an XX1 ...

    Posted January 8, 2015 in Product/Tech

  9. SRAM steps up as co-title sponsor of top women's team

    CHICAGO (BRAIN) — SRAM is stepping up to become the co-title sponsor of the women's team formerly known as Specialized-Lululemon. This is SRAM's first venture into title sponsorship on the road. Renamed Velocio-SRAM Pro Cycling for 2015, the American-registered team retains its management ...

    Posted November 20, 2014 in International

  10. SRAM hires Spotts in road communications

    fundraising bike rides. In his new role, he will be responsible for the branding and messaging of SRAM’s road ...

    Posted October 27, 2014 in North America