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  1. SRAM's new Rise 60 mountain bike wheels aimed at XC and trail riders

    — and Speedball bearings. The front hub wil be available with SRAM's Predictive Steering axle attachment ...

    Posted August 21, 2014 in New Products

  2. SRAM’s Zimberoff moves into senior management role

    David Zimberoff

    of product and vice president of marketing to focus on a large but more specialized set of activities, SRAM ...

    Posted July 24, 2014 in North America

  3. SRAM, Bosch team up on semi-automatic e-bike system

    CHICAGO (BRAIN) — SRAM is teaming up with Bosch to offer a semi-automatic drivetrain that combines Bosch's electric bicycle motor with a SRAM internally geared hub and an external rear derailleur. The system, known as the SRAM DD3 Pulse, will appear on 2015 model bikes ...

    Posted June 27, 2014 in Product/Tech

  4. Todd Schmidt joins SRAM marketing team from QBP

    CHICAGO (BRAIN) — Todd Schmidt is joining SRAM's Road Marketing Communication team as a brand manager for SRAM and Quarq, the company announced this week. Schmidt joins SRAM after 10 years at QBP in sales management and account services. Previously, Schmidt ...

    Posted June 6, 2014 in North America

  5. Longtime SRAM employee Robert Priest to leave company

    Robert Priest

    of SRAM’s Dealer Service Direct programs across Germany, France, Benelux, the U.K. and Nordic regions. Prior ...

    Posted May 20, 2014 in International

  6. SRAM replacement road hydraulic brakes shipping

    of its replacements. Although Obriecht has noticed a drop-off in communication from SRAM over ...

    Posted May 21, 2014 in Industry News

  7. SRAM offers Roam 30 and 40 wheels, lowers Quarq pricing

    A Red 22 Quarq chassis.

    setups, which SRAM said will enhance flexibility for dealers. SRAM also has reduced the price of its power ...

    Posted May 5, 2014 in New Products

  8. SRAM pushes back new road hydraulic brake delivery

    their brake orders into SRAM. Replacement model year 2015 hydraulic road aftermarket brakes will ship ...

    Posted April 30, 2014 in Recalls

  9. SRAM X1 brings 1-by-11 drivetrain under a grand

    MSRP on the X1 cassette is $132 less than SRAM’s top-end XX1.

    The system carries over some of the technologies and features found on SRAM's higher-end XX1 and X01 groups, including narrow/wide-tooth X-Sync chainrings for chain retention, SRAM's X-Horizon ...

    Posted May 2, 2014 in Product/Tech

  10. Mark Bibb leaves SRAM testing position

    COLORADO SPRINGS, Colo. (BRAIN) — Mark Bibb has left SRAM, where he was director of global testing, to join his wife in expanding their horse training business. Bibb had been with SRAM since 2000 and was based in the company's Colorado Springs facility where he managed the global team in charge of testing all SRAM products. ...

    Posted April 16, 2014 in North America