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  1. Rapha, Canyon and SRAM sponsor major new women's road team

    Cromwell with a Canyon bike at a team presentation in London on Friday.

    season. The team will use SRAM's new Red eTap wireless drivetrain for most racing, and Red 22 Wifli components for very hilly events. "We're thrilled to support Canyon/SRAM Racing. SRAM ...

    Posted November 20, 2015 in International

  2. SRAM and Alex Wassmann part ways

    CHICAGO (BRAIN) — Alex Wassmann will be departing SRAM, effective Nov. 30. Wassmann spent more than 20 years at SRAM in a range of roles through two separate stints. Most recently he directed SRAM's sports marketing partnerships in triathlon, road and cyclocross. "Alex set the benchmark ...

    Posted November 9, 2015 in North America

  3. Kate Powlison joins SRAM as road brand manager

    marcom team and the SRAM family," said Christopher Zigmont, SRAM's road brand director. ...

    Posted October 28, 2015 in North America

  4. Wolf Tooth GoatLink 11 optimizes Shimano derailleurs for use on SRAM's wide-range cassettes

    with a SRAM 10-42t cassette without modification, performance fell short of what we'd come to expect from ...

    Posted September 29, 2015 in New Products

  5. SRAM offers $20 steel X-Sync chainrings

    X-Sync chainring that will retail for $19.95.  "The SRAM X-Sync Steel 1x chainrings are the perfect replacement ring for the cost-conscious with added durability of steel. The same SRAM X-Sync ...

    Posted August 25, 2015 in New Products

  6. SRAM unveils Red eTap wireless road groupset

    to install and offers long battery life, SRAM claims. The system operates via shifter paddles that are positioned the same as SRAM’s current Red mechanical shifters, but do not use SRAM’s Double Tap action. ...

    Posted August 26, 2015 in Product/Tech

  7. SRAM teams up with retailers to get more women on mountain bikes

    RockShox Pike Third place: SRAM Guide Brakes A list of participating retailers can be found at: ...

    Posted August 3, 2015 in Retail News

  8. SRAM settles in at new world headquarters in Chicago

    as the headquarters for World Bicycle Relief and the SRAM Cycling Fund. The 70,000-square-foot facility features ...

    Posted June 18, 2015 in North America

  9. SRAM releases XO DH hub details

    pdf from SRAM ...

    Posted June 11, 2015 in Product/Tech

  10. Deity Components adds Reisenleiter to manage distribution and OEM sales

    with years of past retail and supplier experience, including a decade at SRAM that saw him take on leadership positions which culminated with him being the SRAM global warranty manager. "We have had our eye ...

    Posted November 23, 2015 in North America