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  1. SRAM goes 1x for the road with new Rival 1 and Force 1 groups

    The new Force 1 crank shown with a 42-tooth chainring.

    offered. SRAM is introducing the single-ring road option on its two mid-priced groups, rather than its ...

    Posted April 15, 2015 in Product/Tech

  2. SRAM lowers pricing on Quarq power meters

    R and SRAM Red 22 cranks, which are reduced from $1,600 to $1,299, and the Elsa RS and SRAM XX1, which ...

    Posted April 2, 2015 in Product/Tech

  3. SRAM launches mid-priced GX mountain bike drivetrains

    The 11-speed GX rear derailleur.

    and compatibility with the 10-42 cassette producing a 630 percent gear range. By comparison, SRAM says ...

    Posted April 2, 2015 in Product/Tech

  4. SRAM expands Guide brake line with Ultimate model

    The new Guide Ultimate set in Arctic Gray.

    S4 calipers, and carbon-bladed levers with SRAM's SwingLink lever cam and titanium hardware. ...

    Posted March 31, 2015 in Product/Tech

  5. SRAM takes ‘wait and see’ stance on currency swings, Day says

    Thursday, SRAM’S booth at the Taipei Cycle Show was bustling with visitors as Stan Day — the company’s co-founder, CEO and president — stood nearby greeting friends and customers. SRAM, with a major ...

    Posted March 19, 2015 in International

  6. SRAM promotes Boost: wider front and rear axle spacing and matching drivetrain

    thru axle on some mountain bike models last year. SRAM is building on that with a full system it calls Boost that involves the drivetrain and rear hub, as well as a 110mm front thru axle. SRAM is making ...

    Posted March 18, 2015 in Product/Tech

  7. SRAM reduces number of distributors

    Gavette said. Steve Mattil, director of bicycle sales at Hans Johnsen, said SRAM had sent ...

    Posted March 6, 2015 in North America

  8. SRAM hires Uwe Reichelt as European OEM sales director

    and motivated team, selling a fantastic, innovative product portfolio and trying to help growing SRAM ...

    Posted February 20, 2015 in North America

  9. SRAM rolls out new retail merchandising program

    and aftermarket. “SRAM has selected the fastest-moving items that every shop should stock, and placed ...

    Posted January 29, 2015 in Retail News

  10. SRAM promotes Doyle to Zipp brand manager

    INDIANAPOLIS (BRAIN) — SRAM has named Declan Doyle brand manager for Zipp. Doyle joined Zipp in 2010 as a graphic designer. He previously worked as a graphic designer for the Indianapolis Motor Speedway and is a graduate of Marian University, where he led the school to national titles ...

    Posted January 16, 2015 in Industry News