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  1. SRAM steps up as co-title sponsor of top women's team

    CHICAGO (BRAIN) — SRAM is stepping up to become the co-title sponsor of the women's team formerly known as Specialized-Lululemon. This is SRAM's first venture into title sponsorship on the road. Renamed Velocio-SRAM Pro Cycling for 2015, the American-registered team retains its management ...

    Posted November 20, 2014 in International

  2. SRAM hires Spotts in road communications

    fundraising bike rides. In his new role, he will be responsible for the branding and messaging of SRAM’s road ...

    Posted October 27, 2014 in North America

  3. SRAM to provide neutral race support at US Ironman and World Championship events

    day-of-race Zipp wheel rentals. At the upcoming world championships in Kona, Hawaii, SRAM will be the official ...

    Posted October 7, 2014 in Industry News

  4. SRAM's new Rise 60 mountain bike wheels aimed at XC and trail riders

    — and Speedball bearings. The front hub wil be available with SRAM's Predictive Steering axle attachment ...

    Posted August 21, 2014 in New Products

  5. SRAM’s Zimberoff moves into senior management role

    David Zimberoff

    of product and vice president of marketing to focus on a large but more specialized set of activities, SRAM ...

    Posted July 24, 2014 in North America

  6. SRAM, Bosch team up on semi-automatic e-bike system

    CHICAGO (BRAIN) — SRAM is teaming up with Bosch to offer a semi-automatic drivetrain that combines Bosch's electric bicycle motor with a SRAM internally geared hub and an external rear derailleur. The system, known as the SRAM DD3 Pulse, will appear on 2015 model bikes ...

    Posted June 27, 2014 in Product/Tech

  7. Todd Schmidt joins SRAM marketing team from QBP

    CHICAGO (BRAIN) — Todd Schmidt is joining SRAM's Road Marketing Communication team as a brand manager for SRAM and Quarq, the company announced this week. Schmidt joins SRAM after 10 years at QBP in sales management and account services. Previously, Schmidt ...

    Posted June 6, 2014 in North America

  8. Longtime SRAM employee Robert Priest to leave company

    Robert Priest

    of SRAM’s Dealer Service Direct programs across Germany, France, Benelux, the U.K. and Nordic regions. Prior ...

    Posted May 20, 2014 in International

  9. SRAM replacement road hydraulic brakes shipping

    of its replacements. Although Obriecht has noticed a drop-off in communication from SRAM over ...

    Posted May 21, 2014 in Industry News

  10. SRAM offers Roam 30 and 40 wheels, lowers Quarq pricing

    A Red 22 Quarq chassis.

    setups, which SRAM said will enhance flexibility for dealers. SRAM also has reduced the price of its power ...

    Posted May 5, 2014 in New Products