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  1. SRAM unveils Red eTap wireless road groupset

    to install and offers long battery life, SRAM claims. The system operates via shifter paddles that are positioned the same as SRAM’s current Red mechanical shifters, but do not use SRAM’s Double Tap action. ...

    Posted August 26, 2015 in Product/Tech

  2. SRAM offers $20 steel X-Sync chainrings

    X-Sync chainring that will retail for $19.95.  "The SRAM X-Sync Steel 1x chainrings are the perfect replacement ring for the cost-conscious with added durability of steel. The same SRAM X-Sync ...

    Posted August 25, 2015 in New Products

  3. SRAM teams up with retailers to get more women on mountain bikes

    RockShox Pike Third place: SRAM Guide Brakes A list of participating retailers can be found at: ...

    Posted August 3, 2015 in Retail News

  4. SRAM settles in at new world headquarters in Chicago

    as the headquarters for World Bicycle Relief and the SRAM Cycling Fund. The 70,000-square-foot facility features ...

    Posted June 18, 2015 in North America

  5. SRAM releases XO DH hub details

    pdf from SRAM ...

    Posted June 11, 2015 in Product/Tech

  6. SRAM goes 1x for the road with new Rival 1 and Force 1 groups

    The new Force 1 crank shown with a 42-tooth chainring.

    offered. SRAM is introducing the single-ring road option on its two mid-priced groups, rather than its ...

    Posted April 15, 2015 in Product/Tech

  7. SRAM lowers pricing on Quarq power meters

    R and SRAM Red 22 cranks, which are reduced from $1,600 to $1,299, and the Elsa RS and SRAM XX1, which ...

    Posted April 2, 2015 in Product/Tech

  8. SRAM expands Guide brake line with Ultimate model

    The new Guide Ultimate set in Arctic Gray.

    S4 calipers, and carbon-bladed levers with SRAM's SwingLink lever cam and titanium hardware. ...

    Posted March 31, 2015 in Product/Tech

  9. SRAM launches mid-priced GX mountain bike drivetrains

    The 11-speed GX rear derailleur.

    and compatibility with the 10-42 cassette producing a 630 percent gear range. By comparison, SRAM says ...

    Posted April 2, 2015 in Product/Tech

  10. SRAM takes ‘wait and see’ stance on currency swings, Day says

    Thursday, SRAM’S booth at the Taipei Cycle Show was bustling with visitors as Stan Day — the company’s co-founder, CEO and president — stood nearby greeting friends and customers. SRAM, with a major ...

    Posted March 19, 2015 in International