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  1. Santa Cruz's Turner on Outerbike

    here at Wilder Ranch in Santa Cruz and it was packed. Non stop all day. The value there is that when ...

    Posted February 3, 2010 in Opinion/Analysis

  2. Santa Cruz Going Big This Year

    of carbon fiber.” Because it’s made from carbon—and due to Santa Cruz’s proprietary one-piece layup ...

    Posted September 21, 2009 in Product/Tech

  3. Santa Cruz Fires Hitting Home

    in Santa Clara County. News Briefs ...

    Posted May 26, 2008 in North America

  4. Team Rabobank Takes a Bicycle Trip in Santa Cruz


    Posted June 1, 2010

  5. Santa Fe’s Mellow Velo on the move

    SANTA FE, NM (BRAIN)—After six years in its current space, Santa Fe retailer Mellow Velo is headed downtown next month to a larger location just 100 yards off the city’s historic plaza. Mellow ...

    Posted March 22, 2013 in Retail News

  6. The 5th Spot

    Santa Cruz's marketing guru Scott Turner talking shop with a young fan. To see more pics from Sea Otter click on above link of PDF newsletter. The 5th Spot ...

    Posted April 16, 2010 in North America

  7. Recent Death Puts 'Fixies' in Spotlight

    SANTA CRUZ, CA (BRAIN)—Last week's death of 18-year-old Lucian Gregg on a brakeless fixed-gear bicycle has raised some safety questions. Santa Cruz has seen fixies grow more popular over the last year, according to a Santa Cruz Sentinel article, where it's become an emerging ...

    Posted January 8, 2008 in North America

  8. The 5th Spot

    "Think Tallboy, 29er carbon frame, under 5 pounds. Maybe something else too." —Santa Cruz Bicycles owner Rob Roskopp when asked what Santa Cruz will unveil at this year's Interbike, in a recent Q&A that will appear in the August 1 issue of Bicycle Retailer ...

    Posted July 7, 2009 in North America

  9. Muc-Off adds Hawley as exclusive US distributor

    LAS VEGAS (BRAIN) — Hawley is the new exclusive U.S. distributor of Muc-Off, a U.K.-based brand of bike care products. Muc-Off's products include cleaners, protectants, and lubes, as well as a line of body care items. Muc-Off sponsors teams including Santa Cruz Syndicate, Team Sky, ...

    Posted September 9, 2014 in North America

  10. X-Fusion adds German distributor Shocker Distribution

    SANTA CRUZ, Calif. (BRAIN) — Shocker Distribution is now the distributor for X-Fusion Suspension products in Germany. Shocker is the exclusive distributor of other brands in Germany including WTB, Devinci bicycles, Industry Nine, Chromag and others. Shocker is owned by Florian Weinzierl ...

    Posted September 5, 2014 in International