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  1. Recent Death Puts 'Fixies' in Spotlight

    SANTA CRUZ, CA (BRAIN)—Last week's death of 18-year-old Lucian Gregg on a brakeless fixed-gear bicycle has raised some safety questions. Santa Cruz has seen fixies grow more popular over the last year, according to a Santa Cruz Sentinel article, where it's become an emerging subculture ...

    Posted January 8, 2008 in North America

  2. Giro joins #optoutside, will close its online store on Black Friday

    SANTA CRUZ, Calif. (BRAIN) — Giro will shut down its online store next Friday and will encourage its customers to participate in outdoor activities that day, the brand announced Monday. The company said it was joining REI in promoting the #optoutside campaign on Nov. 27, AKA Black Friday. ...

    Posted November 16, 2015 in Retail News

  3. League announces 55 new and renewing Bicycle Friendly Communities

    communities moved into the Gold tier: Austin, Texas; San Luis Obispo and Santa Cruz, California; and Tempe, ...

    Posted November 16, 2015 in North America

  4. Santa Monica set to launch bike share this week

    pollution by 10 times or 800 metric tons a year. Santa Monica is leading the way to a region-wide bike share ...

    Posted November 11, 2015 in North America

  5. Santa Fe’s Mellow Velo on the move

    SANTA FE, NM (BRAIN)—After six years in its current space, Santa Fe retailer Mellow Velo is headed downtown next month to a larger location just 100 yards off the city’s historic plaza. Mellow ...

    Posted March 22, 2013 in Retail News

  6. The 5th Spot

    "Think Tallboy, 29er carbon frame, under 5 pounds. Maybe something else too." —Santa Cruz Bicycles owner Rob Roskopp when asked what Santa Cruz will unveil at this year's Interbike, in a recent Q&A that will appear in the August 1 issue of Bicycle Retailer ...

    Posted July 7, 2009 in North America

  7. Innovations In Bicycle Design at Tour

    on the fourth floor of the EC Rittenhouse Building. The Santa Cruz Design & Innovation Center also ...

    Posted February 2, 2009 in North America

  8. Hulu sponsors Santa Monica bike share

    by the Santa Monica City Council, ensures that the city’s bike share system — operated by CycleHop LLC ...

    Posted October 14, 2015 in North America

  9. Praxis adds staff, international distributors

    the company said. Praxis has added engineers at its Santa Cruz, California, offices and its Taichung, ...

    Posted December 29, 2014 in International

  10. Swobo Under New Owners; Moves

    brand’ with Swobo where people are excited about owning their products.” Santa Cruz Bicycles bought ...

    Posted October 14, 2011 in North America