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  1. Recent Death Puts 'Fixies' in Spotlight

    SANTA CRUZ, CA (BRAIN)—Last week's death of 18-year-old Lucian Gregg on a brakeless fixed-gear bicycle has raised some safety questions. Santa Cruz has seen fixies grow more popular over the last year, according to a Santa Cruz Sentinel article, where it's become an emerging subculture ...

    Posted January 8, 2008 in North America

  2. Santa Fe’s Mellow Velo on the move

    SANTA FE, NM (BRAIN)—After six years in its current space, Santa Fe retailer Mellow Velo is headed downtown next month to a larger location just 100 yards off the city’s historic plaza. Mellow ...

    Posted March 22, 2013 in Retail News

  3. Second annual Santa Monica Bicycle Expo adds non-competitive ride

    path, Santa Monica has extensive mountain bike trails in the Santa Monica Mountains and the city has ...

    Posted August 13, 2015 in North America

  4. The 5th Spot

    "Think Tallboy, 29er carbon frame, under 5 pounds. Maybe something else too." —Santa Cruz Bicycles owner Rob Roskopp when asked what Santa Cruz will unveil at this year's Interbike, in a recent Q&A that will appear in the August 1 issue of Bicycle Retailer ...

    Posted July 7, 2009 in North America

  5. Praxis adds staff, international distributors

    the company said. Praxis has added engineers at its Santa Cruz, California, offices and its Taichung, ...

    Posted December 29, 2014 in International

  6. Innovations In Bicycle Design at Tour

    on the fourth floor of the EC Rittenhouse Building. The Santa Cruz Design & Innovation Center also ...

    Posted February 2, 2009 in North America

  7. Supacaz opens California facility to service North American retailers

    The accessories brand is already established in Europe, Asia and other regions. SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean. Although based in California, Supacaz is best known ...

    Posted March 17, 2015 in North America

  8. August 1, 2015

    growing portfolio of bike brands, which now include Santa Cruz This is in addition to regular ...

    Posted August 3, 2015

  9. BRAIN’s Aug. 1 issue looks at high-viz apparel, takes industry’s temperature in first half of year

    growing portfolio of bike brands, which now include Santa Cruz This is in addition to regular ...

    Posted August 3, 2015 in North America

  10. Swobo Under New Owners; Moves

    brand’ with Swobo where people are excited about owning their products.” Santa Cruz Bicycles bought ...

    Posted October 14, 2011 in North America

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