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  1. Santa Fe’s Mellow Velo on the move

    SANTA FE, NM (BRAIN)—After six years in its current space, Santa Fe retailer Mellow Velo is headed downtown next month to a larger location just 100 yards off the city’s historic plaza. Mellow ...

    Posted March 22, 2013 in Retail News

  2. Recent Death Puts 'Fixies' in Spotlight

    SANTA CRUZ, CA (BRAIN)—Last week's death of 18-year-old Lucian Gregg on a brakeless fixed-gear bicycle has raised some safety questions. Santa Cruz has seen fixies grow more popular over the last year, according to a Santa Cruz Sentinel article, where it's become an emerging subculture ...

    Posted January 8, 2008 in North America

  3. Specialized and Shimano score multiple wins in BikeRadar reader voting

    Enduro bike: Yeti SB6c Downhill bike: Santa Cruz V10 Suspension fork: RockShox Pike Mountain ...

    Posted April 13, 2015 in International

  4. The 5th Spot

    "Think Tallboy, 29er carbon frame, under 5 pounds. Maybe something else too." —Santa Cruz Bicycles owner Rob Roskopp when asked what Santa Cruz will unveil at this year's Interbike, in a recent Q&A that will appear in the August 1 issue of Bicycle Retailer ...

    Posted July 7, 2009 in North America

  5. Innovations In Bicycle Design at Tour

    on the fourth floor of the EC Rittenhouse Building. The Santa Cruz Design & Innovation Center also ...

    Posted February 2, 2009 in North America

  6. Swobo Under New Owners; Moves

    brand’ with Swobo where people are excited about owning their products.” Santa Cruz Bicycles bought ...

    Posted October 14, 2011 in North America

  7. Sky Yaeger Departs Swobo

    as 2011,” Yaeger said. With Santa Cruz Bicycles owner Rob Roskopp and Tim Parr, who recently got bought ...

    Posted May 17, 2010 in North America

  8. First Spring Outerbike opens Friday in Moab

    will be in attendance, including Pivot, Ibis, Niner, Yeti and Santa Cruz. Smaller clothing and accessory brands also ...

    Posted March 12, 2015 in North America

  9. Juliana Bicycles launches women’s bike line

    Juliana Furtado

    but are produced by Santa Cruz. Furtado, who has worked the past nine years in Santa Cruz’s marketing ...

    Posted May 28, 2013 in North America

  10. Swobo hires Wren Sports to manage sales

    not to seek another distributor partner,” said Discoe, who purchased Swobo from Santa Cruz Bicycles in 2011. ...

    Posted January 29, 2015 in North America

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