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  1. Jobst Brandt, cyclist, inventor, author and industry influencer, dies at 80

    Brandt in 1977. Photo by Peter Johnson.

    around the Santa Cruz Mountains and the Swiss Alps, and appearing in a famous Avocet magazine ad, carving ...

    Posted May 6, 2015 in North America

  2. First Spring Outerbike opens Friday in Moab

    will be in attendance, including Pivot, Ibis, Niner, Yeti and Santa Cruz. Smaller clothing and accessory brands also ...

    Posted March 12, 2015 in North America

  3. Swobo hires Wren Sports to manage sales

    not to seek another distributor partner,” said Discoe, who purchased Swobo from Santa Cruz Bicycles in 2011. ...

    Posted January 29, 2015 in North America

  4. Muc-Off adds Hawley as exclusive US distributor

    LAS VEGAS (BRAIN) — Hawley is the new exclusive U.S. distributor of Muc-Off, a U.K.-based brand of bike care products. Muc-Off's products include cleaners, protectants, and lubes, as well as a line of body care items. Muc-Off sponsors teams including Santa Cruz Syndicate, Team Sky, ...

    Posted September 9, 2014 in North America

  5. X-Fusion adds German distributor Shocker Distribution

    SANTA CRUZ, Calif. (BRAIN) — Shocker Distribution is now the distributor for X-Fusion Suspension products in Germany. Shocker is the exclusive distributor of other brands in Germany including WTB, Devinci bicycles, Industry Nine, Chromag and others. Shocker is owned by Florian Weinzierl ...

    Posted September 5, 2014 in International

  6. Velo Orange plans dealer tour in solar-powered Airstream trailer

    The Grand Cruz Dealer Tour will be in a 1962 Airstream trailer.

    the Grand Cruz at (541) 408-5754 or info@thegrandcruz.com .  ...

    Posted May 12, 2015 in North America

  7. BTI distributing Speedfil hydration systems

    Speedfil's standard complete hydration system.

    SANTA FE, N.M. (BRAIN) — BTI is now distributing Speedfil hydration systems, manufactured by Inviscid Design Partners. BTI is carrying the full Speedfil product line, which includes multisport hydration systems, cages, carriers and accessories, including the new off-road ...

    Posted May 27, 2015 in North America

  8. X-Fusion Settles Into New Home

    because the riding is incredible,” Smith said of Santa Cruz’s abundance of mountain bike companies. ...

    Posted November 3, 2011 in North America

  9. Smith Named New X-Fusion GM, Tomac Moving

    Cruz. "There are some real advantages to being in Santa Cruz," Smith said in a press ...

    Posted February 15, 2011 in North America

  10. Epicenter Cycling opens second location

    a presence for the brand on Santa Cruz’s Westside. He zeroed in on a 7,000-square-foot space with high ...

    Posted April 13, 2012 in Retail News

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