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  1. Trips for Kids founder becomes Juliana ambassador

    Furtado (left) with Price

    SANTA CRUZ, CA (BRAIN) — Marilyn Price, the founder of Trips for Kids, has been named an ambassador for the Juliana Bicycles brand, the women's line of mountain bikes launched by Santa Cruz Bicycles last summer. Price, a member of the Mountain Bike Hall of Fame, ...

    Posted December 11, 2013 in North America

  2. Vancouver's North Shore still thumping with MTB energy

    Sasha Tomchenko, Cove's general manager.

    Santa Cruz, Devinci and Specialized. While the store is still tied tightly to the hard-core riding ...

    Posted June 3, 2015 in Retail News

  3. Bike share operator CycleHop moves to California; appoints regional manager

    as the general manager of the Santa Monica Bike Center starting in 2011 and, in 2009, he co-founded the public ...

    Posted June 3, 2015 in North America

  4. Muc-Off adds Hawley as exclusive US distributor

    LAS VEGAS (BRAIN) — Hawley is the new exclusive U.S. distributor of Muc-Off, a U.K.-based brand of bike care products. Muc-Off's products include cleaners, protectants, and lubes, as well as a line of body care items. Muc-Off sponsors teams including Santa Cruz Syndicate, Team Sky, ...

    Posted September 9, 2014 in North America

  5. X-Fusion adds German distributor Shocker Distribution

    SANTA CRUZ, Calif. (BRAIN) — Shocker Distribution is now the distributor for X-Fusion Suspension products in Germany. Shocker is the exclusive distributor of other brands in Germany including WTB, Devinci bicycles, Industry Nine, Chromag and others. Shocker is owned by Florian Weinzierl ...

    Posted September 5, 2014 in International

  6. First Spring Outerbike opens Friday in Moab

    will be in attendance, including Pivot, Ibis, Niner, Yeti and Santa Cruz. Smaller clothing and accessory brands also ...

    Posted March 12, 2015 in North America

  7. Swobo hires Wren Sports to manage sales

    not to seek another distributor partner,” said Discoe, who purchased Swobo from Santa Cruz Bicycles in 2011. ...

    Posted January 29, 2015 in North America

  8. Jobst Brandt, cyclist, inventor, author and industry influencer, dies at 80

    Brandt in 1977. Photo by Peter Johnson.

    around the Santa Cruz Mountains and the Swiss Alps, and appearing in a famous Avocet magazine ad, carving ...

    Posted May 6, 2015 in North America

  9. X-Fusion Settles Into New Home

    because the riding is incredible,” Smith said of Santa Cruz’s abundance of mountain bike companies. ...

    Posted November 3, 2011 in North America

  10. Smith Named New X-Fusion GM, Tomac Moving

    Cruz. "There are some real advantages to being in Santa Cruz," Smith said in a press ...

    Posted February 15, 2011 in North America

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