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  1. Georgia shop to relocate after devastating fire

    Peachtree Bikes lost all its inventory, fixtures and memorabilia.

    Peachtree sells bikes from Specialized, Felt, Santa Cruz and other brands in all its locations. The Buckhead ...

    Posted January 7, 2014 in Retail News

  2. Park Tool releases list of sponsored pro teams

    Giant Factory Demo Team, Scott-3Rox Racing, KHS Factory Racing, Norco Factory Racing, Santa Cruz ...

    Posted February 20, 2014 in Industry News

  3. Epicenter Cycling opens second location

    a presence for the brand on Santa Cruz’s Westside. He zeroed in on a 7,000-square-foot space with high ...

    Posted April 13, 2012 in Retail News

  4. Shop employees can win Downieville Classic entries in VP/BTI contest

    SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components. The contest began Wednesday and runs through July 14. To enter, bike shop employees must post ...

    Posted July 9, 2014 in North America

  5. Easton products now in stock at four U.S. distributors

    Updated SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face , is now selling its cycling products through four U.S. distributors: BTI, QBP,  Hawley and Cyclone. Easton cycling products formerly were available only directly ...

    Posted July 17, 2014 in North America

  6. Power2Max specs Praxis Works chainrings

    SANTA CRUZ, CA (BRAIN) — German power meter brand Power2Max is now spec'ing Praxis Works chainrings as an OE option on its power meter cranksets. For a $99 retail upcharge, customers can get any Power2Max meter with Praxis' cold-forged LevaTime rings installed. ...

    Posted November 21, 2013 in Product/Tech

  7. Former Giant reps to launch expo in Santa Monica

    the city to host the Santa Monica Bicycle Expo in a 36,000-square-foot parking lot a short walk from ...

    Posted October 28, 2013 in North America

  8. Magazine: Bike companies among best places to work

    SANTA FE, NM (BRAIN) — Outside magazine released its 2013 list of Top ...

    Posted August 2, 2013 in North America

  9. Eagle, Colo., announces dates for festival and race

    brands including Santa Cruz, Specialized, Scott USA, Felt, Pivot Cycles, BMC, Ellsworth, Ibis, Niner, ...

    Posted January 13, 2014 in North America

  10. Ibis hires two new sales rep agencies in Canada

    single-language bubble down here in Santa Cruz."   Morgan added: "In all seriousness, we ...

    Posted November 12, 2013 in North America

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