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  1. Serfas Brings Light Testing In House

    RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas product manager Erik Braucht hunkers over a small laptop; his eyes fixed on the numbers and what they might reveal. “When you go out and look at lights everybody rates it differently,” Braucht said at Serfas’ Orange County, ...

    Posted July 7, 2010 in North America

  2. Tour of Cali Host Cities Unveiled

    21 – Claremont to Mt. Baldy Stage 8: Sunday, May 22 – Santa Clarita to Thousand Oaks ...

    Posted October 7, 2010 in North America

  3. City Cycle Sold to Bay Area Retailers

    SAN FRANCISCO, CA—The owners of Marin County’s Paradigm Cycles have purchased City Cycle, the venerable San Francisco shop founded by the late Clay Mankin. City Cycle has been run by Alison Mankin since her husband passed away of natural causes while riding from San Francisco to Santa Barbara ...

    Posted June 8, 2010 in Retail News

  4. Cervélo Unveils Project California Frame

    process,” said Lloyd Taylor, founder of the Triathon Lab stores in Redondo Beach and Santa Monica. ...

    Posted May 25, 2010 in North America

  5. New Regional NBDA Seminars Announced

    SANTA ANA, CA (BRAIN)—Bike dealers, suppliers, associates, advocates and non-members are all invited to participate at the 2009 NBDA Regional Super Seminars. These one-day events have become a cornerstone of the NBDA's educational program for member dealers, attracting hundreds each ...

    Posted October 14, 2008 in North America

  6. First Giant Bike Store to Open in California

    history of success. “Scott has an excellent track record with his other store in Santa Maria, ...

    Posted September 15, 2008 in Retail News

  7. Giant 'Ride Like King Day' Coming Up

    part in one or all of three groups rides: The infamous “Beer Loop” singletrack into the nearby Santa ...

    Posted May 4, 2010 in North America

  8. CSG Refurbishes Bikes for Kids' Program

    at the annual Santa’s Workshop event in Danbury on Saturday, Dec. 19. CSG also will provide a Schwinn helmet ...

    Posted December 14, 2009 in North America

  9. BTI To Distribute De Marchi Apparel

    SANTA FE, NM (BRAIN)—BTI has inked an exclusive deal with De Marchi to distribute the manufacturer's apparel for 2010. De Marchi Sport s.r.l. designs and manufactures performance handmade cycle wear from its factory in San Vendemiano, Italy. Operated by three generations of the family from which ...

    Posted July 19, 2009 in North America

  10. BTI to Distribute Commencal

    distribution center in Santa Fe to expand operations. BTI expects to move in to the new facility in January ...

    Posted October 16, 2007 in North America

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