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  1. Leipheimer Goes Back to Back in Cali

    PASADENA, CA (BRAIN)—Inclement weather didn't dampen the crowds' spirit as they lined the course from Santa Clarita to Pasadena, cheering on American Levi Leipheimer as he captured his second straight Tour of California title yesterday. BRAIN will see how California host city retailers ...

    Posted February 24, 2008 in North America

  2. Cygolite Introducing New 2010 Look

    SANTA ANA, CA (BRAIN)—Cygolite is revealing a new look for 2010. Over the last three years Cygolite has developed brighter, smaller and more advanced high-brightness LED lighting systems than in the past. With such improvements, Cygolite felt it was right to have ...

    Posted July 20, 2009 in North America

  3. Critical Mass May Be in Critical Condition

    LOS ANGELES, CA (BRAIN)—Critical Mass' future may be as hazy as the L.A. skyline with police cracking down amid residents' complaints, according to a recent L.A. Times story. The mass ride by hundreds of Angelino riders on the first Friday of each month in Santa Monica now has ...

    Posted December 9, 2007 in North America

  4. Women’s tour aims to inspire

    of this month in Santa Rosa. Other sponsors include Strava, SRAM, Giro, Capo, Schwalbe, Alpinestars, Small HD, ...

    Posted May 8, 2012 in North America

  5. News Briefs

    Santa Monica Boulevard Santa Monica, CA 90404 
 June 5 at Main Street Cycles 7PM 311 East Main Street Santa Maria, CA 93454 
 June 6 at Pasadena Cyclery 7PM 1670 East Walnut Street Pasadena, ...

    Posted May 16, 2012 in North America

  6. Sandy shuts down Mid-Atlantic, Northeast

    Florida, and Santa Ana, California, said Greg Webber, vice president of product development. Calls ...

    Posted October 29, 2012 in Retail News

  7. OC Bicycle Swap Meet Coming Up

    RANCHO SANTA MARGARITA, CA (BRAIN)—The OC Bicycle Swap Meet is happening again at Serfas headquarters in Rancho Santa Margarita at 8 a.m. - noon on Saturday, May 9. This is your chance to buy, sell, or trade anything and everything about bicycles. With savings of 30-80 percent off retail prices, ...

    Posted April 9, 2009 in North America

  8. Buff Headwear Available At QBP

    SANTA ROSA, CA (BRAIN)—Buff Inc. headwear is now distributed through Quality Bicycle Products, in a new agreement that Buff hopes will expand its presence in bike shops nationwide. The partnership will enable Buff, Inc.’s specialty retail accounts to order product on an as-needed basis ...

    Posted May 13, 2011 in North America

  9. Jury decision expected today in Volagi case

    SAN JOSE, CA (BRAIN)—A jury is expected to return a verdict Friday in a whittled down case that Specialized has filed against Volagi in Santa Clara Superior Court here. On Thursday, the judge dismissed Specialized's intellectual property claims against Volagi, a company founded by two ...

    Posted January 13, 2012 in North America

  10. OC Bicycle Swap Meet at Serfas

    Start: May 9, 2009 8:00 am End: May 9, 2009 12:00 pm Location: Serfas Headquarters 29752 Avenida De Las Banderas Rancho Santa Margarita, Ca. This is your chance to buy, sell, or trade anything and everything about ...

    Posted April 9, 2009