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  1. BTI Celebrates 15 Years in Business

    to Santa Fe, New Mexico. It didn't hurt that the new location boasted 300 days of sunshine and abundant riding opportunities. The company is in its second Santa Fe location which it thought had plenty ...

    Posted May 13, 2008 in North America

  2. Interbike plans dealer summit & tri pavilion

    California, and Jay Wolff, owner of Helen’s Cycles in Santa Monica, California, endorsed the new event. ...

    Posted December 16, 2011 in North America

  3. Bell Sports Files Suit Against Specialized

    9 in the Superior Court of California, Santa Clara County, Bell Sports alleges that Specialized is attempting ...

    Posted September 16, 2011 in North America

  4. BTI 2011 Catalog Now Shipping

    SANTA FE, NM (BRAIN)—Despite a hefty size increase this year, deliveries of the BTI parts distribution catalog are slated to begin this week. At 1136 pages the BTI catalog grew by 96 pages over the previous benchmark. Nearly a month and a half ahead of last year's release date, ...

    Posted January 27, 2011 in North America

  5. Rock n' Road MV to be Specialized Concept

    took the anniversary as an opportunity to bring their original Santa Margarita Parkway location ...

    Posted August 16, 2011 in Retail News

  6. The 5th Spot

    in the form of a 40-day bicycle trek from Santa Monica to New York City to benefit the National Multiple ...

    Posted March 30, 2009 in North America

  7. SF Having Bike Sharing Demonstration

    Redwood City and Santa Clara County. The total project calls for an investment of close to $7 million ...

    Posted December 16, 2010 in North America

  8. Ride Benefits Cycling World’s Espinoza Family

    NEWBURY PARK, CA (BRAIN)—Cyclists including current professionals and racing legends will take to the picturesque roads of Southern California’s Santa Monica Mountains on Thursday, Nov. 3, to benefit the family of Road Bike Action magazine editor Zapata Espinoza, whose wife, Ronette, died ...

    Posted October 24, 2011 in North America

  9. Volagi's Barbie vs. Bratz defense

    dollar battle between Mattel's Barbie and her saucy rivals, the Bratz dolls. In Santa Clara ...

    Posted January 6, 2012 in North America

  10. Cynergy Cycles Sold to Surf City Cyclery

    SANTA MONICA, CA (BRAIN)—Cynergy Cycles, a Specialized Concept Store in Santa Monica, California, has been sold to Sean Flynn, owner of Surf City Cyclery in Huntington Beach, California. Initial reports were that Specialized had purchased the 7,000-square-foot store due to its valuable ...

    Posted February 12, 2009 in Retail News