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  1. Serfas Gives Reps Inventory Tool

    RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas has supplied its sales reps with UPC scanners that allow them to scan items on the retail sales floor to determine which of its accessories need to be filled in to maintain par levels. James Thomas, Serfas’ marketing manager, said the company began ...

    Posted February 20, 2009 in North America

  2. NBDA Scholorship Winners Announced

    SANTA ANA, CA (BRAIN)—This year’s National Bike Summit presented by the League of American Bicyclists March 10–12 in Washington, D.C. will have increased support from the National Bicycle Dealer Association and a greater focus on the role of the bicycle industry, bike dealers and their importance ...

    Posted February 19, 2009 in North America

  3. NBDA Awards Dealer Scholarships

    SANTA ANA, CA (BRAIN)—The NBDA has announced the 25 winners of the 2008 NBDA National Bike Summit Scholarship Program. Each winner will receive up to $1,000 to attend the event in Washington, D.C March 4-6. "We did this to support industry efforts for future federal funding of bicycling ...

    Posted February 14, 2008 in North America

  4. FSA Hires Sales Account Executive

    is married and has a 5-year-old son, and currently lives in Santa Clarita, California. People ...

    Posted June 30, 2009 in North America

  5. BTI to Distribute Campy and Fulcrum

    SANTA FE, NM (BRAIN)—Campagnolo and Fulcrum have added BTI as the latest distributor to the U.S. market. BTI has received its first shipment of Campagnolo products and Fulcrum wheels from Italy and are ready to service the IBDs. "We are honored and excited to have Campagnolo ...

    Posted February 5, 2008 in North America

  6. BTI Releases its 2010 Catalog

    SANTA FE, NM (BRAIN)—The BTI 2010 catalog began arriving on shop doorsteps nationwide this week courtesy of UPS delivery. At 20,000 products and over 1,000 pages, this is the wholesale supplier's largest and most comprehensive publication yet. The distributor wants to provide ...

    Posted February 25, 2010 in North America

  7. Retailers: Good Weather Beats High Gas

    weather is always good for business,” said Dennis Uphoff, owner of The Off Ramp in Santa Clara. “When ...

    Posted June 19, 2009 in Retail News

  8. Two Bikestations to Open in California

    over the next three to five years, she said. The city of Santa Monica is looking at installing three ...

    Posted February 4, 2010 in Industry News

  9. Bike-a-GoGo—a Women's Bicycle Demo Day and Expo

    Santa Fe, New Mexico ...

    Posted September 14, 2007

  10. First Serfas Bicycle Swap Meet Draws Crowd

    RANCHO SANTA MARGARITA, CA (BRAIN)—The Serfas Bicycle Swap Meet last weekend was a huge success with 25 vendors and more than 1,200 attendees. Companies such as Titec and Rocky Mountain Bicycles exhibited their wares, along with local retailers like Rock and Road Cyclery ...

    Posted December 10, 2008 in North America