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  1. NBDA Dealer Scholarship Deadline is Today

    SANTA ANA, CA (BRAIN)—Designed to support the cause of cycling in America by making it affordable for first-time attending dealers, the NBDA’s scholarship program will grant 25 member dealers up to $1000 for all expenses related to participating at this year’s National Bike Summit in Washington, D.C. ...

    Posted January 15, 2008 in North America

  2. Send Us Your Bike to Work Week Photos

        Shimano's Andrew Kempe rode his cargo bike in from Santa Ana.     The Advanced Sports ...

    Posted June 3, 2010 in Opinion/Analysis

  3. NBDA Seeks Retailer Feedback

    SANTA ANA, CA (BRAIN)—In an effort to assess how independent businesses fared this holiday season, the National Bicycle Dealers Assocation has teamed up with several other associations representing independent businesses to disseminate an Independent Business Holiday Sales Survey for retailers. ...

    Posted January 3, 2008 in Retail News

  4. BTI Launching 3Day at Ground Delivery

    SANTA FE, NM (BRAIN)—3Day at Ground is the official name of BTI’s shipping incentive that automatically upgrades dealers to UPS 3Day Air service at economical Ground rates. BTI estimates dealers in nearly half of the lower 48 states will experience dramatically faster delivery on their orders. ...

    Posted January 14, 2010 in North America

  5. Shimano Debuting Di2 at Tour of Cali

    the prologue stage in Sacramento, stage 1 in Santa Rosa, stage 7 in Pasadena and the final stage in Escondido. ...

    Posted February 12, 2009 in North America

  6. Women's Bike Club Does Bike-A-GoGo Again

    Community Center in Santa Fe, New Mexico. “I spent the whole time on the floor fitting shoes, seeing ...

    Posted October 16, 2007 in North America

  7. SoCal Cycling Fundraiser Tomorrow

    events in Temecula. Cycling celebrities Gary Fisher (pictured) and Tony Cruz will be honorary ...

    Posted November 20, 2008 in North America

  8. Fondos Pick Up Steam Stateside

    calendar to see the Gran Fondos for 2010). Last October’s inaugural King Ridge Gran Fondo in Santa Rosa ...

    Posted April 20, 2010 in North America

  9. Currie Unveils Concept Store Plans

    LOS ANGELES, CA (BRAIN)—Currie Technologies will unveil a retail concept store which they expect to have opened for business by early September. The IZIP Store will be located at 609 Lincoln Boulevard on Highway 1, just south of Santa Monica near the Pacific coast in Venice, California. ...

    Posted July 19, 2010 in North America

  10. Serfas Brings Light Testing In House

    RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas product manager Erik Braucht hunkers over a small laptop; his eyes fixed on the numbers and what they might reveal. “When you go out and look at lights everybody rates it differently,” Braucht said at Serfas’ Orange County, ...

    Posted July 7, 2010 in North America

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