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  1. So Cal Rep Group Opens Brand Showroom

    retailers from Los Angeles and Santa Barbara down to San Diego for a full day of presentations ...

    Posted January 13, 2011 in North America

  2. 3T Recalling Ventus Bicycle Aerobars

    NY; and Bicycle Technologies International (BTI), of Santa Fe, NM. The two rubber hand grips ...

    Posted March 23, 2010 in Recalls

  3. Shimano Debuting Di2 at Tour of Cali

    the prologue stage in Sacramento, stage 1 in Santa Rosa, stage 7 in Pasadena and the final stage in Escondido. ...

    Posted February 12, 2009 in North America

  4. Exhibitors Ready for DealerCamp

    I made the decision to come. That sort of legitimized the event for me,” he said. BTI, a Santa Fe, ...

    Posted July 29, 2010 in North America

  5. Commencal Launching PSR Bikes into U.S.

    SANTA FE, NM (BRAIN)—Known for its high-end downhill, slopestyle, all mountain, dirt jump and XC bikes, Andorran-based Commencal is introducing its new PSR range of complete bikes into the U.S. market. The line features entry to mid-level hardtail XC bikes, with retail prices from $549 to $1,195. ...

    Posted February 8, 2010 in North America

  6. Cupertino Bike Shop Thief Sentenced

    CUPERTINO, CA (BRAIN)—Doug Dixon, who stole $88,000 worth of inventory from Northern California's Cupertino Bike Shop over a two-year period and sold it on eBay, was sentenced Thursday to eight months in Santa Clara County Jail. He was ordered to pay $33,960 in restitution, and be on parole ...

    Posted February 7, 2010 in Retail News

  7. SoCal Cycling Fundraiser Tomorrow

    events in Temecula. Cycling celebrities Gary Fisher (pictured) and Tony Cruz will be honorary ...

    Posted November 20, 2008 in North America

  8. Performance Adding New Locations

    Owensmouth Avenue. * Santa Monica – Completely remodeled location at 501 Broadway, at the intersection ...

    Posted June 29, 2010 in North America

  9. BTI Launching 3Day at Ground Delivery

    SANTA FE, NM (BRAIN)—3Day at Ground is the official name of BTI’s shipping incentive that automatically upgrades dealers to UPS 3Day Air service at economical Ground rates. BTI estimates dealers in nearly half of the lower 48 states will experience dramatically faster delivery on their orders. ...

    Posted January 14, 2010 in North America

  10. Send Us Your Bike to Work Week Photos

        Shimano's Andrew Kempe rode his cargo bike in from Santa Ana.     The Advanced Sports ...

    Posted June 3, 2010 in Opinion/Analysis