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  1. Juliana Bicycles launches women’s bike line

    Juliana Furtado

    but are produced by Santa Cruz. Furtado, who has worked the past nine years in Santa Cruz’s marketing ...

    Posted May 28, 2013 in North America

  2. Supacaz opens California facility to service North American retailers

    The accessories brand is already established in Europe, Asia and other regions. SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean. Although based in California, Supacaz is best known ...

    Posted March 17, 2015 in North America

  3. Giro joins #optoutside, will close its online store on Black Friday

    SANTA CRUZ, Calif. (BRAIN) — Giro will shut down its online store next Friday and will encourage its customers to participate in outdoor activities that day, the brand announced Monday. The company said it was joining REI in promoting the #optoutside campaign on Nov. 27, AKA Black Friday. ...

    Posted November 16, 2015 in Retail News

  4. League announces 55 new and renewing Bicycle Friendly Communities

    communities moved into the Gold tier: Austin, Texas; San Luis Obispo and Santa Cruz, California; and Tempe, ...

    Posted November 16, 2015 in North America

  5. Trips for Kids founder becomes Juliana ambassador

    Furtado (left) with Price

    SANTA CRUZ, CA (BRAIN) — Marilyn Price, the founder of Trips for Kids, has been named an ambassador for the Juliana Bicycles brand, the women's line of mountain bikes launched by Santa Cruz Bicycles last summer. Price, a member of the Mountain Bike Hall of Fame, ...

    Posted December 11, 2013 in North America

  6. Santa Monica set to launch bike share this week

    pollution by 10 times or 800 metric tons a year. Santa Monica is leading the way to a region-wide bike share ...

    Posted November 11, 2015 in North America

  7. NBC Sports Group renews TV and streaming rights for Tour of California through 2019

    Mon., May 16 5 – 7 p.m. 2: South Pasadena to Santa Clarita NBCSN Mon., May 16 1 – 2 a.m. 2: South Pasadena to Santa Clarita (Encore) NBCSN Tues., May 17 5 – 7 p.m. 3: Thousand Oaks to Santa Barbara County NBCSN ...

    Posted May 13, 2016 in North America

  8. Fat 2.0: IBDs asked to take a Chance

    Chris Chance with a new Yo Eddy.

    bike frame, which will be made by Stinner Frameworks in Santa Barbara, California. The company also ...

    Posted June 16, 2016 in North America

  9. X-Fusion Settles Into New Home

    because the riding is incredible,” Smith said of Santa Cruz’s abundance of mountain bike companies. ...

    Posted November 3, 2011 in North America

  10. Smith Named New X-Fusion GM, Tomac Moving

    Cruz. "There are some real advantages to being in Santa Cruz," Smith said in a press ...

    Posted February 15, 2011 in North America