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  1. Bell selects 6 ambassadors for Joy Ride women’s mountain bike program

    and is a former member of local Team LUNA Chix. In March, the ambassadors will visit Santa Cruz, California, ...

    Posted December 7, 2015 in North America

  2. Outerbike opens with e-bikes, retail exhibitors (and the usual stampede)

    include major bike brands like Specialized, Scott, Giant, Pivot, Santa Cruz. Rocky Mountain, Salsa ...

    Posted October 2, 2015 in North America

  3. Former BRAIN manager and Specialized rep Dave Wilson to be remembered with tribute ride

    across the Southwest. The friendships continued after BRAIN moved its offices from Santa Fe and Wilson ...

    Posted January 29, 2016 in North America

  4. Mike’s Bikes acquires Bicycles Plus following Crews’ retirement

    Bicycles Plus and Mike’s Bikes both carry Specialized, Raleigh and Santa Cruz, which Martin said would make ...

    Posted September 25, 2015 in Retail News

  5. Second annual Santa Monica Bicycle Expo adds non-competitive ride

    path, Santa Monica has extensive mountain bike trails in the Santa Monica Mountains and the city has ...

    Posted August 13, 2015 in North America

  6. BTI adds faster delivery incentives

    SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states. Shops west of the Mississippi River will receive orders above $450 in 1-2 business days for free, while those east of the Mississippi River ...

    Posted February 9, 2016 in North America

  7. Trips for Kids founder becomes Juliana ambassador

    Furtado (left) with Price

    SANTA CRUZ, CA (BRAIN) — Marilyn Price, the founder of Trips for Kids, has been named an ambassador for the Juliana Bicycles brand, the women's line of mountain bikes launched by Santa Cruz Bicycles last summer. Price, a member of the Mountain Bike Hall of Fame, ...

    Posted December 11, 2013 in North America

  8. OIWC to honor leadership award recipients at Interbike

    Erin Sprague

    is responsible for growing both brands globally. Klodnicki also started a Santa Cruz-based women’s mountain ...

    Posted September 9, 2015 in North America

  9. Dealer Tour LA, Day 2: Crossing the car-centric City of Angels

    neighborhood,” DeLaCruz said. Incycle Bicycles was founded in 1991 in the eastern San Gabriel Valley city ...

    Posted November 12, 2015 in Retail News

  10. Framed Bicycles adds more sales reps for Wolftrax fat bikes

    ST. PAUL, Minn. (BRAIN) — Framed Bicycles has added several sales reps for its new series of "Non Internet" Framed Fat bikes, sold under the Wolftrax series name. Martin Gomez is now covering Southern California from San Diego to Santa Barbara. Gomez has been working in the specialty end ...

    Posted January 20, 2016 in North America