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  1. Georgia shop to relocate after devastating fire

    Peachtree Bikes lost all its inventory, fixtures and memorabilia.

    Peachtree sells bikes from Specialized, Felt, Santa Cruz and other brands in all its locations. The Buckhead ...

    Posted January 7, 2014 in Retail News

  2. Park Tool releases list of sponsored pro teams

    Giant Factory Demo Team, Scott-3Rox Racing, KHS Factory Racing, Norco Factory Racing, Santa Cruz ...

    Posted February 20, 2014 in Industry News

  3. Bonk Breaker launches Cookies & Cream protein bar

    SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream. The bars are made from all-natural real food ingredients. "Cookies & Cream is one of those flavors everyone loves and that conjures feel-good ...

    Posted September 11, 2014 in New Products

  4. Power2Max specs Praxis Works chainrings

    SANTA CRUZ, CA (BRAIN) — German power meter brand Power2Max is now spec'ing Praxis Works chainrings as an OE option on its power meter cranksets. For a $99 retail upcharge, customers can get any Power2Max meter with Praxis' cold-forged LevaTime rings installed. ...

    Posted November 21, 2013 in Product/Tech

  5. Former Giant reps to launch expo in Santa Monica

    the city to host the Santa Monica Bicycle Expo in a 36,000-square-foot parking lot a short walk from ...

    Posted October 28, 2013 in North America

  6. BTI stocking Quad Lock smart phone mounting system

    The Quad Lock Universal bike mount.

    SANTA FE, N.M. (BRAIN) — BTI is now distributing Quad Lock smart phone accessories. The brand offers cases and mounts to attach phones to bikes, cars, and people.  "Annex Products is very excited to be partnering with BTI as we have enjoyed huge success with the Quad Lock range ...

    Posted August 22, 2014 in North America

  7. Magazine: Bike companies among best places to work

    SANTA FE, NM (BRAIN) — Outside magazine released its 2013 list of Top ...

    Posted August 2, 2013 in North America

  8. BTI now distributing Thule

    SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse. "Thule and BTI have been in talks about distribution opportunities since earlier this year" said ...

    Posted July 11, 2014 in North America

  9. Former pro team coach to provide training plans for Levi's Gran Fondo participants

    SANTA ROSA, Calif. (BRAIN) — Former pro team doctor and coach Dr. Max Testa is offering training plans for participants in this year's Levi Leipheimer's King Ridge Gran Fondo, the event's organizers announced. The October event in Sonoma County, California, ...

    Posted August 11, 2014 in North America

  10. BTI re-launches Factory Service for suspension and brakes

    Brian Alexander

    SANTA FE, N.M. (BRAIN) — BTI has re-launched an expanded version of its Factory Service program, offering service for a variety of suspension and brake brands. Brian Alexander has returned to the company after training with several suspension makers. Factory Service ...

    Posted August 4, 2014 in North America

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