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  1. Levi's GranFondo expects to raise $1M-plus for charity

    SANTA ROSA, Calif. (BRAIN) — Organizers of Levi's GranFondo, which will be held this Saturday in Sonoma County, California, expect the event will raise more than $1 million for charity. Recipients include bicycle-related charities in Northern California and other non-profits in area, including ...

    Posted September 29, 2014 in North America

  2. Park Tool releases list of sponsored pro teams

    Giant Factory Demo Team, Scott-3Rox Racing, KHS Factory Racing, Norco Factory Racing, Santa Cruz ...

    Posted February 20, 2014 in Industry News

  3. Cane Creek, CamelBak and other bike companies make Outside's Best Places to Work list

    Cane Creek was profiled in BRAIN's July 1 issue.

    SANTA FE, N.M. (BRAIN) — Cane Creek Cycling Components was the only bicycle hardware manufacturer to make Outside magazine's new list of the Best Places to Work. The employee-owned manufacturer, based near Asheville, North Carolina, was Number 90 on the list of 100 workplaces ...

    Posted October 2, 2014 in North America

  4. Power2Max specs Praxis Works chainrings

    SANTA CRUZ, CA (BRAIN) — German power meter brand Power2Max is now spec'ing Praxis Works chainrings as an OE option on its power meter cranksets. For a $99 retail upcharge, customers can get any Power2Max meter with Praxis' cold-forged LevaTime rings installed. ...

    Posted November 21, 2013 in Product/Tech

  5. Former Giant reps to launch expo in Santa Monica

    the city to host the Santa Monica Bicycle Expo in a 36,000-square-foot parking lot a short walk from ...

    Posted October 28, 2013 in North America

  6. Magazine: Bike companies among best places to work

    SANTA FE, NM (BRAIN) — Outside magazine released its 2013 list of Top ...

    Posted August 2, 2013 in North America

  7. Bonk Breaker launches Cookies & Cream protein bar

    SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream. The bars are made from all-natural real food ingredients. "Cookies & Cream is one of those flavors everyone loves and that conjures feel-good ...

    Posted September 11, 2014 in New Products

  8. BTI stocking Quad Lock smart phone mounting system

    The Quad Lock Universal bike mount.

    SANTA FE, N.M. (BRAIN) — BTI is now distributing Quad Lock smart phone accessories. The brand offers cases and mounts to attach phones to bikes, cars, and people.  "Annex Products is very excited to be partnering with BTI as we have enjoyed huge success with the Quad Lock range ...

    Posted August 22, 2014 in North America

  9. Quote of the Day

    "Pete was well-loved and well-respected worldwide. People from everywhere are calling. He'll be so missed. He's the diplomat of surfing. He was an anchor and a bridge between Santa Cruz and Monterey surfers." —Anthony Ruffo, commenting on the death of his friend big wave ...

    Posted December 6, 2007 in North America

  10. Seasonal store introduces Swobo to new home

    Justin and Peter Discoe signed a long-term licensing deal with former Swobo owner Santa Cruz Bicycles ...

    Posted December 17, 2012 in Retail News

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