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  1. BRAIN’s Aug. 1 issue looks at high-viz apparel, takes industry’s temperature in first half of year

    growing portfolio of bike brands, which now include Santa Cruz This is in addition to regular ...

    Posted August 3, 2015 in North America

  2. Trips for Kids founder becomes Juliana ambassador

    Furtado (left) with Price

    SANTA CRUZ, CA (BRAIN) — Marilyn Price, the founder of Trips for Kids, has been named an ambassador for the Juliana Bicycles brand, the women's line of mountain bikes launched by Santa Cruz Bicycles last summer. Price, a member of the Mountain Bike Hall of Fame, ...

    Posted December 11, 2013 in North America

  3. BTI begins distribution of Velo saddles

    SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Velo saddles to U.S. dealers. "Velo Saddles, the world's largest manufacturer of bicycle saddles, will benefit greatly from the increased contact with important dealers through their relationship ...

    Posted November 17, 2015 in North America

  4. Dealer Tour LA: Westside retailers serve the rich and famous

    Our group rode along the Venice Beach bike path north to neighboring Santa Monica.

    on bikes. “They want Santa Monica to be the friendliest bike city,” said Jay Wolff, owner of Helen’s ...

    Posted November 11, 2015 in Retail News

  5. Specialized and Shimano score multiple wins in BikeRadar reader voting

    Enduro bike: Yeti SB6c Downhill bike: Santa Cruz V10 Suspension fork: RockShox Pike Mountain ...

    Posted April 13, 2015 in International

  6. X-Fusion Settles Into New Home

    because the riding is incredible,” Smith said of Santa Cruz’s abundance of mountain bike companies. ...

    Posted November 3, 2011 in North America

  7. Smith Named New X-Fusion GM, Tomac Moving

    Cruz. "There are some real advantages to being in Santa Cruz," Smith said in a press ...

    Posted February 15, 2011 in North America

  8. Leatt: Bicycle Inside Sales Representative.

    Leatt: Bicycle Inside Sales Representative. At Leatt’s core is a passion to protect the bodies and futures of amateur and professional athletes with premium engineered protective gear. We have an immediate need for a Bicycle Inside Sales Representative based at our Santa ...

    Posted November 10, 2015

  9. Memorial service will be Friday for Southern California retailer John Pavlisin

    to be held at Fairhaven Memorial Park at 1702 Fairhaven Ave, Santa Ana, CA 92705 at noon on Friday, Nov. 20. ...

    Posted November 18, 2015 in Retail News

  10. BRAIN Dealer Tour arrives in LA

    retailers over three days. On the first day, riders will visit shops along the coast in Santa Monica, ...

    Posted November 9, 2015 in Retail News