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  1. X-Fusion adds German distributor Shocker Distribution

    SANTA CRUZ, Calif. (BRAIN) — Shocker Distribution is now the distributor for X-Fusion Suspension products in Germany. Shocker is the exclusive distributor of other brands in Germany including WTB, Devinci bicycles, Industry Nine, Chromag and others. Shocker is owned by Florian Weinzierl ...

    Posted September 5, 2014 in International

  2. Andrew Wright, president and co-owner of BTI, dies in motorcycle accident

    and co-founder Preston Martin started BTI in 1993 in a garage in Ashland, Ore., moving the company to Santa Fe ...

    Posted July 16, 2015 in Industry News

  3. Vancouver's North Shore still thumping with MTB energy

    Sasha Tomchenko, Cove's general manager.

    Santa Cruz, Devinci and Specialized. While the store is still tied tightly to the hard-core riding ...

    Posted June 3, 2015 in Retail News

  4. Bike share operator CycleHop moves to California; appoints regional manager

    as the general manager of the Santa Monica Bike Center starting in 2011 and, in 2009, he co-founded the public ...

    Posted June 3, 2015 in North America

  5. Swobo hires Wren Sports to manage sales

    not to seek another distributor partner,” said Discoe, who purchased Swobo from Santa Cruz Bicycles in 2011. ...

    Posted January 29, 2015 in North America

  6. First Spring Outerbike opens Friday in Moab

    will be in attendance, including Pivot, Ibis, Niner, Yeti and Santa Cruz. Smaller clothing and accessory brands also ...

    Posted March 12, 2015 in North America

  7. Rokform BackPack provides on-the-go iPhone charging

    SANTA ANA, Calif. (BRAIN) — Rokform's BackPack Battery Power System, a complete mobile charging unit designed for iPhone users on the go, is designed to deliver hours of additional power to iPhone devices while seamlessly integrating with all mountable Rokform cases and Rokform ...

    Posted July 29, 2015 in New Products

  8. Epicenter Cycling opens second location

    a presence for the brand on Santa Cruz’s Westside. He zeroed in on a 7,000-square-foot space with high ...

    Posted April 13, 2012 in Retail News

  9. Jobst Brandt, cyclist, inventor, author and industry influencer, dies at 80

    Brandt in 1977. Photo by Peter Johnson.

    around the Santa Cruz Mountains and the Swiss Alps, and appearing in a famous Avocet magazine ad, carving ...

    Posted May 6, 2015 in North America

  10. Velo Orange plans dealer tour in solar-powered Airstream trailer

    The Grand Cruz Dealer Tour will be in a 1962 Airstream trailer.

    the Grand Cruz at (541) 408-5754 or info@thegrandcruz.com .  ...

    Posted May 12, 2015 in North America

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