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  1. Giro joins #optoutside, will close its online store on Black Friday

    SANTA CRUZ, Calif. (BRAIN) — Giro will shut down its online store next Friday and will encourage its customers to participate in outdoor activities that day, the brand announced Monday. The company said it was joining REI in promoting the #optoutside campaign on Nov. 27, AKA Black Friday. ...

    Posted November 16, 2015 in Retail News

  2. League announces 55 new and renewing Bicycle Friendly Communities

    communities moved into the Gold tier: Austin, Texas; San Luis Obispo and Santa Cruz, California; and Tempe, ...

    Posted November 16, 2015 in North America

  3. Santa Monica set to launch bike share this week

    pollution by 10 times or 800 metric tons a year. Santa Monica is leading the way to a region-wide bike share ...

    Posted November 11, 2015 in North America

  4. Leatt: Independent Bike Sales Representatives

    Leatt® Corporation, located in Santa Clarita, Ca. engineers premium protective gear for extreme cycle, power and winter sports. This is what the future of protection looks like! Designed by medical doctors and biomedical engineers, our products push safety and comfort to the next ...

    Posted May 17, 2016

  5. Trips for Kids founder becomes Juliana ambassador

    Furtado (left) with Price

    SANTA CRUZ, CA (BRAIN) — Marilyn Price, the founder of Trips for Kids, has been named an ambassador for the Juliana Bicycles brand, the women's line of mountain bikes launched by Santa Cruz Bicycles last summer. Price, a member of the Mountain Bike Hall of Fame, ...

    Posted December 11, 2013 in North America

  6. Backcountry Lifeline reduces cost of first aid training thanks to industry support

    first aid & CPR training at this past weekend's BME events in Santa Fe, New Mexico. It also ...

    Posted May 24, 2016 in North America

  7. Hulu sponsors Santa Monica bike share

    by the Santa Monica City Council, ensures that the city’s bike share system — operated by CycleHop LLC ...

    Posted October 14, 2015 in North America

  8. Trek's online bike sales program was biggest industry story of 2015

    Trek actually began online bikes sales in December.

    Santa Cruz sold to Pon  (14 comments) Phony journalist scams companies  (12 comments)   ...

    Posted December 30, 2015 in North America

  9. Blackburn reports display bikes stolen at Interbike

    Santa Cruz 5010, SRAM 1-by, Fox suspension, tan custom paint. Kona Major Jake, SRAM Force 22, black ...

    Posted September 23, 2015 in Industry News

  10. X-Fusion Settles Into New Home

    because the riding is incredible,” Smith said of Santa Cruz’s abundance of mountain bike companies. ...

    Posted November 3, 2011 in North America