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  1. Dealer Tour LA, Day 3: Escape to the Conejo Valley for LA's finest riding

    visiting Santa Monica will come in here to rent one of our high-end road bikes and they ride up the canyons ...

    Posted November 13, 2015 in Retail News

  2. Bonk Breaker hires Christian Johnson as VP of global sales

    Johnson is a former VP at GU. SANTA MONICA, Calif. (BRAIN) — Bonk Breaker has hired Christian Johnson to fill the company's newly created position of vice president of global sales. The company said the new role highlights its rapid expansion. "There are few things more ...

    Posted November 3, 2015 in North America

  3. Muc-Off adds Hawley as exclusive US distributor

    LAS VEGAS (BRAIN) — Hawley is the new exclusive U.S. distributor of Muc-Off, a U.K.-based brand of bike care products. Muc-Off's products include cleaners, protectants, and lubes, as well as a line of body care items. Muc-Off sponsors teams including Santa Cruz Syndicate, Team Sky, ...

    Posted September 9, 2014 in North America

  4. X-Fusion adds German distributor Shocker Distribution

    SANTA CRUZ, Calif. (BRAIN) — Shocker Distribution is now the distributor for X-Fusion Suspension products in Germany. Shocker is the exclusive distributor of other brands in Germany including WTB, Devinci bicycles, Industry Nine, Chromag and others. Shocker is owned by Florian Weinzierl ...

    Posted September 5, 2014 in International

  5. Epicenter Cycling opens second location

    a presence for the brand on Santa Cruz’s Westside. He zeroed in on a 7,000-square-foot space with high ...

    Posted April 13, 2012 in Retail News

  6. Redfin names top 20 bike-friendly cities in the US

    Ariz. 58.5 Santa Ana, Calif. 57.1 "Biking is central to the healthy Minneapolis lifestyle ...

    Posted May 14, 2015 in Studies/Reports

  7. Swobo hires Wren Sports to manage sales

    not to seek another distributor partner,” said Discoe, who purchased Swobo from Santa Cruz Bicycles in 2011. ...

    Posted January 29, 2015 in North America

  8. celebrates 15th anniversary

    is sponsored by Santa Cruz, the first advertiser. 

 McRae kept his day job as a substitute teacher ...

    Posted July 1, 2015 in North America

  9. Interbike Awards will raise money for World Bicycle Relief in two ways

    at this year's Interbike, Nutcase Unframed artists Jobert Cruz (Phillipines), Carla Bartow (USA) and Tiago DeJerk ...

    Posted September 8, 2015 in North America

  10. VeloFix adds 9 new franchises in the US

    and will be giving away a complete Park Tool Pro toolset at the show. The new U.S. franchises are in Santa Monica, ...

    Posted September 15, 2015 in Retail News