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  1. Bonk Breaker adds new protein bar flavor

    SANTA MONICA, Calif. (BRAIN) — Bonk Breaker has added a third flavor to its protein bar lineup, Peanut Butter & Chocolate Chip. The new flavor continues Bonk Breaker's philosophy of baking simple, high quality, real food ingredients into great tasting bars. ...

    Posted April 15, 2014 in New Products

  2. X-Fusion Sweep 27.5-inch fork

    SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.  What sets it apart from other forks as a dedicated 27.5-inch (or 650b) fork, X-Fusion ...

    Posted April 29, 2013 in New Products

  3. Two bikes stolen from Hi-Torque Publications

    Cipollini RB1000

    SANTA CLARITA, Calif. (BRAIN) — Hi-Torque Publications, publisher of Road Bike Action , Mountain Bike Action, Electric Bike Action and BMX Plus magazines, said Thursday that two bikes were stolen from its Santa Clarita office last week. It's asking the cycling ...

    Posted March 6, 2014 in North America

  4. BTI distributing HED wheels

    SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is starting distribution of HED Cycling products this week, the companies announced Tuesday. "HED carbon fiber wheels are legendary in the world of racing," said BTI's John Salomonsen. "For 2014 ...

    Posted March 18, 2014 in North America

  5. Time Sport USA open for business again

    manufacturer direct.” Time Sport USA is based in Minneapolis with sales offices in Boston, Santa Barbara, ...

    Posted March 21, 2014 in North America

  6. Yuba updates Boda Boda cargo bike and add-ons

    "Step-Over Red" is a new color for the Boda Boda.

    front basket, new Cruz Cream tires, rear disc brake tabs, new handlebars and saddles and removable Love ...

    Posted March 12, 2014 in New Products

  7. BTI creates new sales force, shakes up management structure

    SANTA FE, N.M. (BRAIN) — BTI has launched a new outside sales team and restructured its management team, with two long-time managers swapping positions. The new sales team includes inside staff and independent reps and rep groups. The in-house sales force serves shops in Arizona, New Mexico, ...

    Posted April 8, 2014 in North America

  8. Cyclists worry about HWY 1 rumble strips

    drives onto the bumps. CalTrans is considering the rumble strips north of Santa Cruz, from Milepost ...

    Posted February 28, 2012 in North America

  9. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  10. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

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