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  1. Ibis hires two new sales rep agencies in Canada

    single-language bubble down here in Santa Cruz."   Morgan added: "In all seriousness, we ...

    Posted November 12, 2013 in North America

  2. Seasonal store introduces Swobo to new home

    Justin and Peter Discoe signed a long-term licensing deal with former Swobo owner Santa Cruz Bicycles ...

    Posted December 17, 2012 in Retail News

  3. Eagle, Colo., announces dates for festival and race

    brands including Santa Cruz, Specialized, Scott USA, Felt, Pivot Cycles, BMC, Ellsworth, Ibis, Niner, ...

    Posted January 13, 2014 in North America

  4. Phone case/bike mount maker Rokform grows from moto heritage

    A POP shows bar-mount options for Rokform’s phone cases.

    SANTA ANA, Calif. (BRAIN) — Two Brothers Racing has come a long way from its early days based out of a Southern California garage during the 1980s and early '90s. The maker of premium exhaust systems and other race accessories for motorcycles now has ...

    Posted August 6, 2014 in North America

  5. BTI holds grand opening for new Santa Fe headquarters

    SANTA FE , NM (BRAIN) — Distributor BTI celebrated its 20 th anniversary Wednesday with the grand opening of its new 47,500-square-foot Santa Fe facility.  The new location, which consolidates BTI’s operations from several Santa Fe sites into one location, began shipping ...

    Posted July 5, 2013 in North America

  6. Quote of the Day

    "Pete was well-loved and well-respected worldwide. People from everywhere are calling. He'll be so missed. He's the diplomat of surfing. He was an anchor and a bridge between Santa Cruz and Monterey surfers." —Anthony Ruffo, commenting on the death of his friend big wave ...

    Posted December 6, 2007 in North America

  7. Shop employees can win Downieville Classic entries in VP/BTI contest

    SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components. The contest began Wednesday and runs through July 14. To enter, bike shop employees must post ...

    Posted July 9, 2014 in North America

  8. BMC Adds Carbon Frames to Trail Fox Line

    will thrash them Wednesday in the mountains surrounding Santa Cruz. BMC will also have them on hand ...

    Posted April 11, 2011 in North America

  9. Easton products now in stock at four U.S. distributors

    Updated SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face , is now selling its cycling products through four U.S. distributors: BTI, QBP,  Hawley and Cyclone. Easton cycling products formerly were available only directly ...

    Posted July 17, 2014 in North America

  10. Cyclists worry about HWY 1 rumble strips

    drives onto the bumps. CalTrans is considering the rumble strips north of Santa Cruz, from Milepost ...

    Posted February 28, 2012 in North America

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