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  1. BTI holds grand opening for new Santa Fe headquarters

    SANTA FE , NM (BRAIN) — Distributor BTI celebrated its 20 th anniversary Wednesday with the grand opening of its new 47,500-square-foot Santa Fe facility.  The new location, which consolidates BTI’s operations from several Santa Fe sites into one location, began shipping ...

    Posted July 5, 2013 in North America

  2. Quote of the Day

    "Pete was well-loved and well-respected worldwide. People from everywhere are calling. He'll be so missed. He's the diplomat of surfing. He was an anchor and a bridge between Santa Cruz and Monterey surfers." —Anthony Ruffo, commenting on the death of his friend big wave ...

    Posted December 6, 2007 in North America

  3. BMC Adds Carbon Frames to Trail Fox Line

    will thrash them Wednesday in the mountains surrounding Santa Cruz. BMC will also have them on hand ...

    Posted April 11, 2011 in North America

  4. X-Fusion Sweep 27.5-inch fork

    SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.  What sets it apart from other forks as a dedicated 27.5-inch (or 650b) fork, X-Fusion ...

    Posted April 29, 2013 in New Products

  5. Torcano Industries hires reps for Southern California

    LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing. Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego ...

    Posted May 21, 2014 in North America

  6. Giant adds Edwards and Brown as new account executives

    forward in an incredibly competitive area." Edwards, who lives in Santa Monica, feels his ...

    Posted June 13, 2014 in North America

  7. Cyclists worry about HWY 1 rumble strips

    drives onto the bumps. CalTrans is considering the rumble strips north of Santa Cruz, from Milepost ...

    Posted February 28, 2012 in North America

  8. VP launches sample program for its independent sales reps

    SANTA BARBARA, Calif. (BRAIN) — VP Components has created a sample program for its outside sales reps who serve distributors. The company said the program is designed to help reps increase their sales to distributors of its growing line of clipless pedals. The program includes incentives ...

    Posted May 30, 2014 in North America

  9. Family-oriented shops thrive in glitzy South Beach

    Fritz's Skate Bike & Surf opened in 1989 to sell and rent Rollerblades.

    Fritz's has experimented with high-end bikes from Seven and Santa Cruz, but most bike sales now are well ...

    Posted February 7, 2014 in Retail News

  10. Amgen Tour of California

    race include eight new locales – Davis, Santa Cruz, Merced, Clovis, Visalia, Paso Robles, Rancho Bernardo and Escondido – that will join Sacramento, Santa Rosa, Sausalito, San Jose, Modesto, Solvang, Santa Clarita and Pasadena as host cities along the route. ...

    Posted October 3, 2008

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