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  1. Easton products now in stock at four U.S. distributors

    Updated SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face , is now selling its cycling products through four U.S. distributors: BTI, QBP,  Hawley and Cyclone. Easton cycling products formerly were available only directly ...

    Posted July 17, 2014 in North America

  2. Seasonal store introduces Swobo to new home

    Justin and Peter Discoe signed a long-term licensing deal with former Swobo owner Santa Cruz Bicycles ...

    Posted December 17, 2012 in Retail News

  3. BTI holds grand opening for new Santa Fe headquarters

    SANTA FE , NM (BRAIN) — Distributor BTI celebrated its 20 th anniversary Wednesday with the grand opening of its new 47,500-square-foot Santa Fe facility.  The new location, which consolidates BTI’s operations from several Santa Fe sites into one location, began shipping ...

    Posted July 5, 2013 in North America

  4. Quote of the Day

    "Pete was well-loved and well-respected worldwide. People from everywhere are calling. He'll be so missed. He's the diplomat of surfing. He was an anchor and a bridge between Santa Cruz and Monterey surfers." —Anthony Ruffo, commenting on the death of his friend big wave ...

    Posted December 6, 2007 in North America

  5. BMC Adds Carbon Frames to Trail Fox Line

    will thrash them Wednesday in the mountains surrounding Santa Cruz. BMC will also have them on hand ...

    Posted April 11, 2011 in North America

  6. X-Fusion Sweep 27.5-inch fork

    SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.  What sets it apart from other forks as a dedicated 27.5-inch (or 650b) fork, X-Fusion ...

    Posted April 29, 2013 in New Products

  7. Cyclists worry about HWY 1 rumble strips

    drives onto the bumps. CalTrans is considering the rumble strips north of Santa Cruz, from Milepost ...

    Posted February 28, 2012 in North America

  8. Torcano Industries hires reps for Southern California

    LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing. Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego ...

    Posted May 21, 2014 in North America

  9. Amgen Tour of California

    race include eight new locales – Davis, Santa Cruz, Merced, Clovis, Visalia, Paso Robles, Rancho Bernardo and Escondido – that will join Sacramento, Santa Rosa, Sausalito, San Jose, Modesto, Solvang, Santa Clarita and Pasadena as host cities along the route. ...

    Posted October 3, 2008

  10. Giant adds Edwards and Brown as new account executives

    forward in an incredibly competitive area." Edwards, who lives in Santa Monica, feels his ...

    Posted June 13, 2014 in North America

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