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  1. North Carolina retailer gets new digs, adds beer

    Revolution sells Surly, Raleigh, Santa Cruz and other bike brands.

    Revolution sells Surly, Raleigh, Santa Cruz and other bike brands. ...

    Posted September 25, 2014 in Retail News

  2. Outerbike opening this week in Moab

    Outerbike 2013. Photo: Whit Richardson.

    Trek, Santa Cruz, Niner, Rocky Mountain, Kona, Cannondale and GT, as well as boutique brands like Yeti ...

    Posted September 30, 2014 in North America

  3. Intel acquires smart sunglass maker Recon

    SANTA CLARA, Calif. (BRAIN) — Intel Corp. has acquired Recon Instruments, the maker of the Recon Jet smart sport sunglass. California-based Intel had previously invested at least $4 million in Recon, which began shipping the glasses in April . The company said the acquisition gives ...

    Posted June 17, 2015 in North America

  4. Eurobike odds & ends: Only in Europe, or coming to America?

    GoPro's doggy cam mount is for action dogs, Euro or otherwise.

    Matchy-matchy, part 3. Santa Cruz is on top of the trend on the mountain bike side, with black forks and rims ...

    Posted August 28, 2014 in Product/Tech

  5. Quote of the Day

    "Pete was well-loved and well-respected worldwide. People from everywhere are calling. He'll be so missed. He's the diplomat of surfing. He was an anchor and a bridge between Santa Cruz and Monterey surfers." —Anthony Ruffo, commenting on the death of his friend big wave surfer, 45-year-old ...

    Posted December 6, 2007 in North America

  6. BTI distributing Speedfil hydration systems

    Speedfil's standard complete hydration system.

    SANTA FE, N.M. (BRAIN) — BTI is now distributing Speedfil hydration systems, manufactured by Inviscid Design Partners. BTI is carrying the full Speedfil product line, which includes multisport hydration systems, cages, carriers and accessories, including the new off-road ...

    Posted May 27, 2015 in North America

  7. Seeking Chief Bicycle Technician and Experienced Techs

    NM Bike n Sport in spectacular Santa Fe, New Mexico is looking for a couple of friendly, well versed technicians to oversee daily service operations. Applicants must be passionate cyclists with outstanding customer service skills and strong team spirit. Santa fe has an incredible network of ever ...

    Posted February 23, 2015

  8. Enve releases new mountain bike wheel line

    The new M90 wheel is available only in 26-inch.

    for aftermarket sales and will be seen on some complete bikes from Cannondale, Santa Cruz, Turner and Intense.  ...

    Posted April 8, 2014 in Product/Tech

  9. Ibis goes wide with new carbon wheels

    SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles is launching a new carbon mountain wheel line with an emphasis on extra-wide 41-millimeter rims. The wheelsets, expected to be made available for the aftermarket in June, will be displayed at the Sea Otter Classic this week in Ibis' ...

    Posted April 7, 2014 in Product/Tech

  10. Shimano STEPS gets high marks from dealers, plus new gear from Abus, Capo and SRM

    the IBD channel, cycling teams and clubs, and recent industry partnerships include making kits for Santa Cruz Bicycles. Outside the industry, Capo has leveraged significant business in corporate America, ...

    Posted January 29, 2015 in North America

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