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  1. 2XU opens second retail store, hires USA president

    in the U.S. The company's first U.S. location opened in Santa Monica, Calif., in May 2013. The retail ...

    Posted June 9, 2014 in Retail News

  2. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  3. Ibis Has New UK Distributor

    SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom. Ibis' president Tom Morgan said, "2pure's mix of carefully selected, highly desired brand's with zero crossover made them a perfect fit for Ibis. ...

    Posted October 5, 2009 in North America

  4. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  5. 'Bike Shop at School' Adds Schools

    and administered in partnership with Santa Cruz County Regional Occupation Program, Bike Shop at School offers ...

    Posted June 17, 2009 in North America

  6. SRAM replacement road hydraulic brakes shipping

    As of Tuesday, Race Pace had received one set of disc brake replacements. Bike n Sport in Santa Fe, N.M., ...

    Posted May 21, 2014 in Industry News

  7. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  8. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

  9. Amgen Tour of California

    Sacramento, Davis, Santa Rosa, San Francisco, Santa Cruz, San Jose, Modesto, Visalia, Bakersfield (new city ...

    Posted February 17, 2010

  10. Bicycling Announces Editors' Choice Winners

    Santa Cruz Tallboy Carbon BEST TRAIL 29er: Turner Sultan BEST RACE HARDTAIL 29er: Cannondale Flash 29er 1 BEST OF THE BEST: Santa Cruz Tallboy Carbon “The technology and performance ...

    Posted June 28, 2011 in North America

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