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  1. Shop employees can win Downieville Classic entries in VP/BTI contest

    SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components. The contest began Wednesday and runs through July 14. To enter, bike shop employees must post ...

    Posted July 9, 2014 in North America

  2. X-Fusion Sweep 27.5-inch fork

    SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.  What sets it apart from other forks as a dedicated 27.5-inch (or 650b) fork, X-Fusion ...

    Posted April 29, 2013 in New Products

  3. Easton products now in stock at four U.S. distributors

    Updated SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face , is now selling its cycling products through four U.S. distributors: BTI, QBP,  Hawley and Cyclone. Easton cycling products formerly were available only directly ...

    Posted July 17, 2014 in North America

  4. Ibis Has New UK Distributor

    SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom. Ibis' president Tom Morgan said, "2pure's mix of carefully selected, highly desired brand's with zero crossover made them a perfect fit for Ibis. ...

    Posted October 5, 2009 in North America

  5. 'Bike Shop at School' Adds Schools

    and administered in partnership with Santa Cruz County Regional Occupation Program, Bike Shop at School offers ...

    Posted June 17, 2009 in North America

  6. Amgen Tour of California

    Sacramento, Davis, Santa Rosa, San Francisco, Santa Cruz, San Jose, Modesto, Visalia, Bakersfield (new city ...

    Posted February 17, 2010

  7. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  8. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  9. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  10. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

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