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  1. VP launches sample program for its independent sales reps

    SANTA BARBARA, Calif. (BRAIN) — VP Components has created a sample program for its outside sales reps who serve distributors. The company said the program is designed to help reps increase their sales to distributors of its growing line of clipless pedals. The program includes incentives ...

    Posted May 30, 2014 in North America

  2. Family-oriented shops thrive in glitzy South Beach

    Fritz's Skate Bike & Surf opened in 1989 to sell and rent Rollerblades.

    Fritz's has experimented with high-end bikes from Seven and Santa Cruz, but most bike sales now are well ...

    Posted February 7, 2014 in Retail News

  3. Ibis Has New UK Distributor

    SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom. Ibis' president Tom Morgan said, "2pure's mix of carefully selected, highly desired brand's with zero crossover made them a perfect fit for Ibis. ...

    Posted October 5, 2009 in North America

  4. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  5. 'Bike Shop at School' Adds Schools

    and administered in partnership with Santa Cruz County Regional Occupation Program, Bike Shop at School offers ...

    Posted June 17, 2009 in North America

  6. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  7. 2XU opens second retail store, hires USA president

    in the U.S. The company's first U.S. location opened in Santa Monica, Calif., in May 2013. The retail ...

    Posted June 9, 2014 in Retail News

  8. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  9. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

  10. SRAM replacement road hydraulic brakes shipping

    As of Tuesday, Race Pace had received one set of disc brake replacements. Bike n Sport in Santa Fe, N.M., ...

    Posted May 21, 2014 in Industry News

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