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  1. X-Fusion Sweep 27.5-inch fork

    SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.  What sets it apart from other forks as a dedicated 27.5-inch (or 650b) fork, X-Fusion ...

    Posted April 29, 2013 in New Products

  2. Amgen Tour of California

    race include eight new locales – Davis, Santa Cruz, Merced, Clovis, Visalia, Paso Robles, Rancho Bernardo and Escondido – that will join Sacramento, Santa Rosa, Sausalito, San Jose, Modesto, Solvang, Santa Clarita and Pasadena as host cities along the route. ...

    Posted October 3, 2008

  3. Ibis Has New UK Distributor

    SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom. Ibis' president Tom Morgan said, "2pure's mix of carefully selected, highly desired brand's with zero crossover made them a perfect fit for Ibis. ...

    Posted October 5, 2009 in North America

  4. 'Bike Shop at School' Adds Schools

    and administered in partnership with Santa Cruz County Regional Occupation Program, Bike Shop at School offers ...

    Posted June 17, 2009 in North America

  5. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  6. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  7. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  8. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

  9. Family-oriented shops thrive in glitzy South Beach

    Fritz's Skate Bike & Surf opened in 1989 to sell and rent Rollerblades.

    Fritz's has experimented with high-end bikes from Seven and Santa Cruz, but most bike sales now are well ...

    Posted February 7, 2014 in Retail News

  10. Torcano Industries hires reps for Southern California

    LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing. Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego ...

    Posted May 21, 2014 in North America

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