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  1. Georgia shop to relocate after devastating fire

    Peachtree Bikes lost all its inventory, fixtures and memorabilia.

    Peachtree sells bikes from Specialized, Felt, Santa Cruz and other brands in all its locations. The Buckhead ...

    Posted January 7, 2014 in Retail News

  2. BTI to distribute Doc's Skincare Products

    SANTA FE, N.M. (BRAIN) — BTI is now distributing Doc's Skincare for Athletes products. "BTI is a well known and respected distributor in the cycling industry," said Joshua Barton, M.D, founder and CEO of Doc's Skin Care for Athletes. "Distributing through them gives ...

    Posted March 13, 2015 in North America

  3. Amgen Tour of California

    and finish cities that have been selected for the 2009 race include eight new locales – Davis, Santa Cruz, Merced, Clovis, Visalia, Paso Robles, Rancho Bernardo and Escondido – that will join Sacramento, Santa Rosa, Sausalito, San Jose, Modesto, Solvang, Santa Clarita and Pasadena as host cities along the route. ...

    Posted October 3, 2008

  4. Seasonal store introduces Swobo to new home

    Justin and Peter Discoe signed a long-term licensing deal with former Swobo owner Santa Cruz Bicycles ...

    Posted December 17, 2012 in Retail News

  5. Cannondale Gazette highlights new road team; expands to six issues

    Cruz and motocross rider and Cannondale enthusiast Davi Millsaps, and coverage of the Cyclocross ...

    Posted January 28, 2015 in North America

  6. Power2Max specs Praxis Works chainrings

    SANTA CRUZ, CA (BRAIN) — German power meter brand Power2Max is now spec'ing Praxis Works chainrings as an OE option on its power meter cranksets. For a $99 retail upcharge, customers can get any Power2Max meter with Praxis' cold-forged LevaTime rings installed. ...

    Posted November 21, 2013 in Product/Tech

  7. Former Giant reps to launch expo in Santa Monica

    the city to host the Santa Monica Bicycle Expo in a 36,000-square-foot parking lot a short walk from ...

    Posted October 28, 2013 in North America

  8. 'Bike Shop at School' Adds Schools

    and administered in partnership with Santa Cruz County Regional Occupation Program, Bike Shop at School offers ...

    Posted June 17, 2009 in North America

  9. Ibis Has New UK Distributor

    SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom. Ibis' president Tom Morgan said, "2pure's mix of carefully selected, highly desired brand's with zero crossover made them a perfect fit for Ibis. ...

    Posted October 5, 2009 in North America

  10. Cyclists worry about HWY 1 rumble strips

    drives onto the bumps. CalTrans is considering the rumble strips north of Santa Cruz, from Milepost ...

    Posted February 28, 2012 in North America

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