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  1. BTI mails 2016 catalog, adds more than 30 new brands

    SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2016 parts and accessories catalog, containing 1,304 pages representing more than 300 brands. BTI has added more than 30 new brands for 2016, including Anvl Components, Apidura, B-Labs, Bonk ...

    Posted March 4, 2016 in North America

  2. Former BRAIN manager and Specialized rep Dave Wilson to be remembered with tribute ride

    across the Southwest. The friendships continued after BRAIN moved its offices from Santa Fe and Wilson ...

    Posted January 29, 2016 in North America

  3. Specialized and Shimano score multiple wins in BikeRadar reader voting

    Enduro bike: Yeti SB6c Downhill bike: Santa Cruz V10 Suspension fork: RockShox Pike Mountain ...

    Posted April 13, 2015 in International

  4. Muc-Off adds Hawley as exclusive US distributor

    LAS VEGAS (BRAIN) — Hawley is the new exclusive U.S. distributor of Muc-Off, a U.K.-based brand of bike care products. Muc-Off's products include cleaners, protectants, and lubes, as well as a line of body care items. Muc-Off sponsors teams including Santa Cruz Syndicate, Team Sky, ...

    Posted September 9, 2014 in North America

  5. X-Fusion adds German distributor Shocker Distribution

    SANTA CRUZ, Calif. (BRAIN) — Shocker Distribution is now the distributor for X-Fusion Suspension products in Germany. Shocker is the exclusive distributor of other brands in Germany including WTB, Devinci bicycles, Industry Nine, Chromag and others. Shocker is owned by Florian Weinzierl ...

    Posted September 5, 2014 in International

  6. BTI adds faster delivery incentives

    SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states. Shops west of the Mississippi River will receive orders above $450 in 1-2 business days for free, while those east of the Mississippi River ...

    Posted February 9, 2016 in North America

  7. BTI launches custom wheelbuilding service

    Around Town Bicycles of Pennsylvania had Wheel Factory hand build this set of wheels created from Hope Pro4 Boost Hub / WTB Scraper rims

    SANTA FE, N.M. (BRAIN) — BTI is now offering a custom, made-to-order wheelbuilding service. The company is handbuilding a wide range of premium wheels for mountain, road, touring and bikepacking. Dealers can choose from hundreds of hubs and rims that BTI offers. “Because each wheel ...

    Posted February 19, 2016 in North America

  8. New company aims to help mountain bike events respond to emergencies

    will be offered at three Big Mountain Enduro events: in Santa Fe, New Mexico, on Friday, May 20; in Aspen, ...

    Posted March 9, 2016 in North America

  9. Second Electric Bike Expo draws crowds

    come down from Santa Barbara and he knew everything about Bosch, Yamaha and other systems,” said ...

    Posted March 1, 2016 in North America

  10. Industry veteran Rubin opens Southern California shop

    California, including the former Supergo store in Santa Monica and 11 Performance Bicycle locations. Following ...

    Posted February 17, 2016 in Retail News