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  1. X-Fusion Sweep 27.5-inch fork

    SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.  What sets it apart from other forks as a dedicated 27.5-inch (or 650b) fork, X-Fusion ...

    Posted April 29, 2013 in New Products

  2. 'Bike Shop at School' Adds Schools

    and administered in partnership with Santa Cruz County Regional Occupation Program, Bike Shop at School offers ...

    Posted June 17, 2009 in North America

  3. BTI re-launches Factory Service for suspension and brakes

    Brian Alexander

    SANTA FE, N.M. (BRAIN) — BTI has re-launched an expanded version of its Factory Service program, offering service for a variety of suspension and brake brands. Brian Alexander has returned to the company after training with several suspension makers. Factory Service ...

    Posted August 4, 2014 in North America

  4. Former pro team coach to provide training plans for Levi's Gran Fondo participants

    SANTA ROSA, Calif. (BRAIN) — Former pro team doctor and coach Dr. Max Testa is offering training plans for participants in this year's Levi Leipheimer's King Ridge Gran Fondo, the event's organizers announced. The October event in Sonoma County, California, ...

    Posted August 11, 2014 in North America

  5. Amgen Tour of California

    Sacramento, Davis, Santa Rosa, San Francisco, Santa Cruz, San Jose, Modesto, Visalia, Bakersfield (new city ...

    Posted February 17, 2010

  6. Shop employees can win Downieville Classic entries in VP/BTI contest

    SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components. The contest began Wednesday and runs through July 14. To enter, bike shop employees must post ...

    Posted July 9, 2014 in North America

  7. Bicycling Announces Editors' Choice Winners

    Santa Cruz Tallboy Carbon BEST TRAIL 29er: Turner Sultan BEST RACE HARDTAIL 29er: Cannondale Flash 29er 1 BEST OF THE BEST: Santa Cruz Tallboy Carbon “The technology and performance ...

    Posted June 28, 2011 in North America

  8. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  9. Phone case/bike mount maker Rokform grows from moto heritage

    A POP shows bar-mount options for Rokform’s phone cases.

    SANTA ANA, Calif. (BRAIN) — Two Brothers Racing has come a long way from its early days based out of a Southern California garage during the 1980s and early '90s. The maker of premium exhaust systems and other race accessories for motorcycles now has ...

    Posted August 6, 2014 in North America

  10. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

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