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  1. Quote of the Day

    "Pete was well-loved and well-respected worldwide. People from everywhere are calling. He'll be so missed. He's the diplomat of surfing. He was an anchor and a bridge between Santa Cruz and Monterey surfers." —Anthony Ruffo, commenting on the death of his friend big wave surfer, 45-year-old ...

    Posted December 6, 2007 in North America

  2. Guardian Bikes grows independent rep force

    central and Southern California including Los Angeles, Ventura, Kern, Santa Barbara and San Luis Obispo ...

    Posted March 21, 2016 in North America

  3. Former BRAIN manager and Specialized rep Dave Wilson to be remembered with tribute ride

    across the Southwest. The friendships continued after BRAIN moved its offices from Santa Fe and Wilson ...

    Posted January 29, 2016 in North America

  4. BTI mails 2016 catalog, adds more than 30 new brands

    SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2016 parts and accessories catalog, containing 1,304 pages representing more than 300 brands. BTI has added more than 30 new brands for 2016, including Anvl Components, Apidura, B-Labs, Bonk ...

    Posted March 4, 2016 in North America

  5. Juiliano joins Road and Decline magazine staff

    VALENCIA, Calif. (BRAIN) — Andrew Juiliano is joining H3 Publications' editorial staff as a writer and editor for Road and Decline magazines.  Juiliano is a Philadelphia native who moved to Santa Cruz, Calif., in 2007. As a freelancer he has contributed to several ...

    Posted January 13, 2014 in North America

  6. BTI adds faster delivery incentives

    SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states. Shops west of the Mississippi River will receive orders above $450 in 1-2 business days for free, while those east of the Mississippi River ...

    Posted February 9, 2016 in North America

  7. BTI launches custom wheelbuilding service

    Around Town Bicycles of Pennsylvania had Wheel Factory hand build this set of wheels created from Hope Pro4 Boost Hub / WTB Scraper rims

    SANTA FE, N.M. (BRAIN) — BTI is now offering a custom, made-to-order wheelbuilding service. The company is handbuilding a wide range of premium wheels for mountain, road, touring and bikepacking. Dealers can choose from hundreds of hubs and rims that BTI offers. “Because each wheel ...

    Posted February 19, 2016 in North America

  8. BMC Adds Carbon Frames to Trail Fox Line

    will thrash them Wednesday in the mountains surrounding Santa Cruz. BMC will also have them on hand ...

    Posted April 11, 2011 in North America

  9. New company aims to help mountain bike events respond to emergencies

    will be offered at three Big Mountain Enduro events: in Santa Fe, New Mexico, on Friday, May 20; in Aspen, ...

    Posted March 9, 2016 in North America

  10. Amgen Tour of California

    and finish cities that have been selected for the 2009 race include eight new locales – Davis, Santa Cruz, Merced, Clovis, Visalia, Paso Robles, Rancho Bernardo and Escondido – that will join Sacramento, Santa Rosa, Sausalito, San Jose, Modesto, Solvang, Santa Clarita and Pasadena as host cities along the route. ...

    Posted October 3, 2008