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  1. BTI adds faster delivery incentives

    SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states. Shops west of the Mississippi River will receive orders above $450 in 1-2 business days for free, while those east of the Mississippi River ...

    Posted February 9, 2016 in North America

  2. BTI launches custom wheelbuilding service

    Around Town Bicycles of Pennsylvania had Wheel Factory hand build this set of wheels created from Hope Pro4 Boost Hub / WTB Scraper rims

    SANTA FE, N.M. (BRAIN) — BTI is now offering a custom, made-to-order wheelbuilding service. The company is handbuilding a wide range of premium wheels for mountain, road, touring and bikepacking. Dealers can choose from hundreds of hubs and rims that BTI offers. “Because each wheel ...

    Posted February 19, 2016 in North America

  3. Quote of the Day

    "Pete was well-loved and well-respected worldwide. People from everywhere are calling. He'll be so missed. He's the diplomat of surfing. He was an anchor and a bridge between Santa Cruz and Monterey surfers." —Anthony Ruffo, commenting on the death of his friend big wave surfer, 45-year-old ...

    Posted December 6, 2007 in North America

  4. New company aims to help mountain bike events respond to emergencies

    will be offered at three Big Mountain Enduro events: in Santa Fe, New Mexico, on Friday, May 20; in Aspen, ...

    Posted March 9, 2016 in North America

  5. Second Electric Bike Expo draws crowds

    come down from Santa Barbara and he knew everything about Bosch, Yamaha and other systems,” said ...

    Posted March 1, 2016 in North America

  6. Industry veteran Rubin opens Southern California shop

    California, including the former Supergo store in Santa Monica and 11 Performance Bicycle locations. Following ...

    Posted February 17, 2016 in Retail News

  7. Framed Bicycles adds more sales reps for Wolftrax fat bikes

    ST. PAUL, Minn. (BRAIN) — Framed Bicycles has added several sales reps for its new series of "Non Internet" Framed Fat bikes, sold under the Wolftrax series name. Martin Gomez is now covering Southern California from San Diego to Santa Barbara. Gomez has been working in the specialty end ...

    Posted January 20, 2016 in North America

  8. Juiliano joins Road and Decline magazine staff

    VALENCIA, Calif. (BRAIN) — Andrew Juiliano is joining H3 Publications' editorial staff as a writer and editor for Road and Decline magazines.  Juiliano is a Philadelphia native who moved to Santa Cruz, Calif., in 2007. As a freelancer he has contributed to several ...

    Posted January 13, 2014 in North America

  9. BMC Adds Carbon Frames to Trail Fox Line

    will thrash them Wednesday in the mountains surrounding Santa Cruz. BMC will also have them on hand ...

    Posted April 11, 2011 in North America

  10. BTI lowers its free shipping minimum to $450

    from Santa Fe, New Mexico. Orders from shops in UPS zones 4-6 are automatically upgraded to UPS 3Day ...

    Posted December 3, 2015 in North America