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  1. BTI now distributing Thule

    SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse. "Thule and BTI have been in talks about distribution opportunities since earlier this year" said ...

    Posted July 11, 2014 in North America

  2. Bicycling Announces Editors' Choice Winners

    Santa Cruz Tallboy Carbon BEST TRAIL 29er: Turner Sultan BEST RACE HARDTAIL 29er: Cannondale Flash 29er 1 BEST OF THE BEST: Santa Cruz Tallboy Carbon “The technology and performance ...

    Posted June 28, 2011 in North America

  3. Downieville Classic Dates Set

    consider this to be our “home” race,” said Mike Ferrentino, Santa Cruz Bicycles marketing guru. “The ...

    Posted January 17, 2010 in North America

  4. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  5. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  6. Exhibitors Report Healthy First Quarters

    aluminum offering it should help the cause even further, according to Santa Cruz’s Scott Turner. ...

    Posted April 14, 2011 in North America

  7. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  8. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

  9. Energy, Enthusiasm Overtake Outerbike

    Santa Cruz's marketing manager Scott Turner. "Outerbike demo opened at 9 a.m. Friday. It took ...

    Posted October 10, 2011 in North America

  10. Retailers Take Advantage of Tour of Cali

    SANTA MONICA, CA (BRAIN)—Close to 100 people met super-sprinter Mark ...

    Posted May 26, 2010 in North America

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