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  1. BMC Adds Carbon Frames to Trail Fox Line

    will thrash them Wednesday in the mountains surrounding Santa Cruz. BMC will also have them on hand ...

    Posted April 11, 2011 in North America

  2. Rokform BackPack provides on-the-go iPhone charging

    SANTA ANA, Calif. (BRAIN) — Rokform's BackPack Battery Power System, a complete mobile charging unit designed for iPhone users on the go, is designed to deliver hours of additional power to iPhone devices while seamlessly integrating with all mountable Rokform cases and Rokform ...

    Posted July 29, 2015 in New Products

  3. Eurobike odds & ends: Only in Europe, or coming to America?

    GoPro's doggy cam mount is for action dogs, Euro or otherwise.

    Matchy-matchy, part 3. Santa Cruz is on top of the trend on the mountain bike side, with black forks and rims ...

    Posted August 28, 2014 in Product/Tech

  4. Amgen Tour of California

    and finish cities that have been selected for the 2009 race include eight new locales – Davis, Santa Cruz, Merced, Clovis, Visalia, Paso Robles, Rancho Bernardo and Escondido – that will join Sacramento, Santa Rosa, Sausalito, San Jose, Modesto, Solvang, Santa Clarita and Pasadena as host cities along the route. ...

    Posted October 3, 2008

  5. Enve releases new mountain bike wheel line

    The new M90 wheel is available only in 26-inch.

    for aftermarket sales and will be seen on some complete bikes from Cannondale, Santa Cruz, Turner and Intense.  ...

    Posted April 8, 2014 in Product/Tech

  6. Ibis goes wide with new carbon wheels

    SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles is launching a new carbon mountain wheel line with an emphasis on extra-wide 41-millimeter rims. The wheelsets, expected to be made available for the aftermarket in June, will be displayed at the Sea Otter Classic this week in Ibis' ...

    Posted April 7, 2014 in Product/Tech

  7. Velo Orange plans dealer tour in solar-powered Airstream trailer

    The Grand Cruz Dealer Tour will be in a 1962 Airstream trailer.

    the Grand Cruz at (541) 408-5754 or .  ...

    Posted May 12, 2015 in North America

  8. Magazine: Bike companies among best places to work

    SANTA FE, NM (BRAIN) — Outside magazine released its 2013 list of Top ...

    Posted August 2, 2013 in North America

  9. Seasonal store introduces Swobo to new home

    Justin and Peter Discoe signed a long-term licensing deal with former Swobo owner Santa Cruz Bicycles ...

    Posted December 17, 2012 in Retail News

  10. 'Bike Shop at School' Adds Schools

    and administered in partnership with Santa Cruz County Regional Occupation Program, Bike Shop at School offers ...

    Posted June 17, 2009 in North America