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  1. Exhibitors Report Healthy First Quarters

    aluminum offering it should help the cause even further, according to Santa Cruz’s Scott Turner. ...

    Posted April 14, 2011 in North America

  2. Rotation180° pack rotates to allow easy access to gear

    SANTA ROSA, Calif. (BRAIN) — MindShift's Rotation180° backpacks have integrated hip packs that can rotate to allow users to access contents without removing their packs from their backs. The new Trail version of the Rotation180° was designed with cyclists in mind. The $179 ...

    Posted December 24, 2014 in New Products

  3. Retailers Take Advantage of Tour of Cali

    SANTA MONICA, CA (BRAIN)—Close to 100 people met super-sprinter Mark ...

    Posted May 26, 2010 in North America

  4. Energy, Enthusiasm Overtake Outerbike

    Santa Cruz's marketing manager Scott Turner. "Outerbike demo opened at 9 a.m. Friday. It took ...

    Posted October 10, 2011 in North America

  5. X-Fusion Sweep 27.5-inch fork

    SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.  What sets it apart from other forks as a dedicated 27.5-inch (or 650b) fork, X-Fusion ...

    Posted April 29, 2013 in New Products

  6. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  7. Eagle, Colo., announces dates for festival and race

    brands including Santa Cruz, Specialized, Scott USA, Felt, Pivot Cycles, BMC, Ellsworth, Ibis, Niner, ...

    Posted January 13, 2014 in North America

  8. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  9. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  10. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

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