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  1. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  2. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  3. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  4. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

  5. Retailers Take Advantage of Tour of Cali

    SANTA MONICA, CA (BRAIN)—Close to 100 people met super-sprinter Mark ...

    Posted May 26, 2010 in North America

  6. Bonk Breaker launches Cookies & Cream protein bar

    SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream. The bars are made from all-natural real food ingredients. "Cookies & Cream is one of those flavors everyone loves and that conjures feel-good ...

    Posted September 11, 2014 in New Products

  7. BTI stocking Quad Lock smart phone mounting system

    The Quad Lock Universal bike mount.

    SANTA FE, N.M. (BRAIN) — BTI is now distributing Quad Lock smart phone accessories. The brand offers cases and mounts to attach phones to bikes, cars, and people.  "Annex Products is very excited to be partnering with BTI as we have enjoyed huge success with the Quad Lock range ...

    Posted August 22, 2014 in North America

  8. Bikes Belong awards grants to three retailers

    Bike Trip is a program created by the Bicycle Trip shop in Santa Cruz, California. Over the past two ...

    Posted September 27, 2012 in North America

  9. BTI now distributing Thule

    SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse. "Thule and BTI have been in talks about distribution opportunities since earlier this year" said ...

    Posted July 11, 2014 in North America

  10. Tour of California San Diego Bound for '09

    – Sausalito to Santa Cruz Stage 4: Tuesday, Feb. 17 – San Jose to Modesto Stage 5: Wednesday, Feb. 18 ...

    Posted July 23, 2008 in North America

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