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  1. Energy, Enthusiasm Overtake Outerbike

    Santa Cruz's marketing manager Scott Turner. "Outerbike demo opened at 9 a.m. Friday. It took ...

    Posted October 10, 2011 in North America

  2. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  3. Retailers Take Advantage of Tour of Cali

    SANTA MONICA, CA (BRAIN)—Close to 100 people met super-sprinter Mark ...

    Posted May 26, 2010 in North America

  4. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  5. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  6. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

  7. Levi's GranFondo expects to raise $1M-plus for charity

    SANTA ROSA, Calif. (BRAIN) — Organizers of Levi's GranFondo, which will be held this Saturday in Sonoma County, California, expect the event will raise more than $1 million for charity. Recipients include bicycle-related charities in Northern California and other non-profits in area, including ...

    Posted September 29, 2014 in North America

  8. Bikes Belong awards grants to three retailers

    Bike Trip is a program created by the Bicycle Trip shop in Santa Cruz, California. Over the past two ...

    Posted September 27, 2012 in North America

  9. Cane Creek, CamelBak and other bike companies make Outside's Best Places to Work list

    Cane Creek was profiled in BRAIN's July 1 issue.

    SANTA FE, N.M. (BRAIN) — Cane Creek Cycling Components was the only bicycle hardware manufacturer to make Outside magazine's new list of the Best Places to Work. The employee-owned manufacturer, based near Asheville, North Carolina, was Number 90 on the list of 100 workplaces ...

    Posted October 2, 2014 in North America

  10. Bonk Breaker launches Cookies & Cream protein bar

    SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream. The bars are made from all-natural real food ingredients. "Cookies & Cream is one of those flavors everyone loves and that conjures feel-good ...

    Posted September 11, 2014 in New Products

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