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  1. VeloFix adds 9 new franchises in the US

    and will be giving away a complete Park Tool Pro toolset at the show. The new U.S. franchises are in Santa Monica, ...

    Posted September 15, 2015 in Retail News

  2. Eurobike odds & ends: Only in Europe, or coming to America?

    GoPro's doggy cam mount is for action dogs, Euro or otherwise.

    Matchy-matchy, part 3. Santa Cruz is on top of the trend on the mountain bike side, with black forks and rims ...

    Posted August 28, 2014 in Product/Tech

  3. 'Bike Shop at School' Adds Schools

    and administered in partnership with Santa Cruz County Regional Occupation Program, Bike Shop at School offers ...

    Posted June 17, 2009 in North America

  4. Enve releases new mountain bike wheel line

    The new M90 wheel is available only in 26-inch.

    for aftermarket sales and will be seen on some complete bikes from Cannondale, Santa Cruz, Turner and Intense.  ...

    Posted April 8, 2014 in Product/Tech

  5. Jobst Brandt, cyclist, inventor, author and industry influencer, dies at 80

    Brandt in 1977. Photo by Peter Johnson.

    around the Santa Cruz Mountains and the Swiss Alps, and appearing in a famous Avocet magazine ad, carving ...

    Posted May 6, 2015 in North America

  6. Ibis goes wide with new carbon wheels

    SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles is launching a new carbon mountain wheel line with an emphasis on extra-wide 41-millimeter rims. The wheelsets, expected to be made available for the aftermarket in June, will be displayed at the Sea Otter Classic this week in Ibis' ...

    Posted April 7, 2014 in Product/Tech

  7. Ibis Has New UK Distributor

    SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom. Ibis' president Tom Morgan said, "2pure's mix of carefully selected, highly desired brand's with zero crossover made them a perfect fit for Ibis. ...

    Posted October 5, 2009 in North America

  8. Seasonal store introduces Swobo to new home

    Justin and Peter Discoe signed a long-term licensing deal with former Swobo owner Santa Cruz Bicycles ...

    Posted December 17, 2012 in Retail News

  9. Magazine: Bike companies among best places to work

    SANTA FE, NM (BRAIN) — Outside magazine released its 2013 list of Top ...

    Posted August 2, 2013 in North America

  10. Andrew Wright, president and co-owner of BTI, dies in motorcycle accident

    and co-founder Preston Martin started BTI in 1993 in a garage in Ashland, Ore., moving the company to Santa Fe ...

    Posted July 16, 2015 in Industry News

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