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  1. Retailers Take Advantage of Tour of Cali

    SANTA MONICA, CA (BRAIN)—Close to 100 people met super-sprinter Mark ...

    Posted May 26, 2010 in North America

  2. Eagle, Colo., announces dates for festival and race

    brands including Santa Cruz, Specialized, Scott USA, Felt, Pivot Cycles, BMC, Ellsworth, Ibis, Niner, ...

    Posted January 13, 2014 in North America

  3. Retrofitz turns regular shoes into cycling cleats

    Retrofitz cyclocross race day shoe conversion

    SANTA CRUZ, CA (BRAIN) — A new company, Retrofitz, will convert nearly any street shoe into an SPD cleat-compatible cycling shoe. Among its standard offerings is a cross-country running shoe converted into a super light "race day" shoe for cyclocross or mountain ...

    Posted February 19, 2013 in New Products

  4. X-Fusion sales up 20 percent, company says

    SANTA CRUZ, CA (BRAIN) — Suspension brand X-Fusion's sales were up 20 percent last year, the company announced this week. The company  said sales were driven by the introduction of three new fork models, steady sales in rear shocks, and growth in the dropper-post market. "The ...

    Posted February 12, 2013 in Industry News

  5. Alaska to get its first Trek concept store

    Ridley, Santa Cruz and Cervélo. “The idea is not to clone ourselves. We’re trying to complement each ...

    Posted February 8, 2013 in Retail News

  6. Dannie Nall joins Exustar

    Dannie Nall

    before owning his own Schwinn shop in the early 1980s. After selling his store in Santa Cruz, California, ...

    Posted February 6, 2013 in North America

  7. Bikes Belong awards grants to three retailers

    Bike Trip is a program created by the Bicycle Trip shop in Santa Cruz, California. Over the past two ...

    Posted September 27, 2012 in North America

  8. Gaia Sport to distribute Bonk Breaker in Scandinavia

    SANTA MONICA, Calif. (BRAIN) — Bonk Breaker products are going to be distributed in Norway, Denmark and Sweden by Gaia Sport, a distributor co-owned by Danish triathlete Rasmus Henning. "By design, our focus during the last four years has been almost exclusively to establish and grow our brand ...

    Posted November 12, 2014 in International

  9. Bonk Breaker opens South Africa distributor

    SANTA MONICA, Calif. (BRAIN) — Bonk Breaker bars are now being distributed in South Africa by MCNS Group, which will manage sales and distribution throughout Sub-Saharan Africa. "We are extremely excited about the market opportunity in Southern Africa," said Chris Frank, Bonk ...

    Posted October 15, 2014 in International

  10. Tour of California San Diego Bound for '09

    – Sausalito to Santa Cruz Stage 4: Tuesday, Feb. 17 – San Jose to Modesto Stage 5: Wednesday, Feb. 18 ...

    Posted July 23, 2008 in North America

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