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  1. Mavic sales flat in first quarter

    HELSINKI (BRAIN) — Mavic sales in the first quarter of 2015 were about flat compared with last year, the brand's parent company, Amer Sports Corp., announced Thursday. Mavic's first-quarter sales total was 40.4 million euros ($43.7 million), up 4 percent over the same period last year ...

    Posted April 23, 2015 in International

  2. JAM Media Collective named PR agency for Osmo

    SAN FRANCISCO (BRAIN) — JAM Media Collective has been named the PR agency of record for sports hydration brand Osmo Nutrition. Founded by Dr. Stacy Sims, Fairfax, Calif.-based Osmo is the first and only hydration and protein line scientifically formulated for the unique physiology of female ...

    Posted April 22, 2015 in North America

  3. Jarden's Zoot Sports brand completes acquisition of Squadra

    and manufacturing of cycling apparel fits perfectly with Zoot's global presence in the endurance sports market. ...

    Posted February 4, 2015 in North America

  4. Incycle Bicycles partners with Sho-Air Cyclery to expand into Orange County

    in Orange, Calif. Sho-Air International president Scott Tedro opened the store last summer. It has been ...

    Posted April 13, 2015 in Retail News

  5. Sale of Easton cycling is latest big change at BRG Sports

    That cash allowed Easton-Bell Sports to pay off several loans that triggered the SEC rule requiring ...

    Posted April 23, 2014 in North America

  6. Lifeboat Events sells PressCamp

    Events will assist the ECRM Sports team as an operations manager. PressCamps are twice-annual meetings ...

    Posted April 21, 2015 in North America

  7. Tickets available for Triathlon Hall of Fame induction ceremony

    the keynote address. Former U.S. Sen. Scott Brown and Boston Marathon race director Dave McGillivray will also ...

    Posted April 8, 2015 in North America

  8. Devinci launches US demo program

    CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest. The Canadian bike brand based in Chicoutimi, Quebec, and its sales agent, Evergreen Sports Group, are investing in a demo fleet and van that will attend mountain bike events and festivals from April through ...

    Posted April 22, 2015 in North America

  9. Crankbrothers Race Club trims to two riders, adds Scott bikes

    Judy Freeman and Chloe Woodruff of the crankbrothers Race Club

    will provide tires, and Clif Bar joins as the team’s official nutrition sponsor. Lazer Sport has created ...

    Posted January 8, 2013 in Industry News

  10. Giro launches Grinduro: a race that combines enduro and gravel grinding

    QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions. The winners will be determined based ...

    Posted April 16, 2015 in North America

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