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  1. Easton-Bell Sports launches industry purchase program

    on the company's cycling, snow and power sports products. “Our new Pro Deal programs are another example of Easton-Bell Sports’ commitement to industry partners and independent dealers,” said Bernie Doering, senior ...

    Posted December 12, 2013 in North America

  2. Gocycle is now a go for U.S. IBDs and e-IBDs

    about 35 pounds. Gocycle works directly with retailers, but has partnered with Advanced Sports ...

    Posted March 2, 2015 in North America

  3. Feedback Sports adds to staff in Colorado

    (l to r): Katie Macarelli, Mike Guinta, and Eric Hockman.

    and event specialist for Shimano. Doug Hudson, the owner and founder of Feedback Sports, said he ...

    Posted December 11, 2014 in North America

  4. New BRAIN issue looks at global pricing control, PeopleForBikes’ new cycling study and ‘hub’ retailing

    a study like this from a pure biking standpoint, not as part of a larger study on different sports ...

    Posted March 2, 2015 in Industry News

  5. Bob Kmoch promoted to president of Pacific Cycle Group

    said Peter Woods the president and CEO of Dorel Sports. "Under Bob's leadership, our ...

    Posted February 24, 2015 in Industry News

  6. New company offers probiotics product for endurance athletes

    MINNEAPOLIS (BRAIN) — Sound Probiotics is a new brand founded by two endurance multi-sport athletes, whose first product is a probiotic designed to help endurance athletes stay healthy during heavy training and competition. The product contains eight probiotic strains designed ...

    Posted February 27, 2015 in New Products

  7. Strider awards its millionth bike buyer with trip to its world championships

    Sports International. "I have a terrific staff, passionate about getting kids outside and riding ...

    Posted February 27, 2015 in North America

  8. Trips for Kids Pioneers Bash raises $3k for TFK and the Marin Museum of Bicycling

    to name a few. Items for the fundraiser included a Jamis Dakota D29 Sport mountain bike donated ...

    Posted February 27, 2015 in Industry News

  9. Bonk Breaker sponsors Cannondale-Garmin team

    the ultimate proving ground for sports nutrition. We had already established relationships with several riders ...

    Posted February 25, 2015 in North America

  10. Reynolds introduces All Terrain Road disc brake wheels

    that are sporting disc brakes, thru axles and more capable geometries,” said Rob Aguero, the marketing manager ...

    Posted February 25, 2015 in New Products

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