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  1. New device offers non-invasive lactate level testing for athletes

    HOUSTON (BRAIN) — With help from a successful kickstarter.com campaign , a Texas company is preparing to begin shipping a non-invasive blood lactate testing device in December. The device, called the BSX Insight, will allow athletes, including runners, cyclists and multi-sport athletes, ...

    Posted October 20, 2014 in Product/Tech

  2. Dealer Tour: Skyrocketing property, lease values a hurdle in Austin

    Our Day 3 route took us on the Lance Armstrong Bikeway.

    veteran who has worked with Chris Kegel at Wheel & Sprocket and also worked for Bicycle Sport Shop ...

    Posted October 23, 2014 in Retail News

  3. Smak representing NAHBS for public relations

    Smak's other clients include Terramar Sports, BackJoy, Skirt Sports, Bani Bands, Harbinger, HumanX, ...

    Posted October 10, 2014 in North America

  4. BH Bikes USA hires Chris Lombardo to head tech services

    for 12 years, and worked with the Sho-Air Cannondale Factory Team, BiciSport and Tri la Vie Triathlon ...

    Posted October 17, 2014 in North America

  5. Bike Expo, Run Expo, Swim Expo and Triathlon Expo

    centered on specialist sports.  ...

    Posted October 6, 2014

  6. Strider gives away balance bikes during holiday campaign

    RAPID CITY, SD (BRAIN) — Strider Sports is giving away seven balance bikes every day between Oct. 13 and Dec. 12 as part of its Strider Gives Back promotion. The holiday campaign is designed to help children with special needs learn to ride. Families must go ...

    Posted October 14, 2014 in North America

  7. Easton-Bell Sports severs ties with longtime U.K. distributor

    SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has ended its relationship with its longtime U.K. distributor, Madison. The California company said it is seeking a "new partner better suited to the longer-term needs of its business and the retailers it serves," and said it would ...

    Posted February 4, 2013 in International

  8. Rolf Prima hires Ming Tan for Northern California sales

    EUGENE, Ore. (BRAIN) —Rolf Prima has added Ming Tan to its outside sales rep force to help manage and grow the wheel maker’s Northern California territory. Tan has been in the outdoor and cycling industries for more than 18 years with companies including Ritchey Design and Upland Sports Group, ...

    Posted October 13, 2014 in North America

  9. Glow gear for early morning, nighttime rides

    WEST CONSHOHOCKEN, Pa. (BRAIN) – 4id, a company that offers a range of sports identification and safety products, lets riders and runners light up their training regimen with the PowerWrapz and PowerClipz. Developed to help stay visible during early morning or nighttime adventures, ...

    Posted October 13, 2014 in New Products

  10. Fred Clements: Sloth and torpor are cycling's big challenge

    that in addition to cycling, there are "many sports/activities that are declining in participation," though "not all are declining." "Team sports have mostly been on a decline" he ...

    Posted October 10, 2014 in Opinion/Analysis

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