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  1. Hayes Launches New Marketing Campaign

    is we’re getting media partners and retailers involved in the Hayesing process. Riders that visit us at Sea Otter can even enter to win a chance to get Haysed. It’s one on one, participatory marketing that allows ...

    Posted April 1, 2011 in North America

  2. Hayes Hires New GM, Replacing Kirkwood

    Systems, Inc. Person (pictured at this year's Sea Otter) is now responsible for the overall ...

    Posted April 29, 2008 in North America

  3. Ridley and KHS show new bikes at Winter PressCamp

    $2.29 each) and two 120-gram savory offerings (Sweet Potato With Sea Salt and Pizza Margherita; $2.99) ...

    Posted January 28, 2015 in North America

  4. FSA Briefs Editors on BB30

    MONTEREY, CA (BRAIN)—FSA wined and dined journalists at Sea Otter, bringing them up to speed on oversize bottom bracket technology, which will hit many 2009 models. “We’ve been talking about BB30 for a while now, but if I gave you a crankset today you couldn’t find a bike to put it on. ...

    Posted April 21, 2008 in Product/Tech

  5. SRAM to Launch New Wheelset in Fall

    MONTEREY, CA (BRAIN)—SRAM launched new product on Friday to a swarm of Sea Otter media for both its road and mountain bike lines. The big news came at the end of the road launch when SRAM's road public relations manager Michael Zellmann announced that SRAM would launch its own wheelset ...

    Posted April 19, 2008 in Product/Tech

  6. The 5th Spot

    by Sea Otter. Jason did make it back out to Fontana for the pro Super D. The adventure ride seemed ...

    Posted April 3, 2008 in North America

  7. Oberstar Headlines Panelists at BLC

    Frank Yohannan, CEO and president of the Sea Otter Classic, which hosts the BLC. Online registration ...

    Posted February 25, 2011 in North America

  8. Agenda Set for BLC

    with the Sea Otter Classic, promoted April 14-17 at the nearby Laguna Seca Recreation Area. Other advisers ...

    Posted January 20, 2011 in North America

  9. Hutchinson Gets UST Stamp of Approval

    size. The tire was launched earlier this year at the Sea Otter Classic with Mavic, which launched its ...

    Posted December 2, 2007 in North America

  10. Cool products and cool weather at DealerCamp

    with about a 50 percent market share. The Cardo BK-1 was first shown at Sea Otter. ...

    Posted July 26, 2012 in North America