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  1. Ben Serotta leaves company; owners to seek contract work

    to support the future of the Serotta brand. BRAIN obtained the letter, which was written by Brian Case, ...

    Posted August 6, 2013 in Industry News

  2. Serotta and Watkins ally with Gluskin Townley Group

    ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group. Serotta and Watkins each left Serotta this summer, a few ...

    Posted October 7, 2013 in North America

  3. Serotta Opens Factory Studio, Fit Lab

    the stewardship of Paraic McGlynn, Serotta’s director of applied cycling science, the Serotta Fit Lab gives a physical presence to Serotta’s industry-leading position in the realm of bike fitting and bike fitting ...

    Posted June 3, 2008 in North America

  4. Serotta Sport Hires Fairchild

    knowledge of the Serotta product line, custom bike design and the bike manufacturing process. He spent ...

    Posted July 15, 2010 in North America

  5. Ben Serotta's next steps involve bike fit, a blog — and bikes?

    Serotta at Interbike Wednesday.

    Cycling Group, and then his sudden forced departure.  Serotta's card simply says "Ben ...

    Posted September 19, 2013 in North America

  6. Serotta's New Industry Purchase Program

    of their dreams,” said Dave Powers, director of global sales for Serotta. “If that bike is a Serotta, we want to do ...

    Posted October 16, 2007 in North America

  7. Ben Serotta: 'I will build bikes another day'

    Ben Serotta

    I?' " Serotta told BRAIN on Wednesday. "This is a great business to be in. Every time I go ...

    Posted July 31, 2013 in North America

  8. Serotta's new ti road bike

    Serotta Fondo SG

    A frame and fork only retails for $3,195. The Fondo features Serotta’s size-specific tubing and carbon ...

    Posted December 4, 2012 in New Products

  9. Alchemy Bicycle works with Ben Serotta on retail strategy

    Alchemy's new POP display.

    Serotta. "Alchemy has a fabulous foundation, a great and committed ownership and staff, ...

    Posted February 20, 2014 in North America

  10. Serotta Sport Names Mavis President

    Serotta Sport management team is comprised of Bonnie Mavis as vice president of sales, a 17-year veteran ...

    Posted April 15, 2010 in North America