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  1. Serotta Opens Factory Studio, Fit Lab

    the stewardship of Paraic McGlynn, Serotta’s director of applied cycling science, the Serotta Fit Lab gives a physical presence to Serotta’s industry-leading position in the realm of bike fitting and bike fitting ...

    Posted June 3, 2008 in North America

  2. Serotta Sport Hires Fairchild

    knowledge of the Serotta product line, custom bike design and the bike manufacturing process. He spent ...

    Posted July 15, 2010 in North America

  3. Serotta's New Industry Purchase Program

    of their dreams,” said Dave Powers, director of global sales for Serotta. “If that bike is a Serotta, we want to do ...

    Posted October 16, 2007 in North America

  4. Ben Serotta leaves company; owners to seek contract work

    to support the future of the Serotta brand. BRAIN obtained the letter, which was written by Brian Case, ...

    Posted August 6, 2013 in Industry News

  5. Serotta Sport Names Mavis President

    Serotta Sport management team is comprised of Bonnie Mavis as vice president of sales, a 17-year veteran ...

    Posted April 15, 2010 in North America

  6. Serotta and Watkins ally with Gluskin Townley Group

    ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group. Serotta and Watkins each left Serotta this summer, a few ...

    Posted October 7, 2013 in North America

  7. Russ Howe Joins Serotta as COO

    quality,” said Ben Serotta, owner of the company. “As the bike industry has grown in complexity, building ...

    Posted October 16, 2007 in North America

  8. The 5th Spot

    "All my bikes are sexy." —Ben Serotta in response to a comment from a guest at the Serotta Composites open house that "Ben finally made a sexy bike." For a tour of the composites factory where Serotta is making the "sexy" MeiVici AE custom carbon ...

    Posted February 23, 2009 in North America

  9. Ben Serotta's next steps involve bike fit, a blog — and bikes?

    Serotta at Interbike Wednesday.

    Cycling Group, and then his sudden forced departure.  Serotta's card simply says "Ben ...

    Posted September 19, 2013 in North America

  10. Serotta's new ti road bike

    Serotta Fondo SG

    A frame and fork only retails for $3,195. The Fondo features Serotta’s size-specific tubing and carbon ...

    Posted December 4, 2012 in New Products