Follow Bicycle Retailer

You are here

Search

Search results

  1. Serotta and Watkins ally with Gluskin Townley Group

    ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group. Serotta and Watkins each left Serotta this summer, a few ...

    Posted October 7, 2013 in North America

  2. Ben Serotta leaves company; owners to seek contract work

    to support the future of the Serotta brand. BRAIN obtained the letter, which was written by Brian Case, ...

    Posted August 6, 2013 in Industry News

  3. Ben Serotta's next steps involve bike fit, a blog — and bikes?

    Serotta at Interbike Wednesday.

    Cycling Group, and then his sudden forced departure.  Serotta's card simply says "Ben ...

    Posted September 19, 2013 in North America

  4. Alchemy Bicycle works with Ben Serotta on retail strategy

    Alchemy's new POP display.

    Serotta. "Alchemy has a fabulous foundation, a great and committed ownership and staff, ...

    Posted February 20, 2014 in North America

  5. Ben Serotta: 'I will build bikes another day'

    Ben Serotta

    I?' " Serotta told BRAIN on Wednesday. "This is a great business to be in. Every time I go ...

    Posted July 31, 2013 in North America

  6. Serotta Opens Factory Studio, Fit Lab

    the stewardship of Paraic McGlynn, Serotta’s director of applied cycling science, the Serotta Fit Lab gives a physical presence to Serotta’s industry-leading position in the realm of bike fitting and bike fitting ...

    Posted June 3, 2008 in North America

  7. Cafe Roubaix blowup, Serotta saga dominate BRAIN traffic in 2013

    Serotta's letter to the cycling community . (Aug. 7) The second most viewed article was an open letter from ...

    Posted December 29, 2013 in Industry News

  8. Serotta Sport Hires Fairchild

    knowledge of the Serotta product line, custom bike design and the bike manufacturing process. He spent ...

    Posted July 15, 2010 in North America

  9. Catrike hires Bill Watkins as consultant

    Bill Watkins (left) with Catrike GM Mark Egeland in Catrike's factory.

    is consulting with former Serotta CEO Bill Watkins as the company contemplates its growth strategy. Watkins and Ben Serotta  are working with industry consulting group Gluskin Townley .  Catrike founder Paulo ...

    Posted March 12, 2014 in Industry News

  10. Serotta's new ti road bike

    Serotta Fondo SG

    A frame and fork only retails for $3,195. The Fondo features Serotta’s size-specific tubing and carbon ...

    Posted December 4, 2012 in New Products

Pages