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  1. Serotta Launches New Paint Program

    examples of available paint schemes and finish options are shown as thumbnails. Founder Ben Serotta said that the majority of Serotta’s intellectual resources are focused on the technical aspects ...

    Posted April 30, 2008 in North America

  2. Serotta Sport to Distribute Catlike

    the bill perfectly.” Catlike helmets will be distributed through the existing Serotta dealer network, ...

    Posted June 10, 2010 in North America

  3. Alchemy Bicycles launches Ethic Paint Works

    and graphic designer Nick Hemendinger head the Ethic Paint Works team. Both are former Serotta employees. Phil ...

    Posted December 7, 2015 in North America

  4. Trustee petitions to consolidate Divine bankruptcy cases

    filed against the company by William Watkins, the former CEO of Serotta, a DCGI property. Watkins was fired along with company founder Ben Serotta last summer. The suit is listed as a liability of unknown amount.  DCGI principal Bryan Case told BRAIN last summer that the company owned the Serotta brand ...

    Posted December 30, 2013 in North America

  5. Attendance Up at Serotta Symposium

    was well-received. For more on this year’s Serotta Symposium read the March 1 issue of BRAIN. — Nicole ...

    Posted February 6, 2008 in North America

  6. Ben Serotta


    Posted September 22, 2009

  7. Serotta Cycling Symposium Coming Up

    DENVER, CO (BRAIN)—Serotta International Cycling Institute (SICI) has just announced the lineup for the 2nd Annual Cycling Science Symposium and Expo. The event will be held from January 27-30, 2008 at the Denver Renaissance Hotel and Convention Center in Denver, CO, and will be bigger ...

    Posted December 9, 2007 in North America

  8. Serotta Int’l Cycling Science Symposium and Expo

    Sunday, January 27, 2008 (All day) to Wednesday, January 30, 2008 (All day) Location:  Denver Renaissance Hotel and Convention Center, Denver, CO The 2nd ...

    Posted December 7, 2007

  9. Saratoga Frameworks factory shuts down

    he was a board member and principal in the Divine Cycling Group, which had bought the Serotta bike ...

    Posted March 13, 2014 in North America

  10. Tomac licenses name to Planet X for bike line

    noted that he raced on Serotta frames during his pro road racing career, so he has experience with the results of the factory. "I have always had a high opinion of Serotta bikes and the craftsman ...

    Posted September 17, 2013 in Industry News