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  1. Serotta Bolsters Management Team

    Serotta’s visual presentation and marketing strategy in tandem with new marketing director Tiffany Teaford. ...

    Posted March 20, 2008 in North America

  2. Serotta Institute Director Steps Down

    of the organization and the refinement of its mission, said Ben Serotta, the Institute’s founder. “Ray ...

    Posted May 15, 2008 in North America

  3. Serotta Launches New Paint Program

    examples of available paint schemes and finish options are shown as thumbnails. Founder Ben Serotta said that the majority of Serotta’s intellectual resources are focused on the technical aspects ...

    Posted April 30, 2008 in North America

  4. Serotta Sport to Distribute Catlike

    the bill perfectly.” Catlike helmets will be distributed through the existing Serotta dealer network, ...

    Posted June 10, 2010 in North America

  5. Ben Serotta


    Posted September 22, 2009

  6. Attendance Up at Serotta Symposium

    was well-received. For more on this year’s Serotta Symposium read the March 1 issue of BRAIN. — Nicole ...

    Posted February 6, 2008 in North America

  7. Tomac licenses name to Planet X for bike line

    noted that he raced on Serotta frames during his pro road racing career, so he has experience with the results of the factory. "I have always had a high opinion of Serotta bikes and the craftsman ...

    Posted September 17, 2013 in Industry News

  8. Serotta Cycling Symposium Coming Up

    DENVER, CO (BRAIN)—Serotta International Cycling Institute (SICI) has just announced the lineup for the 2nd Annual Cycling Science Symposium and Expo. The event will be held from January 27-30, 2008 at the Denver Renaissance Hotel and Convention Center in Denver, CO, and will be bigger ...

    Posted December 9, 2007 in North America

  9. Mad Fiber plans Taiwan OE production, continuing in Seattle

    with Blue Competition Cycles and Serotta in June. DCG is planning to restructure Serotta to include contract bike building at its upstate New York factory. As part of the restructuring, founder Ben Serotta ...

    Posted August 20, 2013 in International

  10. Serotta Int’l Cycling Science Symposium and Expo

    Sunday, January 27, 2008 (All day) to Wednesday, January 30, 2008 (All day) Location:  Denver Renaissance Hotel and Convention Center, Denver, CO The 2nd ...

    Posted December 7, 2007