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  1. Serotta Bolsters Management Team

    Serotta’s visual presentation and marketing strategy in tandem with new marketing director Tiffany Teaford. ...

    Posted March 20, 2008 in North America

  2. Serotta Institute Director Steps Down

    of the organization and the refinement of its mission, said Ben Serotta, the Institute’s founder. “Ray ...

    Posted May 15, 2008 in North America

  3. Serotta Launches New Paint Program

    examples of available paint schemes and finish options are shown as thumbnails. Founder Ben Serotta said that the majority of Serotta’s intellectual resources are focused on the technical aspects ...

    Posted April 30, 2008 in North America

  4. Serotta Sport to Distribute Catlike

    the bill perfectly.” Catlike helmets will be distributed through the existing Serotta dealer network, ...

    Posted June 10, 2010 in North America

  5. Tomac licenses name to Planet X for bike line

    noted that he raced on Serotta frames during his pro road racing career, so he has experience with the results of the factory. "I have always had a high opinion of Serotta bikes and the craftsman ...

    Posted September 17, 2013 in Industry News

  6. Mad Fiber plans Taiwan OE production, continuing in Seattle

    with Blue Competition Cycles and Serotta in June. DCG is planning to restructure Serotta to include contract bike building at its upstate New York factory. As part of the restructuring, founder Ben Serotta ...

    Posted August 20, 2013 in International

  7. Mad Fiber files for bankruptcy

    ; in the summer, Blue Competition Cycles and Serotta were added to the group. Blue later shut down (DCG said the purchase was never completed) and the Serotta brand has been shelved following the departure of founder Ben Serotta from the company. However the former Serotta factory in upstate New York is now being operated ...

    Posted December 17, 2013 in North America

  8. Ben Serotta


    Posted September 22, 2009

  9. The Vanilla Workshop adds Patrick Gillham as Speedvagen production manager

    Vicious Cycles and subsequently Serotta Competition Bicycles. "Sacha has built a great brand over ...

    Posted June 11, 2014 in North America

  10. Custom builders Gaulzetti and Bedford merge production

    Bedford (left) and Gaulzetti with their frames.

    was a builder and designer for Serotta Bicycles before founding his own brand in 2008. "Iʼm very ...

    Posted June 9, 2014 in North America