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  1. Serotta partners with financial services firm

    fitting and selling Serotta bicycles since the late ’80s. “There are many cycling enthusiasts at Bradway ...

    Posted May 9, 2012 in North America

  2. Serotta Composites Factory Tour

    Big shout out to Ben Serotta and Jeff Rowe, owner of of B and L Bikes in Solana Beach, for a hosting a terrific ride on Monday from the shop to Serotta's Composite factory in Poway. BRAIN editor Megan Tompkins and I joined a group of about a dozen Serotta fans on the 40 ...

    Posted February 23, 2009 in Opinion/Analysis

  3. Mad Fiber files for bankruptcy

    ; in the summer, Blue Competition Cycles and Serotta were added to the group. Blue later shut down (DCG said the purchase was never completed) and the Serotta brand has been shelved following the departure of founder Ben Serotta from the company. However the former Serotta factory in upstate New York is now being operated ...

    Posted December 17, 2013 in North America

  4. Tomac licenses name to Planet X for bike line

    noted that he raced on Serotta frames during his pro road racing career, so he has experience with the results of the factory. "I have always had a high opinion of Serotta bikes and the craftsman ...

    Posted September 17, 2013 in Industry News

  5. Mad Fiber plans Taiwan OE production, continuing in Seattle

    with Blue Competition Cycles and Serotta in June. DCG is planning to restructure Serotta to include contract bike building at its upstate New York factory. As part of the restructuring, founder Ben Serotta ...

    Posted August 20, 2013 in International

  6. Serotta Bolsters Management Team

    Serotta’s visual presentation and marketing strategy in tandem with new marketing director Tiffany Teaford. ...

    Posted March 20, 2008 in North America

  7. Serotta Institute Director Steps Down

    of the organization and the refinement of its mission, said Ben Serotta, the Institute’s founder. “Ray ...

    Posted May 15, 2008 in North America

  8. Serotta Launches New Paint Program

    examples of available paint schemes and finish options are shown as thumbnails. Founder Ben Serotta said that the majority of Serotta’s intellectual resources are focused on the technical aspects ...

    Posted April 30, 2008 in North America

  9. Serotta Sport to Distribute Catlike

    the bill perfectly.” Catlike helmets will be distributed through the existing Serotta dealer network, ...

    Posted June 10, 2010 in North America

  10. ASI reminds industry: It owns the Saratoga trademark

    The Fuji Saratoga model.

    Serotta factory in upstate New York, shut down this week. ASI, which owns Fuji, SE, Kestrel ...

    Posted March 14, 2014 in North America