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  1. Mad Fiber plans Taiwan OE production, continuing in Seattle

    with Blue Competition Cycles and Serotta in June. DCG is planning to restructure Serotta to include contract bike building at its upstate New York factory. As part of the restructuring, founder Ben Serotta ...

    Posted August 20, 2013 in International

  2. Interbike adds Fit Symposium to trade show lineup

    well-known leaders in the bike fit field, including Ben Serotta, Guru’s Jane Pearson, Ian Murray of F.I.S.T. ...

    Posted June 25, 2015 in Industry News

  3. Mad Fiber files for bankruptcy

    ; in the summer, Blue Competition Cycles and Serotta were added to the group. Blue later shut down (DCG said the purchase was never completed) and the Serotta brand has been shelved following the departure of founder Ben Serotta from the company. However the former Serotta factory in upstate New York is now being operated ...

    Posted December 17, 2013 in North America

  4. Stan Mavis Teaming with Woolmark

    of Serotta Sport, and has teamed with Woolmark to help grow awareness and demand for Australian Merino wool within the sports apparel sector. "Serotta is a solid niche business and we have made progress, but Ben (Serotta) can manage everything from here on," said Mavis, who started in this position ...

    Posted July 13, 2011 in North America

  5. Framebuilders expo adds to Providence cycling fest

    Frameworks, formerly known as Serotta.  “This will be our first show as an independent brand, after building and showing Serottas for so many years,” said Scott Hock, director of product design for Saratoga ...

    Posted October 2, 2013 in North America

  6. SICI Names New Executive Director

    science and the Serotta Fitlab, and David Ariosa, newly appointed director of finance. Ariosa ...

    Posted February 9, 2009 in North America

  7. Saratoga debuts new models at Builders' Ball

    The Saratoga CX Ti

    as Serotta.   “The whole team is thrilled to be able to introduce these bikes at the handbuilt bike ...

    Posted October 7, 2013 in Product/Tech

  8. The Vanilla Workshop adds Patrick Gillham as Speedvagen production manager

    Vicious Cycles and subsequently Serotta Competition Bicycles. "Sacha has built a great brand over ...

    Posted June 11, 2014 in North America

  9. Custom builders Gaulzetti and Bedford merge production

    Bedford (left) and Gaulzetti with their frames.

    was a builder and designer for Serotta Bicycles before founding his own brand in 2008. "Iʼm very ...

    Posted June 9, 2014 in North America

  10. ASI reminds industry: It owns the Saratoga trademark

    The Fuji Saratoga model.

    Serotta factory in upstate New York, shut down this week. ASI, which owns Fuji, SE, Kestrel ...

    Posted March 14, 2014 in North America