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  1. Attendance Up at Serotta Symposium

    was well-received. For more on this year’s Serotta Symposium read the March 1 issue of BRAIN. — Nicole ...

    Posted February 6, 2008 in North America

  2. Serotta Cycling Symposium Coming Up

    DENVER, CO (BRAIN)—Serotta International Cycling Institute (SICI) has just announced the lineup for the 2nd Annual Cycling Science Symposium and Expo. The event will be held from January 27-30, 2008 at the Denver Renaissance Hotel and Convention Center in Denver, CO, and will be bigger ...

    Posted December 9, 2007 in North America

  3. Framebuilders expo adds to Providence cycling fest

    Frameworks, formerly known as Serotta.  “This will be our first show as an independent brand, after building and showing Serottas for so many years,” said Scott Hock, director of product design for Saratoga ...

    Posted October 2, 2013 in North America

  4. ASI reminds industry: It owns the Saratoga trademark

    The Fuji Saratoga model.

    Serotta factory in upstate New York, shut down this week. ASI, which owns Fuji, SE, Kestrel ...

    Posted March 14, 2014 in North America

  5. Serotta Int’l Cycling Science Symposium and Expo

    The 2nd ...

    Posted December 7, 2007

  6. Canadian bike brand hires ex-Saratoga builders, plans New York factory

    Saratoga employees have a combined 53 years of titanium building experience at Saratoga, Serotta ...

    Posted March 17, 2014 in North America

  7. Saratoga debuts new models at Builders' Ball

    The Saratoga CX Ti

    as Serotta.   “The whole team is thrilled to be able to introduce these bikes at the handbuilt bike ...

    Posted October 7, 2013 in Product/Tech

  8. New book enters top handmade bike workshops

    . The Elite Bicycle offers profiles of Independent Fabrication, Time, Richard Sachs, Ben Serotta, Chris King, ...

    Posted September 25, 2013 in New Products

  9. Stan Mavis Teaming with Woolmark

    of Serotta Sport, and has teamed with Woolmark to help grow awareness and demand for Australian Merino wool within the sports apparel sector. "Serotta is a solid niche business and we have made progress, but Ben (Serotta) can manage everything from here on," said Mavis, who started in this position ...

    Posted July 13, 2011 in North America

  10. SICI Names New Executive Director

    science and the Serotta Fitlab, and David Ariosa, newly appointed director of finance. Ariosa ...

    Posted February 9, 2009 in North America

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