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  1. Philly Bike Expo returns

    2012 Philly Bike Expo logo

    for Bicycle Touring," by Michael Allen of EMS; "The Ideal Fit," Steven LeBoyer, Serotta Fit Lab ...

    Posted August 8, 2012 in North America

  2. SICI Names New Executive Director

    science and the Serotta Fitlab, and David Ariosa, newly appointed director of finance. Ariosa ...

    Posted February 9, 2009 in North America

  3. Signature relocates Greenwich fit studio

    brands include Serotta, Seven, Parlee, Guru, Independent Fabrication and Passoni. The Greenwich store ...

    Posted October 22, 2012 in Retail News

  4. Lightweight offers its first frame

    The Urgestalt at Demo Day this week. BRAIN photo.

    from Calfee, Serotta and Pegoretti, for example and significantly less than the $10,000 Cervelo Rca ...

    Posted August 28, 2013 in Product/Tech

  5. Alchemy adds talent at Colorado location

    manager.  Jeff Wager is leaving behind a decade of frame crafting for Serotta to join Alchemy in Denver, ...

    Posted September 24, 2012 in North America

  6. 2012 Selling Cycling program launches

    Cooperative, 3 Dots Design, Merchandising Werx, and Serotta International Cycling Institute. Also, Skype ...

    Posted January 16, 2012 in Retail News

  7. BRAIN Dealer Tour: A family affair

    Father and son Ron (right) and Paul Kozy

    since he took his first fit class from Ben Serotta in 1998 in Berkeley, California. At the time he ...

    Posted May 8, 2013 in North America

  8. Wind Tunnel Sets New Retail Facility Apart

    equipment and road, time-trial and triathlon bikes from brands including Scott, Cervélo, Guru, Serotta ...

    Posted July 12, 2011 in North America

  9. Philly Show Unhindered By Freezing Rain

    PHILADELPHIA, PA (BRAIN)—Saturday’s layer of ice coating on roads, sidewalks and trees gave Philly Bike Expo coordinator Bina Bilenky pause. Yet 2,200 attendees braved the weather to attend the expo and numerous seminars Oct. 29-30. “Steven LeBoyer led a Serotta fit seminar at 10 a.m. ...

    Posted November 2, 2011 in North America

  10. Cervelo Retains Kona Bike Count Crown

    3 Serotta: 3 Calfee: 3 Louis Garneau: 3 Seven: 2 Teschner: 2 Principia: ...

    Posted October 10, 2011 in North America

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