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  1. BRAIN Dealer Tour: A family affair

    Father and son Ron (right) and Paul Kozy

    since he took his first fit class from Ben Serotta in 1998 in Berkeley, California. At the time he ...

    Posted May 8, 2013 in North America

  2. Spanish brand Catlike opens U.S. subsidiary

    were previously distributed exclusively by Serotta Sport in the U.S. “This is the first time we ...

    Posted March 19, 2012 in International

  3. Ritchey GM Parke Leaves Company

    experience gained with brands such as Trek, Bridgestone, Serotta, Shimano Footwear, Scott USA and Descente. ...

    Posted January 19, 2010 in North America

  4. News Briefs

    with Serotta Competition Bicycles, most recently as director of dealer sales. “Steve brings a lot ...

    Posted January 18, 2012 in North America

  5. Storm Rips Kansas, Farther East Escapes

    Corsello said. "We sold some Serottas." Corsello said that he's also seen a recent sales ...

    Posted March 30, 2009 in Retail News

  6. Attendees Show Up Big for Demo Days

    4 Time: 3 Javlin: 3 Serotta: 3 Linskey: 3 De Rosa: 2 BH: 2 Principia: 2 Louis Garneau: ...

    Posted October 11, 2010 in North America

  7. Handmade Show Expects Strong Turnout

    SPEEDWAY, IN (BRAIN)—The North American Handmade Bicycle Show kicks off today in Speedway, Indiana with well-known names such as De Rosa, Zullo, Serotta, Sachs, Calfee, Crumpton, Vanilla, Walker and De Salvo among the exhibitors. A total of 116 exhibitors are expected this weekend ...

    Posted February 26, 2009 in North America

  8. Euro Handmade Show to Have U.S. Flair

    are Seven, Serotta and Independent Fabrications. Elsewhere at the show, the U.S. presence continues ...

    Posted May 18, 2010 in North America

  9. Organizers Cancel European Handmade Show

    in 2010 with 90 exhibitors, 12 of which traveled from the U.S. to attend including Seven, Serotta ...

    Posted May 2, 2011 in North America

  10. Speedplay Delivers Custom Fit Program

    fit to consumers. “Serotta, Trek, Specialized and Bike Fit have all embraced this tool,” said ...

    Posted May 25, 2009 in Product/Tech