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  1. Speedplay Delivers Custom Fit Program

    fit to consumers. “Serotta, Trek, Specialized and Bike Fit have all embraced this tool,” said ...

    Posted May 25, 2009 in Product/Tech

  2. Retailers Join to Form Fit Association

    the association said in a press release. “In conjunction with the Serotta International Cycling Institute, MBFA ...

    Posted March 24, 2009 in Retail News

  3. Industry Experts Sign With Selling Cycling

    Jacobson, co-owner of Sports Garage in Boulder, CO, has done thousands of fittings, and has been a Serotta ...

    Posted October 17, 2007 in Retail News

  4. BRAIN Wraps Up Dealer Tour in Denver

    Wheat Ridge’s high-end boutique sales of Seven and Serotta bikes has declined, something Ron attributes ...

    Posted October 3, 2011 in North America

  5. Zipp Launches Custom Wheel Program

    for customization, citing the success of custom bike programs offered by Trek and Serotta and Nike’s custom shoe ...

    Posted January 12, 2009 in North America

  6. IF Founders Dreamed of Independence

    who moved Fat City to South Glens Falls, New York, consolidating it with Serotta Sports, which he ...

    Posted January 31, 2011 in North America

  7. Official Kona Bike Count and More

    Serotta – 11 (less than 10) Storck – 10 (less than 10) Canyon – 8 (less than 10) Blue – 8 (less than ...

    Posted October 15, 2009 in Opinion/Analysis

  8. Brand Diversity Rules in Boston

    including Specialized and Trek, as well as the likes of Independent Fabrication, Seven, Serotta, Colnago ...

    Posted October 12, 2009 in North America

  9. Industry Remains Positive with Down Econom

    for a Serotta, but they will still buy a bike. I’m in a wealthy area and while the home value of my customers has ...

    Posted April 1, 2008 in North America