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  1. BE Innovations Partners with Performance

    CHICAGO, IL (BRAIN)—BE Innovations of Chicago has signed an agreement with Performance, Inc., to sell ZYM Endurance and ZYM Catapult portable sports drinks in Performance Bicycle stores nationwide. "This is an important step for ZYM," said Brian Koff, president of BE Innovations. ...

    Posted August 17, 2008 in North America

  2. Yakima Names Sales Agency for SoCal

    Arizona. In addition to Yakima, the group currently represents Cervelo and Shimano. “We are passionate ...

    Posted April 19, 2010 in North America

  3. Giant Trance X 0 Wins Magazine Award

    general manager of Giant Bicycle, Inc. “We went ‘cross country, meeting Giant retailers and letting them ...

    Posted November 20, 2007 in North America

  4. Hayes Hires Industry Vet Adam Micklin

    the OEM sales senior manager for Shimano American Corporation. Micklin has also held senior sales ...

    Posted November 18, 2010 in North America

  5. Cycle Werks Camps Out in Costa Mesa

    who carries primarily Trek bikes. Having worked in sales for Lawee Inc. in the 1980s, Deem ...

    Posted November 12, 2008 in North America

  6. Sette Bikes Hires Four Employees

    and played defining roles in product development and engineering at such companies as GT Bicycles, Shimano ...

    Posted September 8, 2010 in North America

  7. Giro Shoes Won't Scare The Big Boyz

    the BRAIN headlines calling for a cage match with the likes of Shimano , Sidi and Specialized ...

    Posted September 3, 2010 in Opinion/Analysis

  8. SRAM Cycling Fund Supporting USBRS

    and Mississippi River Trail, Inc. Since 2005, the task force—with staff support from Adventure Cycling—has ...

    Posted August 16, 2009 in North America

  9. Shopatron Closes $6 Million in Funding

    engineering, web design and human resources positions over the coming months. Shopatron, Inc. is the leader ...

    Posted October 16, 2007 in North America

  10. Felt’s Magic Number is Four

    with Shimano Dura-Ace di2 for seamless electronic shifting. Felt also overhauled its DA tri bike, which ...

    Posted July 27, 2010 in Product/Tech