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  1. Shimano announces pricing on new road parts

    The R785 lever.

    IRVINE, CA (BRAIN) — Shimano American has released MSRPs on its new 11-speed Ultegra Di2 group and its hydraulic road disc brakes. The new R785 model hydraulic brakes will be available in a kit including levers, calipers and hoses for $699.99 MSRP. The calipers will be available ...

    Posted December 9, 2013 in Product/Tech

  2. Felt Bicycles ends Argos-Shimano sponsorship

    IRVINE, CA (BRAIN) — Felt Bicycles announces this week it will not renew its sponsorship of the Team Argos-Shimano pro team for the 2014 season. "After two very successful years together, the decision is one that did not come easily," a Felt statement said.   Our decision ...

    Posted November 27, 2013 in International

  3. Blue introduces limited edition tri bike and auctions one for Team RWB

    WILMINGTON, Del. (BRAIN) — Blue Bicycles has launched a limited edition Team RWB Triad SLR and will auction one to benefit Team Red White and Blue, a team of U.S. veterans. The custom-painted bike is  built with Shimano Di2, Zipp 808 wheels, a Zipp cockpit, and an American Flag ISM ...

    Posted October 21, 2014 in New Products

  4. Taichung Bike Week: Novatec unveils stealth mid-drive system

    TAICHUNG, Taiwan (BRAIN) ─ Mid-drive systems from Bosch, Panasonic and Shimano require frames designed around their drive units. Novatec took the opposite approach with Eram, introduced at Taichung Bike Week. It looks like a crank with thick bash rings fitting a standard bottom ...

    Posted November 5, 2014 in Product/Tech

  5. New brand offers modular handlebar mount for electronics

    will be $10 each and include mounts for Garmin Edge computers, GoPro, Shimano and Garmin action cameras, ...

    Posted November 4, 2014 in Product/Tech

  6. VP Components targets Shimano’s hold on pedal sales

    Erik Saunders, VP's brand manager in the U.S.

    additional aftermarket sales in the U.S. market. After all, Shimano is trimming its U.S. distribution network from 18 to six and as of Jan. 1, 2014, dealers must order Shimano pedals direct from ...

    Posted November 5, 2013 in Product/Tech

  7. MicroShift’s role as a Shimano replacement is not without pressure

    MicroShift's mountain bike shifter test machine.

    and triple-chainring options and the task of being an option to Shimano is daunting. “If a product manager wants ...

    Posted November 6, 2013 in Product/Tech

  8. Shimano releases 100th tech training module

    the 100th module, Shimano is running three promotions Monday: The first hundred users to complete ...

    Posted November 11, 2013 in Retail News

  9. Shimano takes aim at Bosch with e-bike drivetrain

    managers saw the new system at Taichung Bike Week, but Shimano Europe formally announced STEPS on Monday. ...

    Posted November 10, 2013 in Product/Tech

  10. Shimano sales climb 9 percent year to date

    After many quarters of slow sales growth, Shimano’s fishing sales grew 11 percent to $410 million ...

    Posted October 30, 2013 in International

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