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  1. Otto Design Works offers derailleur tuning app for consumers, and maybe, shops

    designed to work with Shimano or SRAM 9-through-11-speed derailleurs, including road and mountain bike ...

    Posted October 1, 2015 in Product/Tech

  2. Orbea Loki does double wheel-size duty

    Kashima Boost fork, Shimano XT 1-by-11 drivetrain, Orbea tubeless 40-millimeter-wide 27-plus disc wheels, Shimano M506 brakes, Race Face 35-millimeter bars and stem, and a RockShox Reverb Stealth dropper post. ...

    Posted July 30, 2015 in New Products

  3. New BRAIN issue looks at Shimano distribution, cycling media

    of Shimano products to consumers. In the Jan. 1 issue of Bicycle Retailer & Industry News , Matt Wiebe takes a look at Shimano's distribution and the reaction to the changes from retailers ...

    Posted January 5, 2015 in Retail News

  4. New carbon models celebrate 25th anniversary of GT Zaskar hardtail

    The GT Zaskar Carbon Elite.

    fork, Shimano XT/XTR 2x11 drivetrain and Shimano XT brakes. Zaskar Carbon Expert – Features F.O.C. Carbon frame, RockShox Reba RL 27.5 fork, Shimano XT 2x11 drivetrain and Shimano SLX brakes. Zaskar Carbon Elite – Features F.O.C. Carbon frame, RockShox Recon Gold RL 27.5 fork, Shimano Deore/SLX 2x11 ...

    Posted July 16, 2015 in New Products

  5. Thirteen bike companies recall models over disc brake/QR concern

    Part of the recall poster (full poster is below).

    bikes Shimano says Trek recall includes bikes equipped with its levers BPSA works ...

    Posted September 29, 2015 in Recalls

  6. Shimano ties un-used Dura-Ace lever button to wireless system

    of compatible computers. This development fits within Shimano’s stress-free riding concept. It is up ...

    Posted December 3, 2014 in Product/Tech

  7. Stages Cycling revamps power meter line, adds carbon option

    Stages' new carbon left crank arm.

    Stages' lowest priced meter is now $529, for a Shimano 105 or FSA Energy arms; Dura-Ace arms have been ...

    Posted September 16, 2015 in New Products

  8. Scott: ’27-plus’ adds up to huge benefit for off-road riders

    Scott Genius LT Plus

    120mm fork, SRAM GX1 1x11 drivetrain, Shimano M506 disc brakes (180mm front/160mm rear): $2,599  ...

    Posted July 20, 2015 in North America

  9. Pioneer releases single-leg power meter

    LAS VEGAS (BRAIN) — Pioneer's Cycle Sports Division officially announced its new single-leg power meter at Interbike on Tuesday. The new power meter is available for Shimano Dura-Ace and Ultegra cranks, retailing for $900 and $800, respectively. An upgrade kit, to bring ...

    Posted September 15, 2015 in New Products

  10. Marin sales team adds three

    Coast Cycle and spent years in both Florida and Marin County independently working with Shimano ...

    Posted September 21, 2015 in North America