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  1. Shimano introduces 1x11 XTR, revamped group

    The new single chainring M9000 crank.

    The goal for Shimano's new XTR M9000 11-speed drivetrain was to ensure a smooth pedaling rhythm in all ...

    Posted April 11, 2014 in Product/Tech

  2. Shimano invests in dealer program, changes Interbike strategy

    In recent months the company has opened “Business Centers” at Shimano headquarters in California and Pearl ...

    Posted March 27, 2014 in North America

  3. Easton-Bell Sports extends agreement with Shimano Europe

    in those countries. "We are very pleased to count the Shimano sales offices as one of our key ...

    Posted April 1, 2014 in International

  4. Pearl Izumi puts the spotlight on visibility in fall clothing line

    The women's Elite Thermal LTD jersey.

    SUPERIOR, Colo. (BRAIN) — Pearl Izumi's "screaming yellow" wind jackets, and similar items from other makers, have been a staple for many shops for about 20 years. Now the Shimano-owned brand is taking a more thorough approach to developing and marketing ...

    Posted June 15, 2015 in Product/Tech

  5. Park Tool launches 8 new tools for summer

    The PTD-5 is pre-set to 5Nm of torque.

    the adjusting caps on Shimano Hollowtech II crank/bottom bracket systems, plus it has a hook to lift the left ...

    Posted June 15, 2015 in New Products

  6. Shimano introduces 11-speed 105 group, second-generation road/CX hydraulic discs

    The new 105 crankset borrows the four-bolt chainring design.

    with Ultegra 6800.  Like 9000 Dura-Ace and 6800 Ultegra, Shimano’s new 5800 crankset uses a four-arm ...

    Posted March 28, 2014 in Product/Tech

  7. Connex 11-speed chain now available

    FORT COLLINS, Colo. (BRAIN) —  The new Connex 11s0 chain from Wippermann is now available. The 11-speed chain features a new pin riveting process and dramatically chamfered outer and inner plates to ensure compatibility with all 11-speed systems, including Shimano's Di2 ...

    Posted April 3, 2015 in New Products

  8. BRAIN’s June 1 issue includes report on executive pay

    retailers are diversifying their revenue streams with bike tours - Shimano skewers on disc-brake bikes ...

    Posted June 2, 2015 in North America

  9. Shimano releases new carbon disc road wheel

    IRVINE, Calif. (BRAIN) — Shimano has unveiled a new disc-brake compatible carbon road wheel, the WH-RX830. The new wheel will be available for order in September for $1,500 a pair. It has an Ultegra-level 10- and 11-speed compatible hub, with 135mm OLD spacing on the rear. ...

    Posted March 10, 2014 in New Products

  10. Lindarets offers special edition GoatKit for wide-range gearing

    The Giant Cog, the GoatLink and the 16-tooth cog.

    ALBUQUERQUE, N.M. (BRAIN) — Lindarets is now offering a Special Edition 10S GoatKit, which combines all the parts needed to convert standard Shimano drivetrains to wide-range one-by or two-by-10 systems. The special GoatKit has special color-matched pewter anodizing ...

    Posted May 11, 2015 in New Products

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