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  1. BRAIN dishes on the first day of Sea Otter

      Shimano’s 25th anniversary edition redesigned SPD pedal has a sleek new look. Shimano's e-bike system STEPS is now available at retail on selected Raleigh models. The mid-drive system ...

    Posted April 16, 2015 in Industry News

  2. Pioneer lowers MSRP of Power Meter Kit to hit under $1K price point

    compatible Shimano Dura-Ace 9000 or Ultegra 6800 cranksets instead of having to buy new cranksets ...

    Posted April 2, 2015 in New Products

  3. Domahidy Designs offers third model, a carbon road frame

    compatible and swappable for Shimano Di2 or standard mechanical drivetrains. Domahidy also announced ...

    Posted March 23, 2015 in Product/Tech

  4. Market growth is focus of this year's Bicycle Leadership Conference

    Interbike's Pat Hus, PeopleForBikes' Tim Blumenthal, Shimano's Dave Pfeiffer, and SRAM's Stan ...

    Posted March 12, 2015 in Industry News

  5. CeramicSpeed offers 3D-printed hollow titanium pulley wheels

    the company's standard titanium pulley wheels. The wheels are compatible with Shimano, SRAM and Campagnolo ...

    Posted March 9, 2015 in New Products

  6. Shimano announces pricing on new road parts

    The R785 lever.

    IRVINE, CA (BRAIN) — Shimano American has released MSRPs on its new 11-speed Ultegra Di2 group and its hydraulic road disc brakes. The new R785 model hydraulic brakes will be available in a kit including levers, calipers and hoses for $699.99 MSRP. The calipers will be available ...

    Posted December 9, 2013 in Product/Tech

  7. January 2015

    , Matt Wiebe takes a look at Shimano's distribution and the reaction to the changes from retailers ...

    Posted January 5, 2015

  8. SRAM reduces number of distributors

    ordering SRAM products, Mattil said. And for Hans Johnsen, the loss of SRAM on top of losing Shimano hurts, ...

    Posted March 6, 2015 in North America

  9. VP Components targets Shimano’s hold on pedal sales

    Erik Saunders, VP's brand manager in the U.S.

    additional aftermarket sales in the U.S. market. After all, Shimano is trimming its U.S. distribution network from 18 to six and as of Jan. 1, 2014, dealers must order Shimano pedals direct from ...

    Posted November 5, 2013 in Product/Tech

  10. Felt Bicycles ends Argos-Shimano sponsorship

    IRVINE, CA (BRAIN) — Felt Bicycles announces this week it will not renew its sponsorship of the Team Argos-Shimano pro team for the 2014 season. "After two very successful years together, the decision is one that did not come easily," a Felt statement said.   Our decision ...

    Posted November 27, 2013 in International

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