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  1. Yeti launches two women's bike models

    The carbon Yeti Beti SB5c retails for $6,899.

    with SRAM's XO1 drivetrain, a Fox Float 34 fork, Shimano XT brakes and Thomson's Covert dropper post. ...

    Posted June 22, 2015 in Product/Tech

  2. Easton offers Heist mountain bike wheels in three widths

    several axle configurations with the included axle endcaps. They are available with Shimano or SRAM XD ...

    Posted May 5, 2015 in New Products

  3. June 1, 2015

    retailers are diversifying their revenue streams with bike tours - Shimano skewers on disc-brake bikes ...

    Posted June 2, 2015

  4. Connex 11-speed chain now available

    FORT COLLINS, Colo. (BRAIN) —  The new Connex 11s0 chain from Wippermann is now available. The 11-speed chain features a new pin riveting process and dramatically chamfered outer and inner plates to ensure compatibility with all 11-speed systems, including Shimano's Di2 ...

    Posted April 3, 2015 in New Products

  5. Shimano announces pricing on new road parts

    The R785 lever.

    IRVINE, CA (BRAIN) — Shimano American has released MSRPs on its new 11-speed Ultegra Di2 group and its hydraulic road disc brakes. The new R785 model hydraulic brakes will be available in a kit including levers, calipers and hoses for $699.99 MSRP. The calipers will be available ...

    Posted December 9, 2013 in Product/Tech

  6. VP Components targets Shimano’s hold on pedal sales

    Erik Saunders, VP's brand manager in the U.S.

    additional aftermarket sales in the U.S. market. After all, Shimano is trimming its U.S. distribution network from 18 to six and as of Jan. 1, 2014, dealers must order Shimano pedals direct from ...

    Posted November 5, 2013 in Product/Tech

  7. Shimano sales climb 9 percent year to date

    After many quarters of slow sales growth, Shimano’s fishing sales grew 11 percent to $410 million ...

    Posted October 30, 2013 in International

  8. MicroShift’s role as a Shimano replacement is not without pressure

    MicroShift's mountain bike shifter test machine.

    and triple-chainring options and the task of being an option to Shimano is daunting. “If a product manager wants ...

    Posted November 6, 2013 in Product/Tech

  9. Felt Bicycles ends Argos-Shimano sponsorship

    IRVINE, CA (BRAIN) — Felt Bicycles announces this week it will not renew its sponsorship of the Team Argos-Shimano pro team for the 2014 season. "After two very successful years together, the decision is one that did not come easily," a Felt statement said.   Our decision ...

    Posted November 27, 2013 in International

  10. Shimano takes aim at Bosch with e-bike drivetrain

    managers saw the new system at Taichung Bike Week, but Shimano Europe formally announced STEPS on Monday. ...

    Posted November 10, 2013 in Product/Tech