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  1. Kinetic expands athlete sponsorship for 2014

    MINNEAPOLIS (BRAIN) — Kurt Manufacturing's Kinetic trainer brand has expanded its athlete and team sponsorship program this year as international sales grow.  "It is very important for us to be involved in road and mountain bike racing, and riding at every level from enthusiasts ...

    Posted April 7, 2014 in North America

  2. Report: Used bikes are a $2 billion business

    important markers for change. One is that Enthusiasts and Moving Ups, the two cycling segments considered ...

    Posted March 31, 2014 in Studies/Reports

  3. USA BMX launches ‘Read to Ride’ learning program

    (science, technology, engineering and math), we felt it was important to continue our commitment ...

    Posted March 31, 2014 in North America

  4. More from the aisles of Sea Otter …

    Now Michael Montminy is looking to stoke the trend stateside by importing French brand Cavalerie ...

    Posted April 13, 2014 in Industry News

  5. Todson stops Bike MS/Topeak promotion, apologizes to dealers

    do so and am sorry that we alienated a group that is so very important to us," Todrys told BRAIN ...

    Posted April 3, 2014 in North America

  6. Specialized's retail guru authors book

    profit through service, what the most important question to ask every customer is, and how to manage ...

    Posted April 2, 2014 in New Products

  7. Contour’s new CEO talks about brand’s rebirth

    Danny Lysenko

    into new brand ambassadors and putting the brand in front of that segment. That will be important ...

    Posted April 7, 2014 in North America

  8. Interbike, OR sign brands for Women’s Story media event

    “We know from listening to our exhibitors that the women’s market is incredibly important ...

    Posted March 28, 2014 in North America

  9. Bonk Breaker expands relationship with USA Cycling

    Cycling events since 1986. "But more importantly it provides us with a unique opportunity to supply ...

    Posted March 26, 2014 in North America

  10. Shimano invests in dealer program, changes Interbike strategy

    with their dealers. … Both brands are extremely important to Interbike and the industry, and we’re pleased ...

    Posted March 27, 2014 in North America

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