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  1. Polar releases special edition V800 watch, adds new features

    with GoPro as well as GPX tracks with the Polar Flow web service. The Javier Gomez Noya Special Edition ...

    Posted May 4, 2016 in New Products

  2. POC works with bike shops in Toronto and Barcelona on special collections

    PARK CITY, Utah (BRAIN) — POC has developed two product collections in collaboration with two well-known road cycling shops: Pavé in Barcelona, Spain, and The Eleven in Toronto. Stefan Ytterborn, POC's founder and CEO, sai ...

    Posted May 4, 2016 in North America

  3. Seattle retailer relocating after blast, 'not all that mad' over Specialized blunder

    Giugliano, better known as "Davey Oil," noticed that there were Specialized posters on plywood ...

    Posted April 8, 2016 in Retail News

  4. Specialized recalls Flux and Stix lights

    updated and replacement lights as quickly as possible," said Slate Olson, Specialized chief marketing officer. Specialized is asking consumers to return their lights to their authorized Specialized shop. ...

    Posted March 24, 2016 in Recalls

  5. Nuun supports conservation with special 4-pack

    SEATTLE (BRAIN) — Nuun is working with The Conservation Alliance to offer a co-branded Nuun Active Hydration 4-pack, with a portion of sales benefitting the Alliance while bringing exposure to the group. The Conservation Allian ...

    Posted March 28, 2016 in New Products

  6. Specialized Foundation expands middle school bike program

    their classroom performance and behavior through physical activity,” said Lucy August-Perna, Specialized ...

    Posted March 15, 2016 in North America

  7. Specialized hires Christie to head up its women’s brand

    direction and guidance for Specialized women’s brand managers globally. “Having Vanessa aboard is a great step for us continuing to lead the way with women riders,” said Slate Olson, Specialized chief ...

    Posted March 14, 2016 in North America

  8. Specialized licenses Hed’s patent for aero rim shape

    covers both clincher and tubular aero wheels in all different rim depths. For now, Specialized ...

    Posted February 17, 2016 in North America

  9. Specialized announces realignment and layoffs

    the company in January. Stu MacLennan, who joined Specialized last April from Apple, is leaving. MacLennan was managing director of Specialized USA.  “We are tightening up our structure and focusing on three key ...

    Posted February 9, 2016 in North America

  10. Former BRAIN manager and Specialized rep Dave Wilson to be remembered with tribute ride

    Transport. He worked for Specialized from 1987 to 1998 when he joined BRAIN as advertising sales manager. ...

    Posted January 29, 2016 in North America