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  1. Former BRAIN manager and Specialized rep Dave Wilson to be remembered with tribute ride

    Transport. He worked for Specialized from 1987 to 1998 when he joined BRAIN as advertising sales manager. ...

    Posted January 29, 2016 in North America

  2. Former CSG exec heads global sales at Specialized

    for Jeeps and light trucks. "I am really excited about joining Specialized," McGuane said. ...

    Posted January 18, 2016 in North America

  3. Specialized exec to speak on panel about online sales

    Specialized will be taking as well as emphasizing the importance of the industry evolution to the new paradigm. MacLennan joined Specialized in April. He previously managed the retail network at Apple Inc.  ...

    Posted January 6, 2016 in North America

  4. Worksman Cycles named exclusive distributor of Handy and Micah special needs cycles

    distributor of Handy and Micah special needs cycles from Pacific Cycles of Taiwan. The Micah Upright Special Needs Tricycle and the Handy Series of handcycles are each targeted at the entry level of the special needs/adaptive cycles market. "We have seen a great increase in demand for entry-level ...

    Posted December 28, 2015 in North America

  5. Specialized adds SmartEtailing’s Supplier Sync service

    CAMARILLO, Calif. (BRAIN) — Specialized Bicycle Components has joined SmartEtailing’s Supplier Sync program. Specialized retailers can now blend their in-store inventory with real-time availability of Specialized products on their websites. “At Specialized, we’re committed to providing ...

    Posted December 11, 2015 in North America

  6. Specialized introduces new line of youth mountain bikes with plus-sized tires

    - $750 Riprock Expert 24 - $,1000  The bikes are available at Specialized dealers now. ...

    Posted November 17, 2015 in Product/Tech

  7. Public Bikes introduces new Champs-Élysées Special Edition model

    SAN FRANCISCO (BRAIN) — Public Bikes's new D8i Champs-Élysées model is being introduced in a special edition with a chrome frame finish. The model was inspired by vintage French bikes and is based on Public's D8i model, with upgrades including a Brooks B17 leather saddle ...

    Posted November 2, 2015 in New Products

  8. Specialized Foundation's ADHD campaign featured on the Today show

    with bike riding has been a focus of Sinyard's for several years. Specialized began investing in research and pilot programs in 2012, and formed The Specialized Foundation in February this year. ...

    Posted October 29, 2015 in North America

  9. Universal Sports Network to show one-hour special on Interbike Friday night

    LAS VEGAS (BRAIN) — For your Friday night prime-time viewing pleasure, Universal Sports Network will premiere a one hour show about this year's Interbike. Interbike 2015 – the TV Show is set to premiere Friday at 8 pm EST. It will be repeated ...

    Posted September 25, 2015 in North America

  10. New BRAIN issue has special report on fat and plus-sized bike market

    Aug. 15, 2015 issue.

    issue of BRAIN is now arriving in subscribers' mailboxes.  Besides the special report on fat ...

    Posted August 17, 2015 in Retail News