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  1. CatEye adds rep group

    BOULDER, Colo. (BRAIN) — CatEye has added Premier Cycling Group as its new sales representative for Texas, Oklahoma, Louisiana and Arkansas. The group's Dennis Hepner and Jamie DeVita are starting with the brand this week. Hepner is a principal in Florida's Suncoast Sports Group and has ...

    Posted June 2, 2014 in North America

  2. Honey Stinger adds to sales staff

    and professional team accounts, bicycle distribution chains, as well as sporting goods and health & fitness ...

    Posted May 30, 2014 in North America

  3. Fred Clements: Note to children: Ride to Live

    The NSGA has been conducting sports research for 30 years. Its research has perhaps the longest history of any research program in the sports arena based on a consistent methodology. While we can quibble ...

    Posted June 3, 2014 in Opinion/Analysis

  4. Scott sponsors US Military Endurance Sports organization

    This year the US Military Endurance Sports program will support elite teams in road and mountain cycling, ...

    Posted February 20, 2014 in North America

  5. SOAR adds Ian Connor as account executive

    SALT LAKE CITY (BRAIN) — Marketing communications company SOAR Communications has hired Ian Connor as an account executive. Connor brings more than eight years of outdoor industry marketing experience, having previously served as the North American marketing coordinator for the Mammut Sports Group ...

    Posted May 30, 2014 in North America

  6. RockyMounts hires GSD Global to help in product development

    BOULDER, Colo. (BRAIN) – Car rack manufacturer RockyMounts has contracted with GSD Global, LLC to assist in product development, the companies announced this week. GSD Global was formed last year by several designers who used to work for Dorel's Cycling Sports Group.    “To meet ...

    Posted May 30, 2014 in North America

  7. PeopleForBikes quietly issues research RFP

    participation study done by the National Sporting Goods Association. Dustin Dobrin, director of research ...

    Posted June 2, 2014 in North America

  8. Verde PR launches action sports and lifestyle division

    based in Jackson, Wyo., said creating the division will allow Verde to focus on the action sports landscape.  Outside the new division, Verde also has clients in the outdoor, water sports, snow sports ...

    Posted February 13, 2014 in North America

  9. Easton-Bell Sports sells baseball/softball business to Bauer

    third party." Easton-Bell Sports is retaining its Bell, Riddell, Giro, Blackburn and Easton ...

    Posted February 13, 2014 in North America

  10. Scott Sports aims to get bikes to kids who want to race in Utah

    the sport of cycling at the same time,” said Scott Sports marketing manager Nic Sims, referring to events ...

    Posted February 13, 2014 in North America