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  1. Giro launches Grinduro: a race that combines enduro and gravel grinding

    QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions. The winners will be determined based ...

    Posted April 16, 2015 in North America

  2. Running execs talk about breaking down barriers to growth at Bicycle Leadership Conference

    (l-r): Yasso, Wilhelm and Cosentino.

    the Spartan races and others have had a major impact on taking the sport beyond the elite running athlete ...

    Posted April 16, 2015 in North America

  3. Bracht and McCormack to speak at triathlon business conference

    Participation Sports; Gary Roethenbaugh, CEO Multisport Research, Triathlon Industry Assn.; Zibi Szlufcik, CEO, ...

    Posted April 13, 2015 in International

  4. Swobo hires Wren Sports to manage sales

    Sports’ line of carbon frames and forks, hitch- and trunk-mount car racks, saddles and carbon components ...

    Posted January 29, 2015 in North America

  5. Highway Two to be Knog's exclusive US distributor

    SAN FRANCISCO (BRAIN) — Beginning late summer, Highway Two will be the exclusive U.S. distributor of Knog accessories. Highway Two also will distribute Knog in Canada, alongside Live to Play Sports. Knog will maintain its current U.S. distributors until about Aug. 1, the company said. Current ...

    Posted April 15, 2015 in North America

  6. Strider requiring continuing dealers to sign new MAP policy

    of our brand, the industry, and the future of the sport." The new Strider Authorized Dealer ...

    Posted April 15, 2015 in North America

  7. Wiggle launches new marketing campaign in UK and Australia

    LONDON (BRAIN) — Wiggle, which bills itself as the U.K.'s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with cycling enthusiasts in the U.K. and Australia.  The "This Is How We ...

    Posted April 16, 2015 in International

  8. Pearson promoted at Dorel Sports' Guru

    WILTON, Conn. (BRAIN) — Guru has promoted Jane Pearson to director of education and business development. She will be responsible for running Guru's training program at the Guru Academy in Bethel, Conn., and will expand global distribution of ...

    Posted January 21, 2015 in Industry News

  9. Recon Instruments begins shipping long-awaited smart sunglass

    Thursday that Outdoor Gear Canada will be its exclusive Canadian distributor to the sporting goods trade. ...

    Posted April 16, 2015 in Product/Tech

  10. UCI to test road discs in two events this season, aiming for 2017 introduction

    Tuesday. The UCI has been working with the bike industry via the World Federation of the Sporting Goods ...

    Posted April 14, 2015 in International

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