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  1. Chamois Butt'r names Verde as agency of record

    PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has named Verde Brand Communications as its public relations and brand communications agency of record. Chamois Butt'r is brand of Paceline Products, Inc. Chamois Butt'r recently grew its product line with its first non-cream ...

    Posted April 28, 2016 in North America

  2. Marin Mountain Bikes joins The Bike Co-op program

    NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. and The Bike Cooperative have announced that the co-op's retailer members can earn rebates on their purchases of Marin's line of road, mountain, pavement and kids' bikes. "We are very excited to welcome Marin as a preferred supplier ...

    Posted May 6, 2016 in North America

  3. Mann Group offers GEAR training at lower cost

    (http://the-mann-group-inc.myshopify.com/products/gear-bike-the-bicycle-retailers-sales-bible). The Mann Group offers retail sales and management/leadership training in several markets including ...

    Posted June 14, 2016 in Retail News

  4. Marin donates bikes to San Rafael Fire Department

    NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has donated four mountain bikes to the San Rafael (California) Fire Department to use in a bicycle-mounted Fire Medic program. The bicycles, Marin Bobcat Trail 9.5 sport hardtails, will be used by the fire department ...

    Posted May 2, 2016 in North America

  5. Bradley named senior VP of media at Competitor Group, remains VeloNews editor

    SAN DIEGO (BRAIN) — Competitor Group Inc. has named John Bradley as its senior vice president of media, effective immediately. Bradley will remain editor in chief of VeloNews , as well as overseeing the overall content strategy and business operations for all four of CGI's media brands ...

    Posted May 10, 2016 in North America

  6. Larry Oliver joins Marin as new factory sales rep

    Oliver will cover Metro New York, New Jersey and Eastern Pennsylvania. NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired cycling industry veteran Larry Oliver as a factory sales representative, covering Marin's territory of metro New York, New Jersey and Eastern ...

    Posted April 27, 2016 in North America

  7. Magura USA to distribute Lake Cycling shoes

    Magura and Lake will be offering expedited shipping during the stock transition. Lake Cycling Inc ...

    Posted April 12, 2016 in North America

  8. MiiR appoints JAM Collective as its PR agency

    Mountain Hardwear, Vuarnet, Yakima Products, Inc. and Snow Peak. ...

    Posted May 6, 2016 in North America

  9. Vista Outdoor completes purchase of BRG's Action Sports division

    CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of BRG Sports Inc.'s Action Sports division, including the Bell, Giro, C-Preme and Blackburn brands. Vista announced in February that it had reached an agreement to buy the division for $400 million. "Leveraging ...

    Posted April 4, 2016 in North America

  10. Industry veteran Hugh Walton launches new custom clothing brand

    BOULDER, Colo. (BRAIN) — Hugh Walton has launched a custom cycling apparel company called Walton Custom Inc. that leverages his 30 years of apparel experience. Walton is a former executive with Pearl Izumi, Descente, Veltec and Hind. Walton is partnering with the sportswear manufacturer CCN ...

    Posted April 19, 2016 in North America

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