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  1. Industry veteran Hugh Walton launches new custom clothing brand

    BOULDER, Colo. (BRAIN) — Hugh Walton has launched a custom cycling apparel company called Walton Custom Inc. that leverages his 30 years of apparel experience. Walton is a former executive with Pearl Izumi, Descente, Veltec and Hind. Walton is partnering with the sportswear manufacturer CCN ...

    Posted April 19, 2016 in North America

  2. Volkswagen sponsors Mavic's US neutral race support program

    Volkswagen of America, Inc.'s sports marketing coordinator. "Its simple mission — to help riders ...

    Posted April 11, 2016 in North America

  3. Poison Spider bike shop sues off-road vehicle parts vendor over trademarked souvenirs

    Inc. trademarked item" from Poison Spyder, the complaint states. The complaint says the bike shop ...

    Posted May 2, 2016 in Retail News

  4. Paceline Products hires new ad agency, Adventure Advertising

    PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record. Adventure, based in Minneapolis, will help guide brand strategy, positioning and messaging, as well as take the lead on Paceline's creative development, beginning ...

    Posted April 11, 2016 in North America

  5. News Briefs

    SPY Optic brings flyover to CrossVegas • Cervelo, DT Swiss join DealerCamp • New NuVinci website LONGMONT, CO (BRAIN) Wednesday March 21 2012 7:30 AM MT— SPY Optic is sponsoring a new ...

    Posted March 21, 2012 in North America

  6. Chamois Butt'r maker announces MAP policy

    of Paceline Products Inc. For more information on the policy, dealers may contact Paceline Products ...

    Posted January 13, 2016 in North America

  7. Brent Graves joins Cane Creek as president

    of the Cane Creek board and an executive director at Oppenheimer & Company, Inc. "Brent is the ideal ...

    Posted February 16, 2016 in North America

  8. Outdoor Industries Women's Coalition appoints new members to Its board

    to joining Brooks Running, Weber was president of Sims Sport, Inc. and held various positions with The Coleman Company, Inc. Each board member will serve a three-year term and will bring the total number ...

    Posted January 11, 2016 in North America

  9. Todson hires new sales manager

    FOXBOROUGH, Mass. (BRAIN) — Todson Inc. has hired Rick Dyer to be its new national sales manager for the IBD channel. Dyer will be joining Todson after 19 years at Vittoria Industries North America (formerly BikeMine), where he was the national sales manager. "I'm very excited ...

    Posted March 21, 2016 in North America

  10. Zeitbike adds Pitcher as sales rep for Utah, Idaho

    VENTURA, Calif. (BRAIN) — Zeitbike has hired Kory Pitcher’s Confluence Sports Inc. as sales representative for Utah, Idaho and temporarily for Wyoming and Montana. Based in Hyde Park, Utah, Confluence Sports will represent Zeitbike’s full line, including De Marchi clothing, ASS Savers fenders, Green Oil ...

    Posted February 19, 2016 in North America

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