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  1. Bausch joins Hi-Torque as advertising manager

    for brands including Oakley, Smith, Spy, Monster Energy and Lava magazine. He’s also an accomplished cyclist ...

    Posted September 26, 2013 in North America

  2. Clean Energy Patch delivers caffeine boost through the skin

    SAN DIEGO (BRAIN) — XEP, Inc. is introducing a skin patch designed to deliver a natural caffeine boost to athletes. The Clean Energy Patch contains homeopathic ingredients that the company said "create a balanced 'hum' that many find preferable to the 'spike' ...

    Posted February 20, 2015 in New Products

  3. Strider announces four-event Championship Series

    RAPID CITY, S.D. (BRAIN) — Strider Sports International Inc. has announced the dates and locations for its 2015 Strider Championship Series, a national racing series for children.  hese family-friendly races for the tiniest competitors will give small children a chance to put their Strider balance ...

    Posted February 20, 2015 in North America

  4. Speedplay now shipping its Syzr offroad pedal

    SAN DIEGO (BRAIN) — Several years in development, Speedplay Inc.'s Syzer pedals are now shipping to retailers. “I made a wish list of performance features I wanted in this new pedal system. I quickly realized that to include them all was going to take ...

    Posted April 8, 2015 in Product/Tech

  5. Strava hires Joule as chief marketing officer

    such as Levis Strauss & Co., Disney, Guess, Quiksilver and Gap Inc. Joule said, "I am absolutely ...

    Posted February 5, 2015 in North America

  6. Marin Mountain Bikes promotes Mitchell to account manager

    NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has promoted Devon Mitchell to the role of account manager. Mitchell joined the company early in 2014, starting in the brand's San Francisco Factory Store. Prior to that, Mitchell had seven years of bicycle retail experience, as well as two ...

    Posted December 23, 2014 in North America

  7. Jay Townley: 'Tough Love' is needed

    a bicycle touring company, served as president of Giant Bicycle Inc., as president of Browning Component Inc. and as executive director of The Bicycle Council, an industry nonprofit marketing and promotion ...

    Posted February 24, 2015 in Retail News

  8. Custom clothing brand Jakroo USA buys its Canadian distributor, hires new marketing manager

    PLEASANTON, Calif. (BRAIN) — Jakroo USA has bought its former Canadian distributor, Hayman Sport Inc. In addition to new employees and reps that came with the acquisition, Jakroo has hired Tsering Alleyne as its new marketing manager. The acquisition of Hayman Sports means former road ...

    Posted January 20, 2015 in North America

  9. Mavic moving US headquarters from Mass. to Utah

    HAVERHILL, Mass. (BRAIN) — Mavic Inc., the U.S. office for the French brand, is moving its ...

    Posted December 10, 2014 in North America

  10. Spy Optic eyes new IBD business

    The Spy Screw

    goggles and sunglasses—and reflects the youthful and fun personality Spy is trying to inject ...

    Posted October 2, 2012 in North America

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