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  1. Optic Nerve's parent company renames itself, launches new sunglass brand

    Mountain Shades Inc. for more than 30 years, but it will now be called Optic Nerve Eyewear. "We ...

    Posted July 29, 2014 in North America

  2. Shimano eyes world economy as it posts third-quarter results

    OSAKA, Japan (BRAIN) — When the Bank of Japan announced a massive new stimulus program Friday, world stock markets jumped and the yen dropped to its lowest point since early 2008. But the news is unlikely to change Shimano Inc.’s financial forecast for the remainder of the year. Despite ongoing ...

    Posted October 31, 2014 in International

  3. GoPro names former Microsoft/Skype executive as new president

    SAN MATEO, Calif. (BRAIN) — GoPro Inc. has named former Microsoft executive Tony Bates as president. Bates is the former CEO of Skype, which Microsoft acquired in 2011. At Microsoft he was an executive vice president responsible for business development, strategy and evangelism; he left the company ...

    Posted June 6, 2014 in North America

  4. NuVinci maker co-sponsors e-bike weight loss challenge

    CEDAR PARK, Texas (BRAIN) — Fallbrook Technologies Inc. the comapny behind the NuVinci continuously variable planetary drivetrain, is partnering with Evelo Electric Bicycles on a "30-Day eBike Challenge" consumer promotion. The companies said the promotion is designed "to encourage healthier, ...

    Posted May 28, 2014 in North America

  5. RockyMounts hires Verde for public relations

    Maier, president of RockyMounts Inc. "RockyMounts has defined itself as a brand that resonates ...

    Posted January 21, 2014 in North America

  6. GoPro offers 4K recording and touch screen on new HERO4 cameras

    The GoPro HERO4 Black.

    SAN MATEO, CALIF. (September 29, 2014) - GoPro, Inc.'s newest action cameras the HERO4 Black and HERO4 Silver, have new features including 4K recording (on the Black model) and a built-in touch screen display (on the Silver model). The HERO4 Black has an MSRP of $500; the HERO4 ...

    Posted September 29, 2014 in New Products

  7. Giant and Weagle end patent lawsuit

    NEWBURY PARK, Calif. (BRAIN) — A patent-infringement and breach-of-contract lawsuit pitting Dave Weagle against Giant Bicycle Inc. and Giant Manufacturing Co. Ltd. has been resolved. In a brief 72-word statement, Giant said Weagle, the owner of DW-Link, has permanently dismissed all claims ...

    Posted July 1, 2014 in North America

  8. DT Swiss plans wheel demos at US events

    is worth far more than we could possibly say," said Chip Barbieri, CEO of DT Swiss Inc. Among ...

    Posted June 27, 2014 in North America

  9. Accell launches Lapierre North America

    Kirk Bauch, Lapierre North America's Director of Sales and Marketing

    and athlete agent and management for brands including Oakley, Smith, Spy, Monster Energy and Lava magazine. ...

    Posted April 17, 2013 in International

  10. KHS to distribute Bike Medicine bike-care products

    Sales, American Cycling, Inc., United Bicycle Supply , Babac, Great Western Bicycle, Fine-adc (Scotland, ...

    Posted September 5, 2014 in North America

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