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  1. Lazer appoints Saddleback U.K. distributor

    Offering a Euro helmet helps break the U.S.-helmet 'stranglehold,' Saddleback says. BRISTOL, England, U.K. (BRAIN) — Lazer has appointed Saddleback Ltd. as exclusive U.K. distributor if its helmets and eyewear, effective Wednes ...

    Posted January 2, 2013 in International

  2. Champion System to outfit Lampre-Merida team

    The new Lampre-Merida team jersey by Champion System

    HONG KONG, China (BRAIN) — Starting at this month's Tour Down Under and for the next three three years, Team Lampre-Merida will be racing in Champion System cycling clothing, the team announced Wednesday. The new kit features ...

    Posted January 2, 2013 in International

  3. Tsunami Sales Group to rep Louis Garneau in Southern California

    NEWPORT, VT (BRAIN) — Louis Garneau USA is partnering with Tsunami Sales Group for sales representation in Southern California, from San Luis Obispo to San Diego, effective this month. ...

    Posted January 2, 2013 in North America

  4. Shimano Latin America signs new UCI continental team

    BUENOS AIRES, Argentina (BRAIN) — Shimano Latin America announced a new UCI Continental team on Wednesday to be based on Buenos Aires and led by Walter Perez, gold medalist in the 2008 Beijing Olympics and a prolific Argentine athlete. ...

    Posted January 1, 2013 in International

  5. Video driver story most viewed BRAIN web story of 2012

    BOULDER, CO (BRAIN) — An article about a pair of Colorado cyclists who video recorded a driver allegedly harassing them was the most viewed story on in 2012.  ...

    Posted December 31, 2012 in Industry News

  6. Biggest industry story of 2013?


    Posted December 31, 2012

  7. Giant bikes roll in Rose Parade

    NEWBURY PARK, CA (BRAIN) — Sharp-eyed TV viewers might be able to spot a few Giant bikes in the Rose Parade in Pasadena, California, on New Year's Day. ...

    Posted December 31, 2012 in North America

  8. The 5th Spot

    Check out Steve Ready's second blog post for us entitled "Pilgrims Progress" on our front page. The 5th Spot ...

    Posted April 12, 2011 in North America

  9. Seatsleev minimalist seat pack

    LANCASTER, PA (BRAIN) — Seatsleev is a minimalist way for riders to carry essentials on the bike. The saddle pack is made of heavy gauge elastic bands and a grippy fabric to hold a tube, CO2 cartridges, tire levers and a multi-too ...

    Posted December 28, 2012 in New Products

  10. Shipping negotiators agree to 30-day contract extension

    WASHINGTON, D.C. (BRAIN) — A shipping strike on the East Coast was averted Friday just hours before a contract's expiration.  ...

    Posted December 28, 2012 in International