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  1. 2015 Norco Threshold a B.C.-style ’cross racer

    PORT COQUITLAM, British Columbia (BRAIN) — Norco’s new 2015 Threshold ’cross race bike is heavily influenced by the B.C. brand’s mountain bike heritage, with through-axles both front (15-mil) and rear (12-mil), disc brakes, snappy handling and a sub-1,000-gram, laterally ...

    Posted May 16, 2014 in New Products

  2. Club Ride sponsors Optum cycling team

    "I have known (team director) Charles Aaron since 1999 and watched his outstanding race programs ...

    Posted May 16, 2014 in North America

  3. Sugoi launches custom Peter Sagan jersey in time for Tour of California

    stages at the race. The jersey design features his alter ego, the Tourminator. Sugoi designers and Sagan ...

    Posted May 7, 2014 in New Products

  4. TYR renews USA Triathlon sponsorship through 2016

    through USA Triathlon Certified Clubs, Coaches and Race Directors are eligible for a discount ...

    Posted May 12, 2014 in North America

  5. Eagle, Colo., announces dates for festival and race

    Reeves . This year, instead of a multi-loop format, the race will have a single backcountry loop ...

    Posted January 13, 2014 in North America

  6. Giant relaunches Liv as stand-alone women’s brand

    Maja Włoszczowska (left) and Jolanda Neff of the Liv Pro XC Women’s Team show off the new Liv logo with their 2014 racing kits.

    with their 2014 racing kits. ...

    Posted May 20, 2014 in North America

  7. BRAIN Dealer Tour: Internet realism

    BIkeWagon is a thriving e-commerce business with a storefront.

    It specializes in custom boot fitting and race tunes drawing customers from throughout the region. While ...

    Posted May 23, 2014 in Retail News

  8. Endurance House opens fifth store in Georgia

    offers full-service triathlon bike repair, rents race wheels and wetsuits, and hosts clinic, workshops ...

    Posted May 15, 2014 in Retail News

  9. Osmo named official hydration supplier to USA Cycling in three-year deal

    for that in a bike race. Osmo's scientifically based formulation is proven to deliver the hydration our athletes need to stay healthy and win races." Dr. Stacy Sims, chief research officer and co-founder ...

    Posted April 30, 2014 in North America

  10. New Easton cycling owner promises more entrepreneurial approach

    Chris Tutton

    be shocked to see an Easton carbon road crank (or) a carbon Race Face wheel." — Chris Tutton Tutton ...

    Posted April 23, 2014 in North America