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  1. New BRAIN issue: U.S. bike industry employs 70k-plus

    of retailing — IBD and otherwise — race event popularity, and even takes a look at a study of the environmental ...

    Posted August 6, 2014 in Retail News

  2. Trek Factory Team to promote PeopleForBikes in the Tour

    opening stage.   Trek Factory Racing and PeopleForBikes: Better Riding ...

    Posted July 3, 2014 in International

  3. Specialized apparel offers sun protection

    Specialized DeflectUV apparel

    MORGAN HILL, CA (BRAIN) — Specialized Bicycles’ new apparel line will feature DeflectUV technology sun protection that has been integrated into the weave of the fabric.  Because DeflectUV is woven into the material, it is breathable, chemical free, and will never wear off, ...

    Posted March 17, 2013 in New Products

  4. USA Cycling Marathon Mountain Bike National Championships

    Saturday, July 5, 2014 (All day) Location:  Sun Valley, ID www.usacycling.org ...

    Posted December 2, 2013

  5. Inaugural La Course by Le Tour de France to be shown live on USN

    The U.S.-registered teams Optum-Kelly Benefit, UnitedHealthcare, and Specialized-Lululemon also will race ...

    Posted July 24, 2014 in North America

  6. Kask hires Nat Ross as North America brand manager

    four World Championship titles, three U.S. National Championships, and two Races Across America. He ...

    Posted July 28, 2014 in North America

  7. Dedacciai launches new aero road frame, the Strada

    CAMPAGNOLA, Italy (BRAIN) — Dedacciai is showing its new 2015 Strada aero road bike frameset, a sub-1,000 gram frame that the company says is suitable for flat and hilly road racing.  The Strada is a monocoque carbon fiber frame and fork using Japan-made Toray fibers. It's ...

    Posted July 24, 2014 in New Products

  8. Outdoor retailers — and suppliers — adding bike products

    Thule is showing its new panniers at the Outdoor Retailer show.

    — 4,000 feet. That could rank as a rest day compared to Tuesday's 131-mile race with four categorized ...

    Posted August 5, 2014 in North America

  9. Easton products now in stock at four U.S. distributors

    distributing Race Face products since 1998. "BTI is pleased to be one of the select ...

    Posted July 17, 2014 in North America

  10. Bianchi unveils new time trial/tri frame at the Tour

    BERGERAC, France (BRAIN) — At the Tour de France's penultimate stage Saturday, Bianchi unveiled a new time trial/triathlon frameset that uses the company's Countervail vibration canceling technology. The Aquila CV was raced by Team Belkin's Bauke Mollema and Laurens ...

    Posted July 28, 2014 in Product/Tech

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