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  1. Shimano targets trail/enduro riders with new shoe line and pack

    IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday. New pack The $90 Enduro RacePack includes a tool and pump organizer, eyewear holder, zippered fleece pocket, reflective details ...

    Posted July 10, 2014 in Product/Tech

  2. J&B offering e-bike conversion kits

    A rear direct drive E-BikeKit.

    Kraft said J&B’s line of Sun adult tricycles are a perfect match for his company's E-TrikeKit. ...

    Posted May 12, 2014 in New Products

  3. Trek unveils superlight road frame and bike, the Émonda

    The Emonda SLR 10.

    was the overall lightest option for the system." The Émonda will be raced in some stages of this month's Tour de France by the Trek Factory Racing team, which was involved in developing the bike. ...

    Posted July 1, 2014 in Product/Tech

  4. Specialized releases limited edition McLaren S-Works Tarmac

    MORGAN HILL, Calif. (BRAIN) — Specialized is continuing to work with the legendary auto racing company, McLaren, working with the company to develop a limited edition $20,000 S-Works McLaren Tarmac bike. Specialized will build 250 of the bikes, which will be sold with a pair ...

    Posted July 1, 2014 in Product/Tech

  5. Starlight offers custom adventure racing clothes

    ROANOKE, Va. (BRAIN) — Custom cycling clothes brand Starlight Apparel has a new line designed specifically for adventure racing. The Starlight Adventure Line is now available for custom orders; the company plans to offer the line as part of its retail line. To meet the needs ...

    Posted March 5, 2014 in New Products

  6. The Live Update Guy continues Tour coverage

    It's not over for the LUG.

    to mind. A six-hour stage has lulls now and then. It's definitely ADHD race coverage, but we get damn ...

    Posted July 3, 2014 in International

  7. Speedplay now shipping new colors of Brass Knuckles pedals

    grease port. "I saw the need for an ultra-light, designed-for-racing flat pedal with quality ...

    Posted June 26, 2014 in New Products

  8. KindHuman to sponsor Adam Myerson for 'cross season

      IRMO, S.C. (BRAIN) — KindHuman will sponsor professional racer Adam Myerson for the 2014 cyclocross season. Myerson is the first sponsored pro for the start-up brand. Myerson, who will race for his own Cycle-Smart team, will compete on KindHuman's KÜDÜ ...

    Posted July 1, 2014 in North America

  9. Verde PR to represent Reynolds Cycling

    with cycling, but with racing and winning. It's a great match for Verde as we strengthen our commitment ...

    Posted June 16, 2014 in North America

  10. Smith Optics makes new hires, promotes staff

    for Sun Valley Resort for the past seven years, Stansberry brings her attention to detail and creative ...

    Posted May 21, 2014 in North America

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